Feb 17, 2017

9 Questions to Ask Yourself Before Joining the Political Shouting Match

  There’s nothing new about companies influencing politics and vice versa. Corporate lobbying is thriving, a common practice in the U.S. since roughly the 1970s (though it’s been around much longer than that). But with the election and induction of President Trump, some of the biggest brands in the country—in some cases, the world—that previously worked behind... Read More

Feb 17, 2017

Curiosity 100: New Year’s Resolutions

We were curious about the impact of New Year’s Resolutions on consumers’ behavior, so we asked 100 consumers to tell us how their resolutions affect their daily lives. Do you think they have a big impact? Check out this post to find out more!... Read More

Feb 10, 2017

What’s It Like Shooting a Spot for the Big Game?

There’s a saying—or maybe Tom Waits just said it—but it goes like this: “I never saw my hometown until I stayed away too long.” We’d add to that saying, “I never saw my hometown until I stayed away too long, moved back and worked on Cincinnati Bell, one of the city’s bigger accounts, for 10... Read More

Feb 07, 2017

Does digital media need housekeeping?

Position: Brands need to be asking their agencies the right questions about digital media measurement and have a right to transparency. Curiosity Advertising picks our media vendors similarly to how we pick our clients—by looking for partners with the same values that we embody. They should be trusting, honest and truly a partner in this... Read More

Feb 07, 2017

Spots, Reviews & Panels: Highlights from the Big Game!

Curiosity had a lot going on this season! We shot, edited and launched a :60 spot for Cincinnati Bell, one of our most veteran clients. Scroll down for behind-the-scenes scoop on the creative and production process that went into the making-of. Group Creative Director Ried Cartwright reviewed his picks for best and worst Big Game spots in the Cincinnati... Read More

Jan 19, 2017

3 Tips on Integrating Mktg Tech into Your Campaign

Marketing technology is a vast and exciting area of opportunity to integrate additional tactics and experiences into your campaign. You can pepper in some 360-degree video, a virtual-reality world, some location-based gamification with AR, a few regionalized Snapchat lenses and a bit of some context-aware ads via beacons and BOOM! You will be the proud... Read More

Jan 19, 2017

120 Years of Social Media

“We live in a time when technology is more disruptive than ever before in history!” This is a favorite exclamation of many, but particularly those of us in the advertising industry. This comment is often followed by a declaration of how much we must change to “keep up.”  Yes, the tools consumers use to gather... Read More

Jan 19, 2017

Numbers: They’re Not Just for Nerds Anymore

The Urgent Need for Marketing Metrics Can I be honest? Numbers scare me. Well, at least they used to. I blame grade-school teachers who diligently tried to teach me algebra, but when asked, “Why do we do it this way?” would reply, “Cause, that’s just what we do.”  A thoroughly dissatisfying answer. However, over the... Read More

Dec 09, 2016

Curiosity 100: Tasty Byte

We were curious, so we asked 100 consumers how technology is changing where, what and how they eat.... Read More

Dec 09, 2016

Curiosity 100: Consumers’ Perception of Dads in Ads Today

Consumers definitely believe the portrayal of the Modern Dad in marketing communication has changed in the past few years, with mixed opinions on HOW it has changed. The way dads ARE portrayed and the way they WANT to be portrayed can differ. And, surprise, surprise, men and women don’t always agree!... Read More