We recently invited data science guru Julie Pahutski to share some of her top techniques on advertising measurement during our latest Lunch and Learn. Needless to say, we were completely hooked on her results-oriented thinking. In this clip, Julie... Read More

It’s no secret that social media has changed the way audiences experience events. It’s almost unheard of for any large-scale event to take place without a hashtag, dedicated social media accounts and an encouragement for attendees to... Read More

Cincinnati’s fastest, most reliable, most neighborly provider has so much hometown pride, it makes them rhyme. What It Means to Be a Neighbor If you tuned in to the big game this weekend, chances are you caught Cincinnati Bell’s lyrical,... Read More

The 1,000-mile journey to buy a laptop starts with a single step...or something like that. To understand where that first step can lead from a business perspective, you have one of two choices: 1) to look through the eyes of your customer at each... Read More

Hey Whipple, Squeeze This is a classic advertising guidebook and has cemented author Luke Sullivan as a legend among creatives. We recently had the privilege of hosting Mr. Sullivan at our thought leadership conference series Dead Cats Society and... Read More

On January 11, Facebook announced significant changes to their News Feed, making updates to the way content is ranked so their users have more opportunities to engage with their friends. Historically, Facebook has used signals like how many people... Read More

We recently sent Roto-Rooter Plumbing & Water Cleanup’s latest online video to Ads of the World, a publication that invites brands and agencies to submit work they’re proud of for the creative community to review and provide feedback. According to the site, in order for the work to be accepted, the publication must consider the... Read More

The holidays make everyone go a little bananas, but this year we decided to embrace it and made a video to celebrate. So enjoy as agency partners Matt Fischer and Greg Livingston talk about staying curious, bananas and the weird, weird place that is the internet. Oh, and if you’d like to check out the... Read More

We asked consumers to share their thoughts on how scent affects their experience with brands, and their feedback can be summed up pretty simply—scent is powerful, but polarizing! Consumers either love or hate the smells around them. Our advice to brands: have a clear scent strategy because scents can evoke a memory, change a mood... Read More

Curiosity’s current headquarters, designed by SHP, was recognized by the Cincinnati Design Awards (CDA) this year for exceptional built-in environment. The CDA celebrates creative firms that boost the social and economic value of the regional community, both in residential and commercial spaces. Particularly, CDA selects projects that embody “cutting-edge creative work that is sensitive to... Read More