Category: Thoughts

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Jan 18, 2018

Does Your Customer Journey Have a Fork in the Road?

The 1,000-mile journey to buy a laptop starts with a single step...or something like that. To understand where that first step can lead from a business perspective, you have one of two choices: 1) to look through the eyes of your customer at each... Read More

Jan 18, 2018

4 Ways to Tell If Your Campaign’s Concept Is a Flop (or Not)

Hey Whipple, Squeeze This is a classic advertising guidebook and has cemented author Luke Sullivan as a legend among creatives. We recently had the privilege of hosting Mr. Sullivan at our thought leadership conference series Dead Cats Society and... Read More

Jan 12, 2018

Challenging Brands to Become Storytellers: What Facebook's New News Feed Means for You

On January 11, Facebook announced significant changes to their News Feed, making updates to the way content is ranked so their users have more opportunities to engage with their friends. Historically, Facebook has used signals like how many people... Read More

Sep 20, 2017

Social Media: Stay Ahead to Stay Afloat, 6 Tips

There’s always something new in the world of social media. It can be challenging to make sense of the landscape, as subtle and major changes happen every day. Just recently, Facebook made huge adjustments that have changed the way we approach our advertising for our clients, removing the ability to edit the creative on organic... Read More

Sep 20, 2017

Small Wonders Stay Nimble

I recently had the opportunity to attend my first Ad Age Small Agency Conference. I wasn’t sure what to expect as I made my way to Nashville, but as I stepped onto the conference floor, I was instantly blown away by the level of talent and quality of work present. An intense feeling of pride... Read More

Jul 21, 2017

What Do Facebook’s Link Changes Mean for Your Brand?

The Situation Facebook recently announced changes in users’ ability to edit link previews in both organic and promoted posts in an effort to prevent fake news sources from spreading misinformation on the platform. Facebook began implementing the changes this week to organic posts specifically, and more changes are expected to roll out in the coming weeks... Read More

Jul 12, 2017

Boost Your Brand by Launching a Movement

Some things just never change. While the digital revolution has reshaped how we do almost everything, there are always those activities that are so important to us that they simply cannot be replaced. This was a lesson we learned back in the ’90s. Remember those days when every new technological development was breathlessly lauded with... Read More

Jul 11, 2017

Is Content Really King?

They say content is king. But is it really? Well, yes—but behind every king is an even greater queen. In this case, content’s queen is context. When used correctly, content placed with the right context can make your brand relatable, educate your consumer audience and elevate brand awareness in a way that connects to your services in... Read More

Apr 12, 2017

Can Robots Relate? What Persado Means for Copywriting

Hi There, Megan! Open to See Your Reward: 20% Off Only a year into the industry, I am faced with an age-old battle: Woman vs. Machine. Persado, the new copy generator, has come for my cute little entry-level job. Persado is a system that machine generates subject lines, digital ads, display ads, tweets and even... Read More

Feb 17, 2017

9 Questions to Ask Yourself Before Joining the Political Shouting Match

  There’s nothing new about companies influencing politics and vice versa. Corporate lobbying is thriving, a common practice in the U.S. since roughly the 1970s (though it’s been around much longer than that). But with the election and induction of President Trump, some of the biggest brands in the country—in some cases, the world—that previously worked behind... Read More