Jul 11, 2017

Is Content Really King?

They say content is king. But is it really? Well, yes—but behind every king is an even greater queen. In this case, content’s queen is context. When used correctly, content placed with the right context can make your brand relatable, educate your consumer audience and elevate brand awareness in a way that connects to your services in... Read More

Jun 23, 2017

Curiosity Creative Director Guest Author for MNI

Our very own Creative Director Ried Cartwright was invited to write a guest blog post (below) for MNI, a group that allows agencies to place national, regional and local advertising to very targeted audiences. The post makes a compelling argument for the potential of digital media and points out that creatives often dismiss that opportunity. Plus he throws in some... Read More

May 22, 2017

MediaPost Shout-out to Mayfield Creamery & Curiosity

Mediapost released an article earlier this week and details the story behind a campaign Curiosity developed and executed for Mayfield Creamery, a 94-year old ice cream brand within the Dean Foods’ portfolio. The article highlights the recently launched broadcast TV spot, which stars the Scottie Mayfield, a third-generation member of the eponymous founding family. As noted in the article, this... Read More

May 19, 2017

Curiosity 100: How Much Do YOU Think Consumers Spend on Their Health Goals?

We were curious, so we asked 100 consumers to tell us about their healthy lifestyle goals for the year. The survey reveals significant brand opportunities in healthy living!... Read More

May 05, 2017

Curiosity-Nehemiah Partnership Featured in Ad Age’s Lowdown

Curiosity’s new partnership with Nehemiah Manufacturing was featured in Ad Age’s weekly roundup, the Lowdown, this week. Click here to read the article. And read on for more inside scoop on this new relationship: Following a creative review for its entire brand portfolio, Nehemiah Manufacturing hired Curiosity as agency-of-record. Assignments for the agency include strategy creative... Read More

Apr 13, 2017

DairyPure Named No.1 Pacesetter by Information Resources, Inc.

  Curiosity Client Breaks IRI New Product Pacesetter Year-One Sales Record Curiosity congratulates Dean Foods’ DairyPure®, the largest fresh white milk brand in the country, on its latest achievement as IRI’s Top Pacesetter, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. DairyPure is supported by a 360-degree advertising campaign, developed... Read More

Apr 12, 2017

Can Robots Relate? What Persado Means for Copywriting

Hi There, Megan! Open to See Your Reward: 20% Off Only a year into the industry, I am faced with an age-old battle: Woman vs. Machine. Persado, the new copy generator, has come for my cute little entry-level job. Persado is a system that machine generates subject lines, digital ads, display ads, tweets and even... Read More

Mar 21, 2017

Curiosity 100: Rewards Programs

We were curious about how consumers are using rewards programs these days. So we asked 100 people to tell us about their experience with the programs they use most and they gave us some very curious answers! ... Read More

Mar 09, 2017

Angie Fischer Rising Leader of March Winner

This month, Angie Fischer, VP and Director of Client Services, was recognized for her contributions to the development and execution of Curiosity’s business strategy. Fischer has been heavily involved in Curiosity’s strategic operations since its inception, but most recently she was instrumental in the crafting and rollout of Curiosity’s three-year vision, titled “Curiosity 20/20.” If... Read More

Feb 17, 2017

9 Questions to Ask Yourself Before Joining the Political Shouting Match

  There’s nothing new about companies influencing politics and vice versa. Corporate lobbying is thriving, a common practice in the U.S. since roughly the 1970s (though it’s been around much longer than that). But with the election and induction of President Trump, some of the biggest brands in the country—in some cases, the world—that previously worked behind... Read More

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