Sep 30, 2016

Curiosity 100: Do Urban Consumers Feel Marketers and Retailers Meet Their Lifestyle Needs?

With more of the U.S. population living in urban areas than ever before, we were curious as to how satisfied consumers were with the performance of marketers and retailers in fulfilling their needs. We asked 100 consumers to tell us how they felt and they gave us some interesting feedback.... Read More

Sep 23, 2016

9 Things You Need to Know About Amy Elking

  Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. I was a pretty adventurous kid growing up, some would say reckless, (ahem Mom). In about a four-year span I, got staples on my forehead, stitches on... Read More

Sep 21, 2016

Slouching Toward Singularity

It’s almost a cliché. We hold more computing power in the palm of our hands today than NASA used to land a man on the moon. It’s true. We all know it. But we get enamored by the comparison of power when we should be paying attention to location, that is, the palm of our... Read More

Sep 19, 2016

Move Over Don Draper, Here Comes Silicon Valley

HBO’s Silicon Valley might give a better picture of today’s ad world than Mad Men. The future of advertising will look nothing like Don Draper’s Mad Men. Rather, it will be closer to Richard Hendricks’ version of Silicon Valley (the HBO comedy series) as a technology-driven industry. This is how Curiosity VP of Technology, Jonathan... Read More

Sep 17, 2016

Rolling Out the Red Carpet: The 68th Emmy Awards and Fall TV Premieres

Happy New Year! I have always associated fall with the start of a new year, mainly due to getting new pencils and a shiny new trapper keeper on the first day of school. The TV season also starts the year in the fall, launching new programs, and after a summer of reruns and reality TV,... Read More

Sep 15, 2016

Turn! Turn! Turn! Unexpected Food Seasons

“Tell me what you eat, and I will tell you who you are.” —Jean Anthelme Brillat-Savarin It’s true that what we eat says a lot about who we are. However, what we eat changes from season to season. I know what you’re thinking: “Yeah I know, pumpkin spice lattes in the fall,” but I’m talking... Read More

Sep 07, 2016

$11.7 billion: A Look Behind the Curtain of the Political Advertising Season

With my pinky on my lower lip doing my best Dr. Evil impression: “11.7 billion dollars!” That’s the estimated media spend this political season for the presidential election. It equates to $46 per eligible voter. TV still has the largest share of political spending with $5.9 billion, but digital advertising will exceed $1.2 billion—up 700%... Read More

Sep 02, 2016

7 Things You Didn’t Know About Digital Media Director Chris Blum

1. A take-your-kid-to-work day actually led to your real-life career. HOW DOES THAT HAPPEN? When I was in the sixth grade, my friend’s mom asked me if I would be interested in going to her company’s take-your-son-to-work day. The company specialized in media planning and buying. I knew from the onset that the strategy, team chemistry... Read More

Sep 01, 2016

Introducing Curiosity’s 2016 Staff Portrait!

Each year, we take a team picture to document our curious culture and how our agency has grown and changed. We always have a different theme: we’ve been astronauts, characters from Mad Men, world travelers and passion-seekers. This year’s theme is a little quirkier than the rest, but bear with us, there’s a good story behind it! When we... Read More

Aug 26, 2016

6 Things You Didn’t Know About Digital Media Creator Allie

1. Why do you tell people you were “born to run?” Well if you were to ask my mother, she would tell you I learned to run before I learned to crawl, and she had to put bells on my shoes to keep track of me as a kid. However, as an “adult,” my weeks... Read More