Category: Thoughts

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Sep 17, 2016

Rolling Out the Red Carpet: The 68th Emmy Awards and Fall TV Premieres

Happy New Year! I have always associated fall with the start of a new year, mainly due to getting new pencils and a shiny new trapper keeper on the first day of school. The TV season also starts the year in the fall, launching new programs, and after a summer of reruns and reality TV,... Read More

Sep 15, 2016

Turn! Turn! Turn! Unexpected Food Seasons

“Tell me what you eat, and I will tell you who you are.” —Jean Anthelme Brillat-Savarin It’s true that what we eat says a lot about who we are. However, what we eat changes from season to season. I know what you’re thinking: “Yeah I know, pumpkin spice lattes in the fall,” but I’m talking... Read More

Sep 07, 2016

$11.7 billion: A Look Behind the Curtain of the Political Advertising Season

With my pinky on my lower lip doing my best Dr. Evil impression: “11.7 billion dollars!” That’s the estimated media spend this political season for the presidential election. It equates to $46 per eligible voter. TV still has the largest share of political spending with $5.9 billion, but digital advertising will exceed $1.2 billion—up 700%... Read More

Aug 05, 2016

Making the Most of the Social Summer Games

I’m a millennial, and my generation wants things now. We expect to have what we want, when we want it and where we want it. This fact influences how millennials consume and engage with content. Whether it’s cat videos, news articles or Pokemon Go, we expect to always have entertainment options available at our fingertips.... Read More

Jul 14, 2016

Gotta Catch ’Em All: Why Is Everyone “Pokémon Go” Crazy?

Pokémon has been making a bit of a comeback with Pokémon Go, its newly released app. The Nintendo-owned franchise released the game on Wednesday, July 6, and it is completely taking America by storm. It has become so popular that on Monday, July 11, it became the number-one free app on iTunes. It already has more users... Read More

Feb 03, 2015

3 Content Strategy Questions to Ask Yourself

The concept of content strategy has really begun to pick up steam over the last few years. While the idea isn’t anything new, brands and agencies have a great deal more to choose from, resulting in more to consider when developing a content strategy for their business. Coming from someone on the agency side as... Read More

Jan 12, 2015

Pinterest: From Casual User to Loyal Advocate

I’m officially a fan of Pinterest. In 2014 it helped me successfully grow client business (woodworking and advertising) and aided me in securing a contract to publish my first article in Popular Woodworking Magazine in 2015. I’ve been integrating Pinterest into my toolkit far more than I have in the past to aid in visual... Read More

Sep 11, 2014

Jo Dee Messina Fan Engagement Info Graphic

Jo Dee Messina’s tireless efforts to launch her new album and engage her fans have been paying off in a lot of ways. It’s gotten to the point where it’s hard to keep track of it all. So Curiosity created an info graphic to make it a little easier. Take a look!... Read More

Aug 08, 2014

The Creative Build: Failure is Freedom

At some point in life you may have heard someone say, “You must conquer your fears.” Which is good advice. A life free from fear is the freedom to live your life. Pretty sure I saw that on a bumper sticker once. The point is though, on the fear scale, right below being eaten by... Read More

Jul 09, 2014

Streaming Through Space

By the time you read this, NASA’s Voyager 1 will be about 20 million kilometers away from Earth. On the probe is a gold record with the hopes that it will tell some other civilization that we’re decent folk and they should not come here and harvest us like farm animals. Here are the tracks:... Read More