I was recently asked by our leadership team to present a lecture on “How to be a Curious Person”. This is one of several lectures in a series that employees and interns take part in here at Curiosity.
The notion of “being curious” is strongly encouraged here at Curiosity Advertising. And it’s not just because it’s in our name. It’s a belief that by being curious, in and out of work, you’ll learn, discover and force yourself to break out of your comfort zone in order to try something different – defying convention.
For me, being curious is all about experimentation with purpose. That purpose or goal may not be fully thought through before I begin to experiment, but that’s what gets me up in the morning. An opportunity to discover.
Back to the lecture and the point of this post.
I featured a series of experiments I’ve been conducting on my woodworking blog over the last year and a half as a way to illustrate how people can take that curiosity and turn it into something you can apply to your career. First I tapped into my own passions as a furniture maker and blogger. Then I created projects I was interested in that also had some appeal online. Next I created blog content, shared and participated in socializing that content both online and in person. Finally, I looked at analytical data to measure the results of my experimentation and adjusted my subsequent experiments accordingly.
The result of this: I use what I’ve learned in my personal experimentation and apply those learnings to recommendations I bring our clients here at Curiosity. Content editorial strategy, syndication and digital marketing tactics we employ are a result of embracing a culture of curiosity. It’s also a unique take on a case study that brings a level of personal credibility to the table. Clients’ seem to like that.
I’ll refrain from posting a slide presentation and simply leave you with a few of the key principles that can help give experimentation and curiosity some purpose:
- Your Brand Identity: Take stock in your passions and unique interests outside of work.
- Your Editorial Strategy: Then pick topics from those passions that can connect with other’s similar interests.
- Creative Strategy: Create, make, craft, write, draw, blog something…anything.
- Social Strategy: Share, socialize, connect virtually and physically with others.
- Experiment: try new things, take a different path, have an opinion and don’t be afraid to fail.