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Elizabeth Leugers

Congrats to DairyPure from Curiosity on the IRI Pacesetter Rising Star award!

DairyPure Rising Star Banner

Curiosity Advertising would like to congratulate Dean Foods’ new national white milk brand DairyPure on its recent recognition as a “Rising Star” by IRI, a leading provider of market information and predictive analysis. The Rising Star award celebrates the CPG industry’s latest and most powerful brand launches out of the roughly 12,000 new brands launched annually.

A recent press release published by Dean Foods quotes Larry Levin, IRI’s Executive Vice President, on the impact of the award: “IRI’s Rising Star analysis has a strong history of providing an early heads-up on the New Product Pacesetters of the year to come, [ . . . ] Of the thousands of food and beverage products launched that have already entered the market this year, only 10 of the most powerful market entries are selected for this prestigious honor. As an IRI 2016 Rising Star, DairyPure is among the highest-performing and hard-hitting launches of the current year and it is setting the tone for those that will follow.”

DairyPure, a branded roll-up of 31 regional and local dairies, was introduced to the market as a $2.5 billion brand in the spring of 2015. The launch was supported by a 360-degree advertising campaign developed and executed by Curiosity Advertising, Dean Foods’ agency of record.

DairyPure is available at grocery stores nationwide. We hope you’ll enjoy it as much as we do!

Check out the latest national DairyPure television spot:

To see more of the DairyPure campaign, click here.

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