Curiosity’s Thanksgiving Video for Roto-Rooter Recognized in Ad Age

Dec 09, 2015

In a weekly recap of this year’s best Thanksgiving ads, marketing news magazine Ad Age featured Curiosity client Roto-Rooter’s social media video, a parody of Titanic played by pilgrim-shaped salt-and-pepper shakers drowning in a kitchen sink clogged with leftovers from the night before. Regarding the busiest day of the year for plumbers, Roto-Rooter shows consumers, particularly young homeowners, why Black Friday is actually called “Brown Friday” in the plumbing world—i.e., garbage disposals and heavy leftovers don’t mix. Keep an eye out for Roto-Rooter’s winter holiday season video in the coming weeks.


To read the full article and see the video, click here.