Curiosity’s new partnership with Nehemiah Manufacturing was featured in Ad Age’s weekly roundup, the Lowdown, this week. Click here to read the article.
And read on for more inside scoop on this new relationship:
Following a creative review for its entire brand portfolio, Nehemiah Manufacturing hired Curiosity as agency-of-record. Assignments for the agency include strategy creative concept development, digital design, CRM, social content management, promotion, media buying and planning and more. Campaign work is expected to launch spring 2017.
Nehemiah is a national consumer goods company that holds licenses for a number of P&G brands including Downy Wrinkle Releaser Plus, Febreeze In-Wash Odor Eliminator, and Dreft licensed products. It has a family of corporate brands as well, such as Kandoo, Boogie Wipes, & Saline Soothers. In addition to building its brand family, Nehemiah is committed to bringing manufacturing jobs back to the inner city of Cincinnati, an area surrounded by neighborhoods with high unemployment and limited entry-level opportunities, in an effort to stimulate community development and economic growth.
“We were looking for a partner that showed a passion for our corporate mission and they nailed that down with their pitch. We were impressed not only by their team’s creative capabilities, but their enthusiasm for our brands and the natural synergy of our teams stood out. We came away confident that Curiosity is the right partner to help move our brands and our company in the right direction,” said Nehemiah CEO Dan Meyer.
Matt Fischer, CEO of Curiosity Advertising, also commented on the new partnership, “We’re very proud to work with such a positive force in our community. Nehemiah proves that corporate growth and mission-driven values can work hand in hand. They’ve been on our radar for a long time because our core values align so well with theirs and we’re excited to partner with the Nehemiah team and their great brands. We look forward to helping this organization grow so Nehemiah can continue their legacy of offering the dignity of work and opportunity to members of our community who need it most.”
About Nehemiah Manufacturing
Nehemiah is a values-driven manufacturing company located in Cincinnati’s west side. Committed to restoring lives and building community, Nehemiah fills its manufacturing and shipping positions with Second Chance employees for whom finding work has been especially difficult. Nehemiah depends on a sense of purpose and an incomparable work-force to manufacture their products and to maintain a line of much-loved brands including: Downy Wrinkle Releaser, Boogie Wipes, Kandoo and Febreeze In-Wash Odor Eliminator.