What they wanted: Cincinnati Bell Technology Solutions is every agency’s dream: They’re great people selling an exceptionally great product. The CBTS team offers a revolutionary data security service, and they needed to talk to the C-level audience—not just CTOs, but CEOs and COOs as well. They wanted to establish a brand identity and capitalize on their expertise with a television and print campaign.
What we gave them: One must walk a fine line with technology, especially when communicating to multiple audiences with different areas of expertise. We were very cognizant of the fact that we needed to effectively communicate why CBTS’s Cyber Security Solution was a cut above without getting too technical. So what did we do? We made it personal. Using synapses as our key visual, our team created a campaign that informed the audience about the shifting landscape of cyber warfare and why CBTS could save their data, their companies, and their jobs.