There are some categories in advertising that consistently look the same. Change the logo, and your ad is virtually the same as another brand’s. Hospitals and health systems happen to be one of those categories. Just take a look at the... Read More

1) If you had unlimited resources for the next two years, what would you do? (After two years, you go back to your life as is now.) I would like to tell you that all of my energy would go towards saving the world and volunteering, but that would be a... Read More

In our last Curiosity 100, we asked 100 consumers to share their thoughts on how scent affects their experience with brands, and they had a lot to say. Since then, our team learned something about this topic that really intrigued us: Scent changes... Read More

Despite the advancements in machine learning and predictive analytics, many marketers struggle to understand the value that each element of their marketing plan brings. In a 2017 AMA study of marketers about marketing ROI, only 25% felt their team... Read More

Curiosity Advertising is pleased to announce that Trey Harness will be joining the agency March 5 as President and Chief Client Officer. He will lead the agency’s Client Service team, which includes strategy and project management. Trey comes... Read More

Curiosity Advertising’s Game of Thrones premiere Twitter posts for Roto-Rooter Group, Inc., earned Best of Show in the 15th Annual Service Industry Advertising Awards. The agency has served as Roto-Rooter’s agency of record since 2014,... Read More

We recently invited data science guru Julie Pahutski to share some of her top techniques on advertising measurement during our latest Lunch and Learn. Needless to say, we were completely hooked on her results-oriented thinking. In this clip, Julie... Read More

It’s no secret that social media has changed the way audiences experience events. It’s almost unheard of for any large-scale event to take place without a hashtag, dedicated social media accounts and an encouragement for attendees to... Read More

Cincinnati’s fastest, most reliable, most neighborly provider has so much hometown pride, it makes them rhyme. What It Means to Be a Neighbor If you tuned in to the big game this weekend, chances are you caught Cincinnati Bell’s lyrical,... Read More

The 1,000-mile journey to buy a laptop starts with a single step...or something like that. To understand where that first step can lead from a business perspective, you have one of two choices: 1) to look through the eyes of your customer at each... Read More