Feb 03, 2020

The Power of Storytelling: Lessons from the Year’s Best Super Bowl Ads

Ahhh….Super Bowl. The hype. The food. The celebrations. The COMMERCIALS. It’s an Oscar-worthy moment for big brands and the creative geniuses leading the charge. For those of us who work in the advertising industry, the Super Bowl is an epic opportunity to inspire and be inspired by brands who are putting their best foot forward for the world to see.  In honor of this year’s big game, several members of the Curiosity team weighed in on some of our favorite moments. ... Read More

Jan 22, 2020

Why Content Remains King

By Susan Cramer, Senior Content Strategist

Humor us for a second: When's the last time you discovered a brand at the shelf? Now, when's the last time you discovered a brand on your social media feed?

Brands are now meeting us where we are—the platforms we look at every day. We’re constantly being fed hundreds of new content pieces—opening our eyes to brands we wouldn’t normally see on a shelf. But, this isn’t anything new. Experts have proclaimed, “content is king” for nearly  10 years. And here’s why.... Read More

Dec 13, 2019

Curiosity Trusts Their Kids to Spread Holiday Joy

A pickle sweater, friendship bracelets, a “booger maker,” and toilet paper. These are just a few of the client gifts suggested by the children of Curiosity. The company responsible for relaunching Borden’s Elsie the Cow and... Read More

Dec 12, 2019

CURIOSITY WELCOMES CREATIVE POWERHOUSE KATIE GERDES

Curiosity is proud to announce the latest addition to their growing team. Creative Director Katie Gerdes is joining the agency by way of VMLY&R Chicago and McCann New York. Gerdes’ hire comes at a time when the agency is experiencing significant 2019 growth. ... Read More

Oct 01, 2019

Three Things Every CEO Needs to Know about Building a Curious Culture

Warning: much of what I'm about to tell you will be scary, because it is counterintuitive what is taught in business school or the ways most corporations operate.

It’s no secret that new ideas and innovative thinking starts with a dash of curiosity. There is also a lot of research that proves curious people solve problems better and faster. They’re more resilient. They also show more empathy, work better collaboratively, demonstrate continuous learning and deliver greater value for the companies they work for. Knowing all of this, I probably shouldn’t be surprised that the question I get asked the most as CEO of an advertising agency is, 

“How did you create a culture that consistently attracts the kind of people who have that ‘X’ factor?”

... Read More

Sep 25, 2019

Curiosity Hires Ashley Neel As Vice-President, Activation

CINCINNATI – September 25, 2019 — Cincinnati-based Curiosity adds to its leadership team with the hire of Ashley Neel as Vice-President, Activation. Neel will be responsible for integrating the creative, strategy and media buying teams to deliver seamless execution for Curiosity’s clients.
... Read More

Sep 24, 2019

The Drum: Borden Dairy: Glass Half Full by Curiosity

This is the first of many pieces of creative that will launch nationwide for Borden, in an effort to bring joy and optimism to families. Curiosity worked with Borden to reinvent brand icon Elsie with a new, updated look. ... Learn more

Sep 20, 2019

MediaPost: Borden's Campaign For Kid Builder Milk Pushes Positivity

Borden launches a protein-infused, 2% milk titled Kid Builder that's designed to encourage growth. The supporting campaign, designed with Curiosity, expands Borden's 2019 repositioning of embracing optimism by featuring happy families enjoying their... Learn more

Aug 29, 2019

Politics and Media: What Marketers Need to Know

You hear that? That’s the churning sound of the political season on the horizon. And no course correction will change the inevitable conclusion. We’re headed straight for it. The only way out is straight through, and a confident point of... Read More

Jul 24, 2019

Tony Sarsam Discusses Borden Dairy Refresh

The dairy provider's CEO offers Deli Market News an exclusive interview, addressing rebranding, new products, and more ... Read More

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