There are 4 key things that had better be on your radar to ensure a successful retail season.
1. Be prepared for that early shopper! 44% of consumers get their shopping done before November hits, according to the NRF. Make sure you are in the mix to offer gift solutions or a great shopping experience.
2. Know your consumer journey. Today that means that all channels blend together, so make your brand easy for consumers to shop from shelf to mobile device. Consumers aren’t looking at channels. They just want what they want, when they want it.
3. Consumers expect their experiences to be easy and fast. Use technology to make shipping a no-brainer. Compete with those that are doing it well or be willing to lose the sale. It’s the cost of being in the market today. Amazon is already on the path to no-click purchases via Alexa, which, as your personal assistant, finds your mother-in-law’s Christmas present.
4. Offer unique and personalized experiences that demonstrate that you know your consumer. Even when buying gifts, you need to know the trends and hot items. Make them available. Show people how to use your products though demonstrations on YouTube, in-store experiences, pop-up engagements and more.
Are you ready?