Category: Thoughts

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Jun 18, 2018

Tips for Using Conversational Trends to Drive Smarter Content Strategy

When we approach content strategy at Curiosity, we talk a lot about the three core pillars of content marketing: value, relevance, and consistency.... Read More

Jun 18, 2018

Humanizing Your Brand: 8 Pro Tips for Better Influencer Marketing Campaigns

There are several steps to take to implement an effective influencer campaign for your brand.... Read More

Apr 06, 2018

Is Your Brand Adrift in the Sea of Sameness?

There are some categories in advertising that consistently look the same. Change the logo, and your ad is virtually the same as another brand’s. Hospitals and health systems happen to be one of those categories. Just take a look at the advertisements... Read More

Mar 15, 2018

How Advertising Drives Business Results: An Attribution Primer

Despite the advancements in machine learning and predictive analytics, many marketers struggle to understand the value that each element of their marketing plan brings. In a 2017 AMA study of marketers about marketing ROI, only 25% felt their team... Read More

Feb 19, 2018

Attribution and the Customer Journey

We recently invited data science guru Julie Pahutski to share some of her top techniques on advertising measurement during our latest Lunch and Learn. Needless to say, we were completely hooked on her results-oriented thinking. In this clip, Julie... Read More

Feb 08, 2018

Earn a Gold Medal in Social Engagement During the Winter Games

It’s no secret that social media has changed the way audiences experience events. It’s almost unheard of for any large-scale event to take place without a hashtag, dedicated social media accounts and an encouragement for attendees to share their... Read More

Jan 18, 2018

Does Your Customer Journey Have a Fork in the Road?

The 1,000-mile journey to buy a laptop starts with a single step...or something like that. To understand where that first step can lead from a business perspective, you have one of two choices: 1) to look through the eyes of your customer at each... Read More

Jan 18, 2018

4 Ways to Tell If Your Campaign’s Concept Is a Flop (or Not)

Hey Whipple, Squeeze This is a classic advertising guidebook and has cemented author Luke Sullivan as a legend among creatives. We recently had the privilege of hosting Mr. Sullivan at our thought leadership conference series Dead Cats Society and... Read More

Jan 12, 2018

Challenging Brands to Become Storytellers: What Facebook's New News Feed Means for You

On January 11, Facebook announced significant changes to their News Feed, making updates to the way content is ranked so their users have more opportunities to engage with their friends. Historically, Facebook has used signals like how many people... Read More

Sep 20, 2017

Social Media: Stay Ahead to Stay Afloat, 6 Tips

There’s always something new in the world of social media. It can be challenging to make sense of the landscape, as subtle and major changes happen every day. Just recently, Facebook made huge adjustments that have changed the way we approach our advertising for our clients, removing the ability to edit the creative on organic... Read More

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