We recently invited data science guru Julie Pahutski to share some of her top techniques on advertising measurement during our latest Lunch and Learn. Needless to say, we were completely hooked on her results-oriented thinking. In this clip, Julie explains attribution and how critical it is for mapping out a customer journey.
Hungry for more tips from Julie? We've asked her to write an article outlining her presentation so we can share with our readers. Stay tuned!