Category: Thoughts

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Feb 03, 2020

The Power of Storytelling: Lessons from the Year’s Best Super Bowl Ads

Ahhh….Super Bowl. The hype. The food. The celebrations. The COMMERCIALS. It’s an Oscar-worthy moment for big brands and the creative geniuses leading the charge. For those of us who work in the advertising industry, the Super Bowl is an epic opportunity to inspire and be inspired by brands who are putting their best foot forward for the world to see.  In honor of this year’s big game, several members of the Curiosity team weighed in on some of our favorite moments. ... Read More

Jan 22, 2020

Why Content Remains King

By Susan Cramer, Senior Content Strategist

Humor us for a second: When's the last time you discovered a brand at the shelf? Now, when's the last time you discovered a brand on your social media feed?

Brands are now meeting us where we are—the platforms we look at every day. We’re constantly being fed hundreds of new content pieces—opening our eyes to brands we wouldn’t normally see on a shelf. But, this isn’t anything new. Experts have proclaimed, “content is king” for nearly  10 years. And here’s why.... Read More

Oct 01, 2019

Three Things Every CEO Needs to Know about Building a Curious Culture

Warning: much of what I'm about to tell you will be scary, because it is counterintuitive what is taught in business school or the ways most corporations operate.

It’s no secret that new ideas and innovative thinking starts with a dash of curiosity. There is also a lot of research that proves curious people solve problems better and faster. They’re more resilient. They also show more empathy, work better collaboratively, demonstrate continuous learning and deliver greater value for the companies they work for. Knowing all of this, I probably shouldn’t be surprised that the question I get asked the most as CEO of an advertising agency is, 

“How did you create a culture that consistently attracts the kind of people who have that ‘X’ factor?”

... Read More

Aug 29, 2019

Politics and Media: What Marketers Need to Know

You hear that? That’s the churning sound of the political season on the horizon. And no course correction will change the inevitable conclusion. We’re headed straight for it. The only way out is straight through, and a confident point of... Read More

Mar 08, 2019

How Brands Can (and Should) Keep the Mystery Alive on Social Media

By: Lauren Henninger, Senior Media Strategist & Emily Williams, Media Strategist TIme to Read: 4 minutes Who sings that song? What was the name of that actor in that one movie? When one of those questions pops in your head, and you have to... Read More

Feb 15, 2019

3 Ingredients Found in the Best Brand Storytelling

By Lauren Rader, Director of Strategy & Lindsey Hogan, Senior Strategist Time to Read: 4 minutes You know more about captivating, curiosity-provoking brand storytelling than you think. At least you do if you’ve ever seen Star Wars. Or... Read More

Jan 25, 2019

3 New Year’s Resolutions for Your Brand

By: Greg Livingston, COO & Chief Development Officer at Curiosity Advertising Time to Read: 5 min. It’s that time of the year. Yes, in hopes of a new year filled with personal improvement and successes, New Year’s resolutions are made... Read More

Nov 08, 2018

3 Ways to Become the Leader That Predicts the Turn

The disruption that lurks behind your industry-leading company... Read More

Oct 12, 2018

5 Key Learnings on Emerging Technology from Brandemonium

Brandemonium in Cincinnati had an amazing turnout as many of the biggest brands and agencies came together to talk about the continuous transformation of branding and how brands can become industry leaders.... Read More

Aug 30, 2018

5 Tips to Develop Your Own Customer Experience Strategy

Experience-first marketing, or CX strategy, is driving business success for brands the world’s biggest brands.... Read More