Cincinnati Enquirer Announces Curiosity and Gorilla Glue’s New Partnership

Feb 14, 2014




February 13, 2013

Gorilla Glue and O’Keeffe’s Company Taps Curiosity Advertising for Digital and Social Creative

Initial Projects Include New Website Creative, Programming and Digital Campaign Integration

CINCINNATI, OH—Gorilla Glue and O’Keeffe’s has hired Curiosity Advertising as its digital agency of record to execute its website redesign, digital/social strategy and content development. The new partnership will allow Gorilla Glue and O’Keeffe’s to strengthen its digital presence and build its brands’ global presence online as a part of its growing marketing efforts. The new, responsive websites and user-generated content will be a critical component of the digital strategy.

“We were very impressed with Curiosity’s experience in the digital space across a variety of consumer product brands,” said Matt Kemme, VP of Marketing and Innovation. “We are excited to have Curiosity as a partner to help Gorilla engage and educate consumers online.”

Matt Fischer, President and Chief Creative Officer of Curiosity Advertising, noted, “We are thrilled to be partnering with two of America’s most innovative brands. Helping Gorilla Glue and O’Keeffe’s extend the passion of its audiences into the digital world is an exciting opportunity and challenge for Curiosity.”

The new websites are scheduled to launch in the first half of 2014.

About Curiosity Advertising

Curiosity Advertising, based in Cincinnati, Ohio, is a strategic 360o national advertising agency. As one of the fastest-growing agencies in the Midwest, Curiosity’s creative storytelling philosophy helps brands connect with consumers across traditional, interactive, social and direct channels. More information about the agency is available at

About The Gorilla Glue Company

Headquartered in Cincinnati, Ohio, The Gorilla Glue Company is a leading manufacturer of adhesive solutions for DIY-ers, woodworkers and professionals. The company revamped the retail adhesive landscape with its 1999 introduction of the wildly popular Gorilla Glue, a unique, all-purpose adhesive with an amazing ability to bond almost any material including wood, ceramic, stone, metal and more.

On a mission to make products that deliver impressive results, the company has since expanded its offerings to include Gorilla Tape®, Gorilla® Super Glue Impact-Tough® Formula, Gorilla® Wood Glue, and Gorilla® Epoxy—further solidifying the brand’s reputation as the go-to product line For the Toughest Jobs on Planet Earth®.

Gorilla products have earned recognition for performance and innovation from multiple media outlets, including Popular Science magazine’s Best of What’s New awards and the Popular Mechanics Editor’s Choice Awards. The products also bear the Good Housekeeping Seal.

Gorilla brand products are proudly made in the USA.

For more information, visit or call 1-800-966-3458.

About The O’Keeffe’s Company

O’Keeffe’s Working Hands was formulated more than 15 years ago in pharmacist, Tara O’Keeffe’s, kitchen. She desperately wanted to help her father, a rancher, who suffered from dry, cracked hands. After testing more than 40 different formulas of creams, she created a perfect solution that helped her dad find relief when nothing else worked. This cream is now marketed as O’Keeffe’s Working Hands. It began selling in Hardware Stores and Home Centers across the USA, but quickly spread to more mass, mainstream markets. A few years later, O’Keeffe’s for Healthy Feet was released, specially formulated to penetrate the tough, thick skin of feet.

O’Keeffe’s products offer Guaranteed Relief for Dry Hands & Feet that Crack & Split. O’Keeffe’s Working Hands and Healthy Feet are created through a unique formulation process unlike most other products on the market. Their absolutely odorless, non-greasy formulas draw moisture into the skin and keep it there. O’Keeffe’s relieves painfully, dry cracked skin when nothing else works. O’Keeffe’s brand products are proudly made in the USA.

For more information on O’Keeffe’s products, visit, or call (800)275-2718.