Category: Thoughts

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Feb 07, 2017

Does digital media need housekeeping?

Position: Brands need to be asking their agencies the right questions about digital media measurement and have a right to transparency. Curiosity Advertising picks our media vendors similarly to how we pick our clients—by looking for partners with the same values that we embody. They should be trusting, honest and truly a partner in this... Read More

Jan 19, 2017

3 Tips on Integrating Mktg Tech into Your Campaign

Marketing technology is a vast and exciting area of opportunity to integrate additional tactics and experiences into your campaign. You can pepper in some 360-degree video, a virtual-reality world, some location-based gamification with AR, a few regionalized Snapchat lenses and a bit of some context-aware ads via beacons and BOOM! You will be the proud... Read More

Jan 19, 2017

120 Years of Social Media

“We live in a time when technology is more disruptive than ever before in history!” This is a favorite exclamation of many, but particularly those of us in the advertising industry. This comment is often followed by a declaration of how much we must change to “keep up.”  Yes, the tools consumers use to gather... Read More

Jan 19, 2017

Numbers: They’re Not Just for Nerds Anymore

The Urgent Need for Marketing Metrics Can I be honest? Numbers scare me. Well, at least they used to. I blame grade-school teachers who diligently tried to teach me algebra, but when asked, “Why do we do it this way?” would reply, “Cause, that’s just what we do.”  A thoroughly dissatisfying answer. However, over the... Read More

Nov 10, 2016

Time to Get Your Data In Order

Data! Tired of hearing about data and how it’s so important yet? I think we all get the point by now: data is important. Yet so many companies are still missing a huge opportunity by not using their data to answer important questions about their business. If this is you, don’t worry, you’re in a... Read More

Nov 10, 2016

4 Lessons Marketers Can Learn from Clinton vs. Trump

The election is over. Finally. Often I’ve heard it was the nastiest campaign in history. I assume this is more of a hyperbolic statement than a factual one. The Andrew Jackson/John Quincy Adams contest of 1828 has to take the prize since an Adams newspaper said this, “General Jackson’s mother was a common prostitute, brought... Read More

Nov 10, 2016

What Can Marketers Learn from Pokémon GO?

Okay, everyone is playing Pokémon Go. So, it’s no surprise we’ve seen so many headlines like “What’s Your Pokémon Go Strategy?” While Pokémon GO’s success is, no doubt, due to its unique blending of reality with the digital world, it can’t ignored that taps into key human dynamics, not unlike previous, highly-addictive games. Historically, we... Read More

Nov 07, 2016

What would debt-free college mean for university marketers?

In June of this year, shortly after Bernie Sanders conceded the Democratic presidential nomination, Hillary Clinton released a revised plan blending Sanders’ plan with her own and proposing to make college debt-free for millions of Americans. The top two bullet points of the current plan include: 1) all students will have the option to graduate... Read More

Sep 21, 2016

Slouching Toward Singularity

It’s almost a cliché. We hold more computing power in the palm of our hands today than NASA used to land a man on the moon. It’s true. We all know it. But we get enamored by the comparison of power when we should be paying attention to location, that is, the palm of our... Read More

Sep 19, 2016

Move Over Don Draper, Here Comes Silicon Valley

HBO’s Silicon Valley might give a better picture of today’s ad world than Mad Men. The future of advertising will look nothing like Don Draper’s Mad Men. Rather, it will be closer to Richard Hendricks’ version of Silicon Valley (the HBO comedy series) as a technology-driven industry. This is how Curiosity VP of Technology, Jonathan... Read More

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