Category: Thoughts

Show all entries

Feb 19, 2018

Attribution and the Customer Journey

We recently invited data science guru Julie Pahutski to share some of her top techniques on advertising measurement during our latest Lunch and Learn. Needless to say, we were completely hooked on her results-oriented ... Read More

Feb 08, 2018

Earn a Gold Medal in Social Engagement During the Winter Games

It’s no secret that social media has changed the way audiences experience events. It’s almost unheard of for any large-scale event to take place without a hashtag, dedicated social media accounts and an encouragement for attendees to share their... Read More

Jan 18, 2018

Does Your Customer Journey Have a Fork in the Road?

The 1,000-mile journey to buy a laptop starts with a single step...or something like that. To understand where that first step can lead from a business perspective, you have one of two choices: 1) to look through the eyes of your customer at each... Read More

Jan 18, 2018

4 Ways to Tell If Your Campaign’s Concept Is a Flop (or Not)

Hey Whipple, Squeeze This is a classic advertising guidebook and has cemented author Luke Sullivan as a legend among creatives. We recently had the privilege of hosting Mr. Sullivan at our thought leadership conference series Dead Cats Society and... Read More

Jan 12, 2018

Challenging Brands to Become Storytellers: What Facebook's New News Feed Means for You

On January 11, Facebook announced significant changes to their News Feed, making updates to the way content is ranked so their users have more opportunities to engage with their friends. Historically, Facebook has used signals like how many... Read More

Sep 20, 2017

Social Media: Stay Ahead to Stay Afloat, 6 Tips

There’s always something new in the world of social media. It can be challenging to make sense of the landscape, as subtle and major changes happen every day. Just recently, Facebook made huge adjustments that have changed the way we approach our advertising for our clients, removing the ability to edit the creative on organic... Read More

Sep 20, 2017

Small Wonders Stay Nimble

I recently had the opportunity to attend my first Ad Age Small Agency Conference. I wasn’t sure what to expect as I made my way to Nashville, but as I stepped onto the conference floor, I was instantly blown away by the level of talent and quality of work present. An intense feeling of pride... Read More

Jul 21, 2017

What Do Facebook’s Link Changes Mean for Your Brand?

The Situation Facebook recently announced changes in users’ ability to edit link previews in both organic and promoted posts in an effort to prevent fake news sources from spreading misinformation on the platform. Facebook began implementing the changes this week to organic posts specifically, and more changes are expected to roll out in the coming weeks... Read More

Jul 12, 2017

Boost Your Brand by Launching a Movement

Some things just never change. While the digital revolution has reshaped how we do almost everything, there are always those activities that are so important to us that they simply cannot be replaced. This was a lesson we learned back in the ’90s. Remember those days when every new technological development was breathlessly lauded with... Read More

Jul 11, 2017

Is Content Really King?

They say content is king. But is it really? Well, yes—but behind every king is an even greater queen. In this case, content’s queen is context. When used correctly, content placed with the right context can make your brand relatable, educate your consumer audience and elevate brand awareness in a way that connects to your services in... Read More

Pages