Curiosity 100: Spring Changes Consumers’ Perceptions of Scent

Mar 20, 2018

In our last Curiosity 100, we asked 100 consumers to share their thoughts on how scent affects their experience with brands, and they had a lot to say. Since then, our team learned something about this topic that really intrigued us: Scent changes with temperature. A lot. And that made us curious. Do we as consumers notice? If so, does it affect the way we feel?

For this Curiosity 100, we asked respondents to think about what they notice most about scent when spring sets in and temperatures rise. We hope you’ll find it helpful (and fun)! Happy spring!