Warning: much of what I'm about to tell you will be scary, because it is counterintuitive what is taught in business school or the ways most corporations operate.
It’s no secret that new ideas and innovative thinking starts with a dash of curiosity. There is also a lot of research that proves curious people solve problems better and faster. They’re more resilient. They also show more empathy, work better collaboratively, demonstrate continuous learning and deliver greater value for the companies they work for. Knowing all of this, I probably shouldn’t be surprised that the question I get asked the most as CEO of an advertising agency is,
“How did you create a culture that consistently attracts the kind of people who have that ‘X’ factor?”
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