Mediapost released an article earlier this week and details the story behind a campaign Curiosity developed and executed for Mayfield Creamery, a 94-year old ice cream brand within the Dean Foods’ portfolio. The article highlights the recently launched broadcast TV spot, which stars the Scottie Mayfield, a third-generation member of the eponymous founding family.
As noted in the article, this is the most comprehensive advertising campaign for the Mayfield Creamery to date. It celebrates the story behind each ice cream flavor, the heritage of the Mayfield family as well as the southern roots of the brand.
To read the full article, click here.
And check out the spot below!