Consumers definitely believe the portrayal of the Modern Dad in marketing communication has changed in the past few years, with mixed opinions on HOW it has changed. The way dads ARE portrayed and the way they WANT to be portrayed can differ. And, surprise, surprise, men and women don’t always agree!... Read More

We were curious, so we decided to ask 100 people what their dinner table looks like in today’s fast moving environment.... Read More

Data! Tired of hearing about data and how it’s so important yet? I think we all get the point by now: data is important. Yet so many companies are still missing a huge opportunity by not using their data to answer important questions about their business. If this is you, don’t worry, you’re in a... Read More

The election is over. Finally. Often I’ve heard it was the nastiest campaign in history. I assume this is more of a hyperbolic statement than a factual one. The Andrew Jackson/John Quincy Adams contest of 1828 has to take the prize since an Adams newspaper said this, “General Jackson’s mother was a common prostitute, brought... Read More

Okay, everyone is playing Pokémon Go. So, it’s no surprise we’ve seen so many headlines like “What’s Your Pokémon Go Strategy?” While Pokémon GO’s success is, no doubt, due to its unique blending of reality with the digital world, it can’t ignored that taps into key human dynamics, not unlike previous, highly-addictive games. Historically, we... Read More

In June of this year, shortly after Bernie Sanders conceded the Democratic presidential nomination, Hillary Clinton released a revised plan blending Sanders’ plan with her own and proposing to make college debt-free for millions of Americans. The top two bullet points of the current plan include: 1) all students will have the option to graduate... Read More

Curiosity Brings Creative Life to Hair-Raising Fall Campaign   Curiosity Advertising, TruMoo’s agency-of-record, gave the brand a “Trollicious” makeover this fall. From now through October 31, 2016, the bright and spunky characters from DreamWorks Animation’s new comedy adventure, Trolls, will be making an appearance on specially marked bottles of TruMoo Chocolate and limited-edition TruMoo Orange Scream—an... Read More

  1) Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. As a child, I was stubborn, creative and exploratory. I was always one to accept my punishment but not one to listen to the word “no,”... Read More

With more of the U.S. population living in urban areas than ever before, we were curious as to how satisfied consumers were with the performance of marketers and retailers in fulfilling their needs. We asked 100 consumers to tell us how they felt and they gave us some interesting feedback.... Read More

  Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. I was a pretty adventurous kid growing up, some would say reckless, (ahem Mom). In about a four-year span I, got staples on my forehead, stitches on... Read More