Category: Thoughts

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Mar 21, 2014

A Sincerely Cincinnati TV Shoot

Curiosity’s new TV spot for Cincinnati Bell started airing this past week. Titled “This Is Where We Live,” the spot gives viewers a glimpse into just a few of the different ways Cincinnati Bell gives back to the community. To achieve the desired authentic feel for this spot, we enlisted the help of real Cincinnati... Read More

Mar 20, 2014

HTML Wireframes

If you’ve been anywhere near the production of a website in the past decade you have probably heard the term wireframe thrown around. If you haven’t, wireframes are one of the first iterations of a webpage, and a great initial step in showing clients basic layout and content areas of said page. A prototype concept,... Read More

Mar 17, 2014

Tell the Truth

People think I’m a cynical person. They tell me I always look at the negative aspects of life and dwell on the inadequacies of the situation, the people around me, and myself. I don’t see it that way, but if enough people tell you something you have no choice but to wonder. I believe I... Read More

Mar 14, 2014

Why Curiosity Worked for the Fab Four

Sitting here today and looking back on what the Beatles accomplished in just six short years, it seems as though there would have been no possible way for them to fail. They had all the perfect elements that every successful team needs: brilliant people (especially the songwriting skills of John, Paul and George), amazing talent,... Read More

Mar 12, 2014

Curiosity Reading List: “A New Brand of Marketing”

I recently read a small, free, downloadable copy of A New Brand of Marketing by Scott Brinker. This publication is offered here from chiefmartec.com and talks about trends connecting marketing to technology, and the impact it has had on our industry. More importantly, it speaks to a fundamental shift in the way agencies must position... Read More

Feb 14, 2014

For The Love of Advertising: The V-Day Edition

Oh hello, I didn’t notice you there. I was just shaving my back hair getting ready for the big day. No, not Presidents Day…the sexier holiday that goes by the street name of V-Day. Are you looking to impress a special someone of something (see Her) this Valentine’s Day with your knowledge of advertising? Well,... Read More

Feb 10, 2014

Basement Explorations

I was recently going through some old files in a box in the back of my basement. There was manila file folder simply titled “poems.” Inside the folder were pages of poems and other narratives that I had written sometime between the ages of 15 and 25. I am now 30 years older, and it... Read More

Jan 22, 2014

Production Designer Heather Davis’s Curiosity Day

For my first Curiosity Day (a day spent doing something you’ve never done before), I decided to go ‘geocaching.’ It’s essentially treasure hunting for adults, and I was instantly hooked! I got my camera equipment ready and set out to find as many treasures as I could before it got too dark. I filmed the... Read More

Jan 20, 2014

Content Syndication: A case for why it works

As a weekend furniture craftsman, I can only produce a handful of finished furniture projects a year. As a result, I’m limited in what I can actually showcase as new posts for my site. So instead, I rely on the content associated with a broader range of my woodworking experiences. With a bit of planning,... Read More

Dec 18, 2013

The Making of Krampus—Everyone’s Favorite Holiday Goat Monster

When Krampus first called Curiosity, he was just your average European holiday goat monster that beat the daylights out of naughty children for a living. He needed a new image, a new message, clothes, dental work, rebirthing therapy—look, he needed a lot, OK? In the end, a few of us agreed to help him out... Read More

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