Curiosity had a lot going on this season! We shot, edited and launched a :60 spot for Cincinnati Bell, one of our most veteran clients. Scroll down for behind-the-scenes scoop on the creative and production process that went into the making-of.
Group Creative Director Ried Cartwright reviewed his picks for best and worst Big Game spots in the Cincinnati Business Courier. (Thumbs up, Ford! Not so much, Mr. Clean.)
And another Curiosity GCD, Joe Stryker, moderated this year’s AAF Panel to discuss the ads from Sunday evening—streamed live here and pictured above.
Behind-the-Scenes of Cincinnati Bell’s “My Hometown/Our Hometown”
There’s a saying—or maybe Tom Waits just said it—but it goes like this: “I never saw my hometown until I stayed away too long.”
We’d add to that saying, “I never saw my hometown until I stayed away too long, moved back and worked on Cincinnati Bell, one of the city’s bigger accounts, for 10 years.” In those 10 years, we’ve shot just about everywhere at least twice: Mariemont, Indian Hill, Clifton, Oakley, Over-the-Rhine, Fountain Square, Kentucky, bridges, 4th Street, Vine Street, Race Street—all the streets.
In our latest raison d’être we did all of the above again, but this time we had a local band to compose a song that really brings it home.
With the help of an outside vendor, Rebel Pilgrim, we added Over the Rhine to the formula. The husband-and-wife duo of Linford Detweiler and Karin Bergquist provided a jaw-dropping sonic backdrop to this beautiful city.
The idea actually came from SVP Christi Cornette of Cincinnati Bell. Her strategy has always been to involve the city in the commercials as much as possible. And that makes sense. Cincinnati Bell has been here 144 years—they are a legit part of this city’s growth and development.
We also included all (okay, some) of their 3200 employees. They are in the spot to demonstrate that no matter where you live or where you go, there is a Cincinnati Bell employee close by. They are your neighbors, they are sitting next to you in a restaurant, they’re at the movies—they are Cincinnati.
It’s a beautiful spot, and our hometown has never looked so good. Plus, having a 60-second spot during the Big Game that holds its own against national brands is pretty awesome.
Director Dave Morrison and Lightborne provided the stunning visuals, and Digital Groove made sure everything sounded perfect. It takes a village.