In a world of watered-down, waist-watching wannabes, there remains one sandwich worthy of calling itself a submarine. No ripping out some of the bread inside and calling it “slim.” In this campaign, we gave Penn Station the treatment it deserves. Headlines and visuals as bold, as unapologetic, and as in-your-face as the food itself.
Doing the food justice required a complete re-shoot of all sandwiches, cookies and fries.
The brief was simple: Make everything look big, ooey-gooey and intentionally messy. The more oozing cheese and fallen bits, the better.