Glass Half Full

Borden Dairy

Uncover Exceptional

Stearns & Foster

We Do Both

Roto-Rooter

Speed of Fiber

Cincinnati Bell

Put it in your face

Penn Station

Plumbing 101

Roto-Rooter

Marshfellows

TruMoo

Everything insurance should be

The Cincinnati Insurance Companies

Starts pure, stays pure.

DairyPure

Ode to Cincinnati

Cincinnati Bell

genuine southern goodness

Mayfield Creamery

Dead Cats Society

Aaron Draplin
News

The Glass Really is Half Full

Borden Dairy
TV|Digital|Social|In-store|Packaging|Out of Home|Fleet of Delivery Trucks

CURIOUS QUESTION

Can one of the greatest brand icons in marketing history rekindle relevance among millennial consumers?

COURAGEOUS SOLUTION

We started by digging back into the magic of the brand. There is one thing Elsie the Cow has always stood for— pure, simple joy. It’s also what millennial moms want more of in their lives, especially in a world where joy and optimism is hard to find. And we wanted to share that with moms though videos, social, wherever she is and whenever she needs to lighten up her day. That’s what Elsie would do to create a real connection with today’s moms.

The new positioning, Glass Half Full, leverages the customer journey to connect with modern day moms throughout their day. Glass Half Full is not just a tagline, it’s a philosophy, a spirit, and a daily reminder for millennial moms that nothing can stop them.