Apr 19, 2018

Madeline Cooks Up a Feast of Delicious Insights

Mintel recently released their 2018 projections for food and drink trends and our team here at Curiosity was all over it. In case you didn’t have time to review the report on your own time, we took the time to summarize the key takeaways. Enjoy!... Read More

Apr 10, 2018

7 Things to Know About Lauren H.

Senior Media Strategist Lauren Henninger is obsessed with social media, analytics and…boy bands? Read on and learn more about Lauren, what makes her a curious person, and which '90s dreamboats she’s met on her travel adventures.1) Tell... Read More

Apr 06, 2018

Is Your Brand Adrift in the Sea of Sameness?

There are some categories in advertising that consistently look the same. Change the logo, and your ad is virtually the same as another brand’s. Hospitals and health systems happen to be one of those categories. Just take a look at the... Read More

Mar 26, 2018

9 Things to Know About Robert

1) If you had unlimited resources for the next two years, what would you do? (After two years, you go back to your life as is now.) I would like to tell you that all of my energy would go towards saving the world and volunteering, but that would be a... Read More

Mar 20, 2018

Curiosity 100: Spring Changes Consumers’ Perceptions of Scent

In our last Curiosity 100, we asked 100 consumers to share their thoughts on how scent affects their experience with brands, and they had a lot to say. Since then, our team learned something about this topic that really intrigued us: Scent changes... Read More

Mar 15, 2018

How Advertising Drives Business Results: An Attribution Primer

Despite the advancements in machine learning and predictive analytics, many marketers struggle to understand the value that each element of their marketing plan brings. In a 2017 AMA study of marketers about marketing ROI, only 25% felt their team... Read More

Mar 01, 2018

Curiosity Announces New President and Chief Client Officer, Trey Harness

Curiosity Advertising is pleased to announce that Trey Harness will be joining the agency March 5 as President and Chief Client Officer. He will lead the agency’s Client Service team, which includes strategy and project management. Trey comes... Read More

Feb 23, 2018

Curiosity Claims Best of Show Among 13 Other SIA Awards

Curiosity Advertising’s Game of Thrones premiere Twitter posts for Roto-Rooter Group, Inc., earned Best of Show in the 15th Annual Service Industry Advertising Awards. The agency has served as Roto-Rooter’s agency of record since 2014,... Read More

Feb 19, 2018

Attribution and the Customer Journey

We recently invited data science guru Julie Pahutski to share some of her top techniques on advertising measurement during our latest Lunch and Learn. Needless to say, we were completely hooked on her results-oriented thinking. In this clip, Julie... Read More

Feb 08, 2018

Earn a Gold Medal in Social Engagement During the Winter Games

It’s no secret that social media has changed the way audiences experience events. It’s almost unheard of for any large-scale event to take place without a hashtag, dedicated social media accounts and an encouragement for attendees to... Read More

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