Apr 01, 2016

Curiosity 100: Think You Know Single Moms’ Spending Habits?

In this latest Curiosity 100 release, we asked 100 single moms to tell us about their spending habits, including saving, splurging, DIYing and what areas their kids influence.... Read More

Mar 15, 2016

Curiosity Wins ADDY Best in Show

Curiosity is thrilled to share its latest recognitions from the American Advertising Federation’s CincinnADDY Awards. The agency was awarded Best in Show out of over 300 entries from agencies across the region. The winning video, “Thanksgiving Drama,” was created for client Roto-Rooter Plumbing and Drain Service as part of a social media campaign developed to boost... Read More

Mar 11, 2016

Spotlight: Copywriter Michelle Sullivan

1) Tell us a memorable story from when you were a kid. I’ve only done one really terrible thing in my life. When I was eight, I stole a pumpkin. My friend—we’ll call her Julie—and I took it right off someone’s front porch. This wasn’t a crime of passion, either. It was calculated. We even... Read More

Feb 20, 2016

Curiosity 100: It’s Not Easy Being Green

We were curious, so we asked 100 people to talk about their perception of products that take specific steps to be more sensitive to the impact they have on the environment. We also asked how increased costs due to environmental commitments affected their purchase decisions.... Read More

Feb 20, 2016

Curiosity100: Who are the Decision Makers in the Family?

We were curious as to who plays the role of decision maker in famillies today. In order to quench our curiosity, we naturally decided to ask 100 family members a few questions about their decision making patterns.... Read More

Feb 12, 2016

Spotlight: Copywriter George Taliaferro

What was your first guitar? What attracted you to that instrument, specifically? When I was six, I nailed two pieces of wood together in (roughly) the shape of a guitar. I made “tuning” pegs out of nails and wrapped rubber bands around them. I used to run around the house strumming that thing like nobody’s... Read More

Feb 11, 2016

Curiosity CEO Matt Fischer Featured as Panelist in AAF’s Super Bowl Spot Review

“All great spots start with a human insight. If you lose sight of that, you will lose your way.” —Matt Fischer   On Wednesday, February 10, Curiosity CEO Matt Fischer was featured as a guest panelist during the AAF’s Super Bowl 50 spot review. While the hits and fails of the night were hotly contested,... Read More

Feb 04, 2016

Curiosity 100: Does the Word ‘Artisan’ Still Resonate with Consumers?

What does artisan mean? Which industries/categories are a good fir for artisan?... Read More

Jan 29, 2016

Spotlight: Account Executive Stacey Swift

1. How did karaoke competitions change the game for your music career? Well. Tequila induces karaoke. Sisters induce tequila. So, credit goes to my sister. She liquored me up and signed me up to sing one night. The owner approached me afterward and said, “Hey, we’re having a competition starting next week.” I told him... Read More

Dec 09, 2015

Curiosity’s Thanksgiving Video for Roto-Rooter Recognized in Ad Age

In a weekly recap of this year’s best Thanksgiving ads, marketing news magazine Ad Age featured Curiosity client Roto-Rooter’s social media video, a parody of Titanic played by pilgrim-shaped salt-and-pepper shakers drowning in a kitchen sink clogged with leftovers from the night before. Regarding the busiest day of the year for plumbers, Roto-Rooter shows consumers, particularly young... Read More