Mar 26, 2018

9 Things to Know About Robert

1) If you had unlimited resources for the next two years, what would you do? (After two years, you go back to your life as is now.) I would like to tell you that all of my energy would go towards saving the world and volunteering, but that would be a... Read More

Mar 20, 2018

Curiosity 100: Spring Changes Consumers’ Perceptions of Scent

In our last Curiosity 100, we asked 100 consumers to share their thoughts on how scent affects their experience with brands, and they had a lot to say. Since then, our team learned something about this topic that really intrigued us: Scent changes... Read More

Mar 15, 2018

How Advertising Drives Business Results: An Attribution Primer

Despite the advancements in machine learning and predictive analytics, many marketers struggle to understand the value that each element of their marketing plan brings. In a 2017 AMA study of marketers about marketing ROI, only 25% felt their team... Read More

Mar 01, 2018

Curiosity Announces New President and Chief Client Officer, Trey Harness

Curiosity Advertising is pleased to announce that Trey Harness will be joining the agency March 5 as President and Chief Client Officer. He will lead the agency’s Client Service team, which includes strategy and project management. Trey comes... Read More

Feb 23, 2018

Curiosity Claims Best of Show Among 13 Other SIA Awards

Curiosity Advertising’s Game of Thrones premiere Twitter posts for Roto-Rooter Group, Inc., earned Best of Show in the 15th Annual Service Industry Advertising Awards. The agency has served as Roto-Rooter’s agency of record since 2014,... Read More

Feb 19, 2018

Attribution and the Customer Journey

We recently invited data science guru Julie Pahutski to share some of her top techniques on advertising measurement during our latest Lunch and Learn. Needless to say, we were completely hooked on her results-oriented thinking. In this clip, Julie... Read More

Feb 08, 2018

Earn a Gold Medal in Social Engagement During the Winter Games

It’s no secret that social media has changed the way audiences experience events. It’s almost unheard of for any large-scale event to take place without a hashtag, dedicated social media accounts and an encouragement for attendees to... Read More

Feb 05, 2018

Behind the Scenes with Cincinnati Bell

Cincinnati’s fastest, most reliable, most neighborly provider has so much hometown pride, it makes them rhyme. What It Means to Be a Neighbor If you tuned in to the big game this weekend, chances are you caught Cincinnati Bell’s lyrical,... Read More

Jan 18, 2018

Does Your Customer Journey Have a Fork in the Road?

The 1,000-mile journey to buy a laptop starts with a single step...or something like that. To understand where that first step can lead from a business perspective, you have one of two choices: 1) to look through the eyes of your customer at each... Read More

Jan 18, 2018

4 Ways to Tell If Your Campaign’s Concept Is a Flop (or Not)

Hey Whipple, Squeeze This is a classic advertising guidebook and has cemented author Luke Sullivan as a legend among creatives. We recently had the privilege of hosting Mr. Sullivan at our thought leadership conference series Dead Cats Society and... Read More

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