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/ When we’re curious.

The Nursery

National Television Spot

Challenge

The Cincinnati Insurance Companies partners with independent agents to provide industry-leading coverage for commercial and residential customers who expect more from their policy and agent relationship. The challenge is that while Cincinnati is somewhat known for its great reputation for stability and integrity, it is financially outgunned by the biggest advertisers out there: GEICO, Progressive, Allstate and Nationwide.

Solution

The Cincinnati Insurance Companies is known by agents as being an incredibly high-touch product; we just needed to let more of our country know about it. The one thing that differentiates Cincinnati from its competition is its independent agents and their genuine interest in their policyholders’ companies and lives. This is not superlative. They are the real deal. From top to bottom, they are available for a face-to-face meeting, call or a handwritten letter. Not many other companies can own this ground. So Cincinnati will. Our latest commercial is an honest depiction of the relationship policyholders can expect from their agent and the company that stands behind them.

Results

  • Campaign increased “Find An Agency” searches by 64%. (Find An Agency similar to qualified sales leads.)
  • Clicks to site increased by 77%.

Campaign Creative

The Truth (2016 Campaign)

 

Website Redesign

CinfinMockup

 

Print

CIC Print Year 3

Executive Capstone Brochure

CIC Executive Capstone

 

Target Market Support

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Target_Market_Support_CIC

 

Year One Campaign Creative

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Work_CIC_Print_1-650×371
CIC_Banner_1-650×371
Work_CIC_Print_2-650×371

 

In year one of the CIC’s first ad campaign, Curiosity highlighted its selective independent agent recruitment policy, its 60-year history, versatility, and relationship-building skills. The big idea driving the campaign was that Cincinnati Insurance is so good consumers will have to find something else to worry about besides insurance. Deliverables included a logo redesign, out-of-home, print, digital banners and more!

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