Category: Thoughts

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Nov 07, 2016

What would debt-free college mean for university marketers?

In June of this year, shortly after Bernie Sanders conceded the Democratic presidential nomination, Hillary Clinton released a revised plan blending Sanders’ plan with her own and proposing to make college debt-free for millions of Americans. The top two bullet points of the current plan include: 1) all students will have the option to graduate... Read More

Sep 21, 2016

Slouching Toward Singularity

It’s almost a cliché. We hold more computing power in the palm of our hands today than NASA used to land a man on the moon. It’s true. We all know it. But we get enamored by the comparison of power when we should be paying attention to location, that is, the palm of our... Read More

Sep 19, 2016

Move Over Don Draper, Here Comes Silicon Valley

HBO’s Silicon Valley might give a better picture of today’s ad world than Mad Men. The future of advertising will look nothing like Don Draper’s Mad Men. Rather, it will be closer to Richard Hendricks’ version of Silicon Valley (the HBO comedy series) as a technology-driven industry. This is how Curiosity VP of Technology, Jonathan... Read More

Sep 17, 2016

Rolling Out the Red Carpet: The 68th Emmy Awards and Fall TV Premieres

Happy New Year! I have always associated fall with the start of a new year, mainly due to getting new pencils and a shiny new trapper keeper on the first day of school. The TV season also starts the year in the fall, launching new programs, and after a summer of reruns and reality TV,... Read More

Sep 15, 2016

Turn! Turn! Turn! Unexpected Food Seasons

“Tell me what you eat, and I will tell you who you are.” —Jean Anthelme Brillat-Savarin It’s true that what we eat says a lot about who we are. However, what we eat changes from season to season. I know what you’re thinking: “Yeah I know, pumpkin spice lattes in the fall,” but I’m talking... Read More

Sep 07, 2016

$11.7 billion: A Look Behind the Curtain of the Political Advertising Season

With my pinky on my lower lip doing my best Dr. Evil impression: “11.7 billion dollars!” That’s the estimated media spend this political season for the presidential election. It equates to $46 per eligible voter. TV still has the largest share of political spending with $5.9 billion, but digital advertising will exceed $1.2 billion—up 700%... Read More

Aug 05, 2016

Making the Most of the Social Summer Games

I’m a millennial, and my generation wants things now. We expect to have what we want, when we want it and where we want it. This fact influences how millennials consume and engage with content. Whether it’s cat videos, news articles or Pokemon Go, we expect to always have entertainment options available at our fingertips.... Read More

Jul 14, 2016

Gotta Catch ’Em All: Why Is Everyone “Pokémon Go” Crazy?

Pokémon has been making a bit of a comeback with Pokémon Go, its newly released app. The Nintendo-owned franchise released the game on Wednesday, July 6, and it is completely taking America by storm. It has become so popular that on Monday, July 11, it became the number-one free app on iTunes. It already has more users... Read More

Feb 03, 2015

3 Content Strategy Questions to Ask Yourself

The concept of content strategy has really begun to pick up steam over the last few years. While the idea isn’t anything new, brands and agencies have a great deal more to choose from, resulting in more to consider when developing a content strategy for their business. Coming from someone on the agency side as... Read More

Jan 12, 2015

Pinterest: From Casual User to Loyal Advocate

I’m officially a fan of Pinterest. In 2014 it helped me successfully grow client business (woodworking and advertising) and aided me in securing a contract to publish my first article in Popular Woodworking Magazine in 2015. I’ve been integrating Pinterest into my toolkit far more than I have in the past to aid in visual... Read More