We asked consumers to share their thoughts on how scent affects their experience with brands, and their feedback can be summed up pretty simply—scent is powerful, but polarizing! Consumers either love or hate the smells around them. Our advice to brands: have a clear scent strategy because scents can evoke a memory, change a mood... Read More

Curiosity’s current headquarters, designed by SHP, was recognized by the Cincinnati Design Awards (CDA) this year for exceptional built-in environment. The CDA celebrates creative firms that boost the social and economic value of the regional community, both in residential and commercial spaces. Particularly, CDA selects projects that embody “cutting-edge creative work that is sensitive to... Read More

We were curious about how kids of millennials are using the Internet and technology these days. So we asked 100 moms to give us some insight and we got some pretty incredible feedback–like the fact that 54% of moms say their kids are better with technology than their parents by age 2. Check out the infographic... Read More

We were curious about what sources millennial moms trust most when they look for brand and product reviews. Not only did the top source surprise us, the level of engagement and passion about product reviews among this demographic surpassed all... Read More

  1) What would people be surprised to learn about you? I was attacked by Voldemort. That’s right, I am the chosen one. But in all seriousness, I got bit by a dog when I was 8 years old and had to get over 500 stitches on my head. It was pretty brutal, like you... Read More

1)Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. I was obsessed with dressing myself as a kid and I would like to think I was somewhat of a trendsetter. I went through a big phase where... Read More

There’s always something new in the world of social media. It can be challenging to make sense of the landscape, as subtle and major changes happen every day. Just recently, Facebook made huge adjustments that have changed the way we approach our advertising for our clients, removing the ability to edit the creative on organic... Read More

I recently had the opportunity to attend my first Ad Age Small Agency Conference. I wasn’t sure what to expect as I made my way to Nashville, but as I stepped onto the conference floor, I was instantly blown away by the level of talent and quality of work present. An intense feeling of pride... Read More

  We are thrilled to announce that our very own VP of Client Services, Angie Fischer, is the first recipient of the Goering Center’s annual Rising Leader Award. Ten semifinalists were announced over the past year. Each nomination highlighted a leader’s achievements in a particular business best-practice category, such as performance management system, business growth,... Read More

1) Tell us a memorable story of yourself when you were a kid. So back in high school I got into a photoshop war with one of my classmates and the results were printed and posted up all over the building. Basically we took turns photoshopping each other’s faces onto ridiculous, sometimes hideous images. This... Read More