If you’re reading this, I can only assume that you’re the type of person who is more interested in the ads than the Super Bowl. This post is for you if watching the full ads on YouTube before your video is not satisfying your thirst to get more advertising in your life.
Below is a list of my favorite advertising resources for all things media, branding, marketing and (of course) advertising:
Adland gives readers the best of both worlds, with editorials about current ads as well as an archive of historical ads and campaigns. The site launched in 1996 and the founder, Åsk Wäppling, stated their mission as: “We preserve, we publish, we deliver, we review and sometimes harass all advertising there is.” Over the years, they have stayed true to that mission. Adland is revered for being some of the best advertising commentary available online.
AdFreak is AdWeek’s blog, which showcases the best and worst of advertising, media, marketing and design. Follow this blog if you want equally funny and informational editorials about the latest, greatest, quirkiest and freakiest ads. In typical AdWeek form, AdFreak shares incredible commentary and industry reactions, and uses sassy headlines to share the current advertising trends of today.
- Seth Godin
This blog is one of the most popular in the world—if you don’t believe me, just type “Seth” into any search engine. His blog is almost guaranteed to be in the top two results. Seth is a renowned author and speaker, and he was recently inducted into the Direct Marketing Hall of Fame. His blog centers on marketing trends, digital innovations, entrepreneurship, publishing and branding. In a few hundred words, Seth packs his posts with information, wit and smart insights.
- More About Advertising
While filled with interesting insights about the industry, the best part about More About Advertising is their point of view. This blog has no shortage of opinions and treats their advertising news like confirmed gossip. They’ll tell you who’s doing the best work, what lies behind the press releases and how these things impact the wider world of business and consumers. They want to give their readers behind-the-scenes access to the advertising industry, and they report on marketing and media that make a difference.
- Joe La Pompe
Joe’s objective is about as straightforward as it gets: Expose advertising copycats. His blog shows original ads on the left and copies on the right. Broken into categories like Design & Digital, Direct Marketing, Guerrilla & Ambient, Print & Outdoor, Special Pages and TV & Viral, this blog points out the fakers and sheds light on the most creative work in advertising.
AdWeek is a weekly publication that covers creativity, client–agency relationships, global advertising, accounts in review and new campaigns. AdWeek has been around since 1978, and has covered some of the biggest trends and movements in the industry since then. Its printed magazine is supported by blogs that are focused on Television, Technology and Advertising & Branding, along with the previously mentioned AdFreak. AdWeek is known for its editorials on the industry and agencies, and the work they feature is always paired with a witty headline.
- Advertising Age
Advertising Age is the largest advertising trade publication out there. The magazine delivers news, analysis and data on marketing and media. Similarly to AdWeek, Ad Age has email newsletters including Ad Age Digital, Ad Age’s Mediaworks and Madison & Vine (entertainment-focused). They also have a podcast called Why It Matters, and operate a separate website called Creativity, which is centered on the creative process and the best of advertising. Advertising Age has been the longest standing advertising news source and provides incredibly useful, timely industry insights.
- Fast Company
While not technically about advertising, Fast Company delivers innovative stories on business media with a focus on innovation in technology, economics, leadership and design. It is written by and for business leaders, and challenges its readers to expand their point of view, while keeping them informed of the capabilities of business and technology, often applied to branding, digital marketing and media.
I recommend checking these resources out, to remain inspired and to stay on top of the latest trends. Keep these resources on your radar by following them on Twitter, Facebook and Instagram, or sign up for their email updates so you’re always in the know.
—Callie McIntyre, Curiosity Intern