Jun 18, 2018

Tips for Using Conversational Trends to Drive Smarter Content Strategy

When we approach content strategy at Curiosity, we talk a lot about the three core pillars of content marketing: value, relevance, and consistency.... Read More

Jun 18, 2018

Humanizing Your Brand: 8 Pro Tips for Better Influencer Marketing Campaigns

There are several steps to take to implement an effective influencer campaign for your brand.... Read More

Apr 23, 2018

8 Things to Know About Stephanie G.

Senior Account Executive Stephanie Gale, Curiosity's resident Aussie, weighs in on her travels, her love life, and her feelings about National Hug an Australian Day (April 26).... Read More

Apr 23, 2018

Roto-Rooter Makes Its "Jersey Shore" Debut

We work for a roster of incredible clients with unique challenges—like the number-one plumbing company in the country, Roto-Rooter. How do we help Roto-Rooter stay front and center?... Read More

Apr 19, 2018

Madeline Cooks Up a Feast of Delicious Insights

Mintel recently released their 2018 projections for food and drink trends and our team here at Curiosity was all over it. In case you didn’t have time to review the report on your own time, we took the time to summarize the key takeaways. Enjoy!... Read More

Apr 10, 2018

7 Things to Know About Lauren H.

Senior Media Strategist Lauren Henninger is obsessed with social media, analytics and…boy bands? Read on and learn more about Lauren, what makes her a curious person, and which '90s dreamboats she’s met on her travel adventures.1) Tell... Read More

Apr 06, 2018

Is Your Brand Adrift in the Sea of Sameness?

There are some categories in advertising that consistently look the same. Change the logo, and your ad is virtually the same as another brand’s. Hospitals and health systems happen to be one of those categories. Just take a look at the... Read More

Mar 26, 2018

9 Things to Know About Robert

1) If you had unlimited resources for the next two years, what would you do? (After two years, you go back to your life as is now.) I would like to tell you that all of my energy would go towards saving the world and volunteering, but that would be a... Read More

Mar 20, 2018

Curiosity 100: Spring Changes Consumers’ Perceptions of Scent

In our last Curiosity 100, we asked 100 consumers to share their thoughts on how scent affects their experience with brands, and they had a lot to say. Since then, our team learned something about this topic that really intrigued us: Scent changes... Read More

Mar 15, 2018

How Advertising Drives Business Results: An Attribution Primer

Despite the advancements in machine learning and predictive analytics, many marketers struggle to understand the value that each element of their marketing plan brings. In a 2017 AMA study of marketers about marketing ROI, only 25% felt their team... Read More