Nov 07, 2016

What would debt-free college mean for university marketers?

In June of this year, shortly after Bernie Sanders conceded the Democratic presidential nomination, Hillary Clinton released a revised plan blending Sanders’ plan with her own and proposing to make college debt-free for millions of Americans. The top two bullet points of the current plan include: 1) all students will have the option to graduate... Read More

Oct 24, 2016

TruMoo and DreamWorks Team Up in Latest “Trollicious” Promotion

Curiosity Brings Creative Life to Hair-Raising Fall Campaign   Curiosity Advertising, TruMoo’s agency-of-record, gave the brand a “Trollicious” makeover this fall. From now through October 31, 2016, the bright and spunky characters from DreamWorks Animation’s new comedy adventure, Trolls, will be making an appearance on specially marked bottles of TruMoo Chocolate and limited-edition TruMoo Orange Scream—an... Read More

Oct 14, 2016

9 Things You Should Know About Stacie Dastoor

  1) Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. As a child, I was stubborn, creative and exploratory. I was always one to accept my punishment but not one to listen to the word “no,”... Read More

Sep 30, 2016

Curiosity 100: Do Urban Consumers Feel Marketers and Retailers Meet Their Lifestyle Needs?

With more of the U.S. population living in urban areas than ever before, we were curious as to how satisfied consumers were with the performance of marketers and retailers in fulfilling their needs. We asked 100 consumers to tell us how they felt and they gave us some interesting feedback.... Read More

Sep 23, 2016

9 Things You Need to Know About Amy Elking

  Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. I was a pretty adventurous kid growing up, some would say reckless, (ahem Mom). In about a four-year span I, got staples on my forehead, stitches on... Read More

Sep 21, 2016

Slouching Toward Singularity

It’s almost a cliché. We hold more computing power in the palm of our hands today than NASA used to land a man on the moon. It’s true. We all know it. But we get enamored by the comparison of power when we should be paying attention to location, that is, the palm of our... Read More

Sep 19, 2016

Move Over Don Draper, Here Comes Silicon Valley

HBO’s Silicon Valley might give a better picture of today’s ad world than Mad Men. The future of advertising will look nothing like Don Draper’s Mad Men. Rather, it will be closer to Richard Hendricks’ version of Silicon Valley (the HBO comedy series) as a technology-driven industry. This is how Curiosity VP of Technology, Jonathan... Read More

Sep 17, 2016

Rolling Out the Red Carpet: The 68th Emmy Awards and Fall TV Premieres

Happy New Year! I have always associated fall with the start of a new year, mainly due to getting new pencils and a shiny new trapper keeper on the first day of school. The TV season also starts the year in the fall, launching new programs, and after a summer of reruns and reality TV,... Read More

Sep 15, 2016

Turn! Turn! Turn! Unexpected Food Seasons

“Tell me what you eat, and I will tell you who you are.” —Jean Anthelme Brillat-Savarin It’s true that what we eat says a lot about who we are. However, what we eat changes from season to season. I know what you’re thinking: “Yeah I know, pumpkin spice lattes in the fall,” but I’m talking... Read More

Sep 07, 2016

$11.7 billion: A Look Behind the Curtain of the Political Advertising Season

With my pinky on my lower lip doing my best Dr. Evil impression: “11.7 billion dollars!” That’s the estimated media spend this political season for the presidential election. It equates to $46 per eligible voter. TV still has the largest share of political spending with $5.9 billion, but digital advertising will exceed $1.2 billion—up 700%... Read More