Feb 19, 2018

Attribution and the Customer Journey

We recently invited data science guru Julie Pahutski to share some of her top techniques on advertising measurement during our latest Lunch and Learn. Needless to say, we were completely hooked on her results-oriented thinking. In this clip, Julie... Read More

Feb 08, 2018

Earn a Gold Medal in Social Engagement During the Winter Games

It’s no secret that social media has changed the way audiences experience events. It’s almost unheard of for any large-scale event to take place without a hashtag, dedicated social media accounts and an encouragement for attendees to... Read More

Feb 05, 2018

Behind the Scenes with Cincinnati Bell

Cincinnati’s fastest, most reliable, most neighborly provider has so much hometown pride, it makes them rhyme. What It Means to Be a Neighbor If you tuned in to the big game this weekend, chances are you caught Cincinnati Bell’s lyrical,... Read More

Jan 18, 2018

Does Your Customer Journey Have a Fork in the Road?

The 1,000-mile journey to buy a laptop starts with a single step...or something like that. To understand where that first step can lead from a business perspective, you have one of two choices: 1) to look through the eyes of your customer at each... Read More

Jan 18, 2018

4 Ways to Tell If Your Campaign’s Concept Is a Flop (or Not)

Hey Whipple, Squeeze This is a classic advertising guidebook and has cemented author Luke Sullivan as a legend among creatives. We recently had the privilege of hosting Mr. Sullivan at our thought leadership conference series Dead Cats Society and... Read More

Jan 12, 2018

Challenging Brands to Become Storytellers: What Facebook's New News Feed Means for You

On January 11, Facebook announced significant changes to their News Feed, making updates to the way content is ranked so their users have more opportunities to engage with their friends. Historically, Facebook has used signals like how many people... Read More

Jan 02, 2018

Roto-Rooter Spot Featured in Ads of the World

We recently sent Roto-Rooter Plumbing & Water Cleanup’s latest online video to Ads of the World, a publication that invites brands and agencies to submit work they’re proud of for the creative community to review and provide feedback. According to the site, in order for the work to be accepted, the publication must consider the... Read More

Dec 19, 2017

A Curious Holiday Video

The holidays make everyone go a little bananas, but this year we decided to embrace it and made a video to celebrate. So enjoy as agency partners Matt Fischer and Greg Livingston talk about staying curious, bananas and the weird, weird place that is the internet. Oh, and if you’d like to check out the... Read More

Nov 16, 2017

Curiosity 100: The Power of Scent in Marketing

We asked consumers to share their thoughts on how scent affects their experience with brands, and their feedback can be summed up pretty simply—scent is powerful, but polarizing! Consumers either love or hate the smells around them. Our advice to brands: have a clear scent strategy because scents can evoke a memory, change a mood... Read More

Nov 13, 2017

Curiosity’s Office Space Wins Design Award

Curiosity’s current headquarters, designed by SHP, was recognized by the Cincinnati Design Awards (CDA) this year for exceptional built-in environment. The CDA celebrates creative firms that boost the social and economic value of the regional community, both in residential and commercial spaces. Particularly, CDA selects projects that embody “cutting-edge creative work that is sensitive to... Read More

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