May 28, 2014

Don’t judge a book (or painting of a book) by its cover

A couple weeks ago I visited the Palmer Museum of Art at Penn State University. There was one very large piece of art hanging on the wall, titled Gray Alice, which I noticed but didn’t pay much attention to. From a distance it appeared to be just a large, boring, dark gray rectangle with some... Read More

May 23, 2014

Spotlight: Account Intern, Megan Beischel

Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. When I was ten, I decided that I had reached the level of emotional maturity necessary to own a cell phone. My parents were not very supportive of... Read More

May 22, 2014

Happiness, Epicureanism and Thomas Jefferson

Epicurus (307 B.C.) believed that pleasure is the greatest good, but the way to attain such pleasure is to live modestly and to gain knowledge of the workings of the world and the limits of one’s desires. This led one to attain a state of tranquility and freedom from fear. That is Epicureanism. Hedonism is... Read More

May 12, 2014

The Five Truths of Moving (in your twenties)

In three days, I will be moving for the fourteenth time in my twenty-five years of existence. I’m by no means a expert in the art of moving, and I’m aware that homeowners with families probably have a totally different experience of the process than I do as a perpetual renter and recent college grad.... Read More

May 02, 2014

Spotlight: Copy Intern Lauren Howard

Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. When I was seven, my friend’s parents were dropping me off after a sleepover. I got out of their van and had forgotten my duffel bag. They called... Read More

Apr 24, 2014

Easter Egg Hunting on the Internet

During Easter this weekend I participated in an Easter egg hunt (yes, I’m a grown adult) and it got me thinking about Easter eggs…not the kind you find on Easter, but the kind you find on the Internet. According to Wikipedia, the term “Easter egg” came from Atari. In 1979, game designer Warren Robinett hid... Read More

Apr 22, 2014

A Message to the Graduates of 2014

The best four years of your life are about to end, and Mom and Dad want you to find a job…quickly. The good news is the economy is the strongest it’s been in years. The bad news is you’re still facing competition from recent grads of years past, who are underemployed and hungry to reach... Read More

Apr 14, 2014

Wanted: Proofreader

We live in the great country of the US of A, where anyone can start a business and bring the masses a surplus of goods and services they never knew they needed before. It’s a beautiful thing, really. And in this great nation of America, we typically speak the English language—admittedly one of the most... Read More

Apr 11, 2014

Marketing Buzzword Mad Libs

Every industry has them. Those things that seep into meeting conversations like termites in your home. There’s really no avoiding them and scientists still haven’t found a cure. They’re those too-many-syllable, ultra-ambiguous, professorial-sounding BUZZWORDS! Be honest—you’ve used buzzwords before. At some point when you attempted to articulate a difficult concept or idea you resorted to... Read More

Apr 09, 2014

A Few Thoughts on Documenting Your Company History

I tend to be exposed to a good deal of relatively unimportant or insignificant content online. I’m as guilty as the next person in posting content 99.9999% of the universe could care less about. A muddy dog, pictures of wood shavings, a delicious meal. You get the point. Social media platforms are the giant spoons... Read More

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