Feb 07, 2017

Spots, Reviews & Panels: Highlights from the Big Game!

Curiosity had a lot going on this season! We shot, edited and launched a :60 spot for Cincinnati Bell, one of our most veteran clients. Scroll down for behind-the-scenes scoop on the creative and production process that went into the making-of. Group Creative Director Ried Cartwright reviewed his picks for best and worst Big Game spots in the Cincinnati... Read More

Jan 19, 2017

3 Tips on Integrating Mktg Tech into Your Campaign

Marketing technology is a vast and exciting area of opportunity to integrate additional tactics and experiences into your campaign. You can pepper in some 360-degree video, a virtual-reality world, some location-based gamification with AR, a few regionalized Snapchat lenses and a bit of some context-aware ads via beacons and BOOM! You will be the proud... Read More

Jan 19, 2017

120 Years of Social Media

“We live in a time when technology is more disruptive than ever before in history!” This is a favorite exclamation of many, but particularly those of us in the advertising industry. This comment is often followed by a declaration of how much we must change to “keep up.”  Yes, the tools consumers use to gather... Read More

Jan 19, 2017

Numbers: They’re Not Just for Nerds Anymore

The Urgent Need for Marketing Metrics Can I be honest? Numbers scare me. Well, at least they used to. I blame grade-school teachers who diligently tried to teach me algebra, but when asked, “Why do we do it this way?” would reply, “Cause, that’s just what we do.”  A thoroughly dissatisfying answer. However, over the... Read More

Dec 09, 2016

Curiosity 100: Tasty Byte

We were curious, so we asked 100 consumers how technology is changing where, what and how they eat.... Read More

Dec 09, 2016

Curiosity 100: Consumers’ Perception of Dads in Ads Today

Consumers definitely believe the portrayal of the Modern Dad in marketing communication has changed in the past few years, with mixed opinions on HOW it has changed. The way dads ARE portrayed and the way they WANT to be portrayed can differ. And, surprise, surprise, men and women don’t always agree!... Read More

Nov 14, 2016

Curiosity 100: What Does the Modern Dinner Table Look Like?

We were curious, so we decided to ask 100 people what their dinner table looks like in today’s fast moving environment.... Read More

Nov 10, 2016

Time to Get Your Data In Order

Data! Tired of hearing about data and how it’s so important yet? I think we all get the point by now: data is important. Yet so many companies are still missing a huge opportunity by not using their data to answer important questions about their business. If this is you, don’t worry, you’re in a... Read More

Nov 10, 2016

4 Lessons Marketers Can Learn from Clinton vs. Trump

The election is over. Finally. Often I’ve heard it was the nastiest campaign in history. I assume this is more of a hyperbolic statement than a factual one. The Andrew Jackson/John Quincy Adams contest of 1828 has to take the prize since an Adams newspaper said this, “General Jackson’s mother was a common prostitute, brought... Read More

Nov 10, 2016

What Can Marketers Learn from Pokémon GO?

Okay, everyone is playing Pokémon Go. So, it’s no surprise we’ve seen so many headlines like “What’s Your Pokémon Go Strategy?” While Pokémon GO’s success is, no doubt, due to its unique blending of reality with the digital world, it can’t ignored that taps into key human dynamics, not unlike previous, highly-addictive games. Historically, we... Read More