Category: Curiosity 100s

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Nov 16, 2017

Curiosity 100: The Power of Scent in Marketing

We asked consumers to share their thoughts on how scent affects their experience with brands, and their feedback can be summed up pretty simply—scent is powerful, but polarizing! Consumers either love or hate the smells around them. Our advice to brands: have a clear scent strategy because scents can evoke a memory, change a mood... Read More

Nov 10, 2017

Curiosity 100: Millennial Moms Talk About Kids

We were curious about how kids of millennials are using the Internet and technology these days. So we asked 100 moms to give us some insight and we got some pretty incredible feedback–like the fact that 54% of moms say their kids are better with technology than their parents by age 2. Check out the infographic... Read More

Oct 15, 2017

Curiosity 100: How Millennial Moms Research Brands

We were curious about what sources millennial moms trust most when they look for brand and product reviews. Not only did the top source surprise us, the level of engagement and passion about product reviews among this demographic surpassed all... Read More

Sep 02, 2017

How are millennial moms spending their time online?

We were curious about trends in millennial moms’ online engagement, so we asked 100 of them to give us some insight into their day-to-day activity. What they had to say was pretty surprising and we’ve captured the highlights in... Read More

Aug 02, 2017

Curiosity 100: Gen Z + Online

We were curious about how Gen Z (the generation following millennials) is interacting and using the digital space, so we asked 100 consumers ages 13-21 to tell us about it. We got some pretty interesting feedback and translated it into an info... Read More

May 19, 2017

Curiosity 100: How Much Do YOU Think Consumers Spend on Their Health Goals?

We were curious, so we asked 100 consumers to tell us about their healthy lifestyle goals for the year. The survey reveals significant brand opportunities in healthy living!... Read More

Mar 21, 2017

Curiosity 100: Rewards Programs

We were curious about how consumers are using rewards programs these days. So we asked 100 people to tell us about their experience with the programs they use most and they gave us some very curious answers! [[{"fid":"107","view_mode":... Read More

Feb 17, 2017

Curiosity 100: New Year’s Resolutions

We were curious about the impact of New Year’s Resolutions on consumers’ behavior, so we asked 100 consumers to tell us how their resolutions affect their daily lives. Do you think they have a big impact? Check out this post to find out more!... Read More

Dec 09, 2016

Curiosity 100: Tasty Byte

We were curious, so we asked 100 consumers how technology is changing where, what and how they eat.... Read More

Dec 09, 2016

Curiosity 100: Consumers’ Perception of Dads in Ads Today

Consumers definitely believe the portrayal of the Modern Dad in marketing communication has changed in the past few years, with mixed opinions on HOW it has changed. The way dads ARE portrayed and the way they WANT to be portrayed can differ. And, surprise, surprise, men and women don’t always agree!... Read More