Jul 12, 2017

Boost Your Brand by Launching a Movement

Some things just never change. While the digital revolution has reshaped how we do almost everything, there are always those activities that are so important to us that they simply cannot be replaced. This was a lesson we learned back in the ’90s. Remember those days when every new technological development was breathlessly lauded with... Read More

Jul 12, 2017

There Are < 165 Days Until Christmas...Are You Ready?

There are 4 key things that had better be on your radar to ensure a successful retail season.  1. Be prepared for that early shopper! 44% of consumers get their shopping done before November hits, according to the NRF. Make sure you are in the mix to offer gift solutions or a great shopping experience. 2.... Read More

Jul 11, 2017

Is Content Really King?

They say content is king. But is it really? Well, yes—but behind every king is an even greater queen. In this case, content’s queen is context. When used correctly, content placed with the right context can make your brand relatable, educate your consumer audience and elevate brand awareness in a way that connects to your services in... Read More

Jun 23, 2017

Curiosity Creative Director Guest Author for MNI

Our very own Creative Director Ried Cartwright was invited to write a guest blog post (below) for MNI, a group that allows agencies to place national, regional and local advertising to very targeted audiences. The post makes a compelling argument for the potential of digital media and points out that creatives often dismiss that opportunity. Plus he throws in some... Read More

May 22, 2017

MediaPost Shout-out to Mayfield Creamery & Curiosity

Mediapost released an article earlier this week and details the story behind a campaign Curiosity developed and executed for Mayfield Creamery, a 94-year old ice cream brand within the Dean Foods’ portfolio. The article highlights the recently launched broadcast TV spot, which stars the Scottie Mayfield, a third-generation member of the eponymous founding family. As noted in the article, this... Read More

May 19, 2017

Curiosity 100: How Much Do YOU Think Consumers Spend on Their Health Goals?

We were curious, so we asked 100 consumers to tell us about their healthy lifestyle goals for the year. The survey reveals significant brand opportunities in healthy living!... Read More

May 05, 2017

Curiosity-Nehemiah Partnership Featured in Ad Age’s Lowdown

Curiosity’s new partnership with Nehemiah Manufacturing was featured in Ad Age’s weekly roundup, the Lowdown, this week. Click here to read the article. And read on for more inside scoop on this new relationship: Following a creative review for its entire brand portfolio, Nehemiah Manufacturing hired Curiosity as agency-of-record. Assignments for the agency include strategy creative... Read More

Apr 13, 2017

DairyPure Named No.1 Pacesetter by Information Resources, Inc.

  Curiosity Client Breaks IRI New Product Pacesetter Year-One Sales Record Curiosity congratulates Dean Foods’ DairyPure®, the largest fresh white milk brand in the country, on its latest achievement as IRI’s Top Pacesetter, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. DairyPure is supported by a 360-degree advertising campaign, developed... Read More

Apr 12, 2017

Can Robots Relate? What Persado Means for Copywriting

Hi There, Megan! Open to See Your Reward: 20% Off Only a year into the industry, I am faced with an age-old battle: Woman vs. Machine. Persado, the new copy generator, has come for my cute little entry-level job. Persado is a system that machine generates subject lines, digital ads, display ads, tweets and even... Read More

Mar 21, 2017

Curiosity 100: Rewards Programs

We were curious about how consumers are using rewards programs these days. So we asked 100 people to tell us about their experience with the programs they use most and they gave us some very curious answers! ... Read More

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