/ What we’re curious about.
Elizabeth Leugers

Curiosity 100: The Power of Scent in Marketing

We asked consumers to share their thoughts on how scent affects their experience with brands, and their feedback can be summed up pretty simply—scent is powerful, but polarizing! Consumers either love or hate the smells around them. Our advice to brands: have a clear scent strategy because scents can evoke a memory, change a mood and even keep a customer in your store longer.

Scent is frequently forgotten in the marketing toolbox. It’s a small but powerful detail that can significantly impact consumers’ experience with your brand in a deeply emotional way.

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