Category: Thoughts

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Nov 08, 2018

3 Ways to Become the Leader That Predicts the Turn

The disruption that lurks behind your industry-leading company... Read More

Oct 12, 2018

5 Key Learnings on Emerging Technology from Brandemonium

Brandemonium in Cincinnati had an amazing turnout as many of the biggest brands and agencies came together to talk about the continuous transformation of branding and how brands can become industry leaders.... Read More

Aug 30, 2018

5 Tips to Develop Your Own Customer Experience Strategy

Experience-first marketing, or CX strategy, is driving business success for brands the world’s biggest brands.... Read More

Aug 30, 2018

Curious Bits: 10 Trends in Food and Future Forecasting for 2018

Food will never stop continuing to reflect what those who consume it want, so it’s imperative to listen with an open mind and an empty stomach.... Read More

Jun 18, 2018

Tips for Using Conversational Trends to Drive Smarter Content Strategy

When we approach content strategy at Curiosity, we talk a lot about the three core pillars of content marketing: value, relevance, and consistency.... Read More

Jun 18, 2018

Humanizing Your Brand: 8 Pro Tips for Better Influencer Marketing Campaigns

There are several steps to take to implement an effective influencer campaign for your brand.... Read More

Apr 06, 2018

Is Your Brand Adrift in the Sea of Sameness?

There are some categories in advertising that consistently look the same. Change the logo, and your ad is virtually the same as another brand’s. Hospitals and health systems happen to be one of those categories. Just take a look at the... Read More

Mar 15, 2018

How Advertising Drives Business Results: An Attribution Primer

Despite the advancements in machine learning and predictive analytics, many marketers struggle to understand the value that each element of their marketing plan brings. In a 2017 AMA study of marketers about marketing ROI, only 25% felt their team... Read More

Feb 19, 2018

Attribution and the Customer Journey

We recently invited data science guru Julie Pahutski to share some of her top techniques on advertising measurement during our latest Lunch and Learn. Needless to say, we were completely hooked on her results-oriented thinking. In this clip, Julie... Read More

Feb 08, 2018

Earn a Gold Medal in Social Engagement During the Winter Games

It’s no secret that social media has changed the way audiences experience events. It’s almost unheard of for any large-scale event to take place without a hashtag, dedicated social media accounts and an encouragement for attendees to... Read More

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