Category: Curiosity 100s

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Dec 09, 2016

Curiosity 100: Tasty Byte

We were curious, so we asked 100 consumers how technology is changing where, what and how they eat.... Read More

Dec 09, 2016

Curiosity 100: Consumers’ Perception of Dads in Ads Today

Consumers definitely believe the portrayal of the Modern Dad in marketing communication has changed in the past few years, with mixed opinions on HOW it has changed. The way dads ARE portrayed and the way they WANT to be portrayed can differ. And, surprise, surprise, men and women don’t always agree!... Read More

Nov 14, 2016

Curiosity 100: What Does the Modern Dinner Table Look Like?

We were curious, so we decided to ask 100 people what their dinner table looks like in today’s fast moving environment.... Read More

Sep 30, 2016

Curiosity 100: Do Urban Consumers Feel Marketers and Retailers Meet Their Lifestyle Needs?

With more of the U.S. population living in urban areas than ever before, we were curious as to how satisfied consumers were with the performance of marketers and retailers in fulfilling their needs. We asked 100 consumers to tell us how they felt and they gave us some interesting feedback.... Read More

Aug 20, 2016

Curiosity100: How are You Spending Your Time and Money in Retirement?

We were curious, so we asked 100 “active retirees” how they were spending their time and money in retirement.... Read More

Jul 14, 2016

Curiosity 100: Brand Sponsorship of Outdoor Events

We were curious, how do consumers feel about corporate sponsorship of outdoor events? And how does it change consumers’ perception of those sponsoring brands? We asked 100 people and found some curious results!... Read More

Jun 20, 2016

Curiosity 100: How Do Celebrities Impact Purchasing Decisions?

We asked 100 people about the impact of celebrity endorsements on product purchase, the fit of current celebrity sponsorships, and potential endorsements.... Read More

May 19, 2016

Curiosity 100: Buying Behavior in Retirement Infographic

We were curious about how retirees’ lifestyles have changed in the past few years. So we asked 100 “active retirees” how they are spending their time and money in retirement? The conception of retirement as a time of leisure might be a little dated…... Read More

Apr 01, 2016

Curiosity 100: Think You Know Single Moms’ Spending Habits?

In this latest Curiosity 100 release, we asked 100 single moms to tell us about their spending habits, including saving, splurging, DIYing and what areas their kids influence.... Read More

Feb 20, 2016

Curiosity 100: It’s Not Easy Being Green

We were curious, so we asked 100 people to talk about their perception of products that take specific steps to be more sensitive to the impact they have on the environment. We also asked how increased costs due to environmental commitments affected their purchase decisions.... Read More

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