Curiosity Brings Creative Life to Hair-Raising Fall Campaign
Curiosity Advertising, TruMoo’s agency-of-record, gave the brand a “Trollicious” makeover this fall. From now through October 31, 2016, the bright and spunky characters from DreamWorks Animation’s new comedy adventure, Trolls, will be making an appearance on specially marked bottles of TruMoo Chocolate and limited-edition TruMoo Orange Scream—an orange cream-flavored Halloween treat.
To boost sales during TruMoo’s heaviest sales period, Curiosity brokered the TruMoo/DreamWorks collaboration and developed all promotion materials (samples below).
From now until November 16, 2016, consumers can visit TruMoo.com and enter the codes found on specially marked bottles of TruMoo Chocolate and Orange Scream milks for a chance to win a Royal Caribbean DreamWorks Experience Cruise, plus weekly Trolls prizes.*
To find TruMoo at a store near you and for Trolls-inspired recipes and sweepstakes information, visit www.TruMoo.com and find TruMoo on Facebook, Twitter, Pinterest and Instagram.
About Curiosity Advertising
Curiosity Advertising, based in Cincinnati, Ohio, is a strategic 360° national advertising agency that helps its clients stand out in today’s crowded world. As one of the fastest-growing agencies in the Midwest, Curiosity’s creative storytelling philosophy helps brands connect with consumers across traditional, interactive, social and direct channels. Curiosity’s clients include Dean Foods (TruMoo, DairyPure), Roto-Rooter Plumbing and Drain Services, Luxottica, Procter & Gamble, Perfetti Van Melle, Dollar Shave Club, Kellogg’s, Dewey’s Pizza, MedVet Medical and Cancer Centers for Pets, The Christ Hospital Health Network, Cincinnati Bell Communications, Gorilla Glue, The Cincinnati Insurance Companies, Carmike Cinemas, Oatey Supply Chain Services, FIS and others. More information about the agency is available at www.curiosity360.com.
About Dean Foods
Dean Foods® is a leading food and beverage company and the largest processor and direct-to-store distributor of fluid milk and other dairy and dairy case products in the United States. Headquartered in Dallas, Texas, the Dean Foods portfolio includes DairyPure®, the country’s first and largest fresh, white milk national brand, and TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, Friendly’s®, LAND O LAKES® milk and cultured products,** Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®,*** T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Almost 17,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products on every occasion. For more information about Dean Foods and its brands, visit deanfoods.com.
*2016 TruMoo Halloween Sweepstakes. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Starts on 8/11/16 at 12:00:01 p.m. PT and ends on 11/16/16 at 11:59:59 a.m. PT. Weekly drawings start 8/19/16. Open to legal residents of 50 U.S./D.C. (excl. CO), 18+. Void in CO & where prohibited. Free Code: Send SASE to TruMoo Halloween Sweepstakes, P.O. Box 536, Elmhurst, IL 60126. Requests must be postmarked by 10/31/16; rec’d by 11/7/16. For complete Official Rules, go online to www.trumoo.com. Sponsor: Dean Foods Company, 2711 North Haskell Avenue, Suite 3400, Dallas, TX, 75204.
**The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
***PET is a trademark of Eagle Family Foods Group LLC, used under license.
DreamWorks Trolls © 2016 DreamWorks Animation LLC. All rights reserved.