Category: Thoughts

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Nov 07, 2019

Be Magic...Not Kobe....Or Why the Account Manager is Your Go-To Guy

Be Magic (Not Kobe) or...Why the Account Manager is Your Go-To Guy By Tom McCoy, Vice-President, Client Service Don’t get me wrong. There’s a lot to be said for Kobe. He’s a rare breed of athlete. Confident and prolific,... Read More

Oct 01, 2019

Three Things Every CEO Needs to Know about Building a Curious Culture

Warning: much of what I'm about to tell you will be scary, because it is counterintuitive what is taught in business school or the ways most corporations operate.

It’s no secret that new ideas and innovative thinking starts with a dash of curiosity. There is also a lot of research that proves curious people solve problems better and faster. They’re more resilient. They also show more empathy, work better collaboratively, demonstrate continuous learning and deliver greater value for the companies they work for. Knowing all of this, I probably shouldn’t be surprised that the question I get asked the most as CEO of an advertising agency is, 

“How did you create a culture that consistently attracts the kind of people who have that ‘X’ factor?”

... Read More

Aug 29, 2019

Politics and Media: What Marketers Need to Know

You hear that? That’s the churning sound of the political season on the horizon. And no course correction will change the inevitable conclusion. We’re headed straight for it. The only way out is straight through, and a confident point of... Read More

Mar 08, 2019

How Brands Can (and Should) Keep the Mystery Alive on Social Media

By: Lauren Henninger, Senior Media Strategist & Emily Williams, Media Strategist TIme to Read: 4 minutes Who sings that song? What was the name of that actor in that one movie? When one of those questions pops in your head, and you have to... Read More

Feb 15, 2019

3 Ingredients Found in the Best Brand Storytelling

By Lauren Rader, Director of Strategy & Lindsey Hogan, Senior Strategist Time to Read: 4 minutes You know more about captivating, curiosity-provoking brand storytelling than you think. At least you do if you’ve ever seen Star Wars. Or... Read More

Jan 25, 2019

3 New Year’s Resolutions for Your Brand

By: Greg Livingston, COO & Chief Development Officer at Curiosity Advertising Time to Read: 5 min. It’s that time of the year. Yes, in hopes of a new year filled with personal improvement and successes, New Year’s resolutions are made... Read More

Nov 08, 2018

3 Ways to Become the Leader That Predicts the Turn

The disruption that lurks behind your industry-leading company... Read More

Oct 12, 2018

5 Key Learnings on Emerging Technology from Brandemonium

Brandemonium in Cincinnati had an amazing turnout as many of the biggest brands and agencies came together to talk about the continuous transformation of branding and how brands can become industry leaders.... Read More

Aug 30, 2018

5 Tips to Develop Your Own Customer Experience Strategy

Experience-first marketing, or CX strategy, is driving business success for brands the world’s biggest brands.... Read More

Aug 30, 2018

Curious Bits: 10 Trends in Food and Future Forecasting for 2018

Food will never stop continuing to reflect what those who consume it want, so it’s imperative to listen with an open mind and an empty stomach.... Read More