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Curiosity

Spots, Reviews & Panels: Highlights from the Big Game!

Curiosity had a lot going on this season! We shot, edited and launched a :60 spot for Cincinnati Bell, one of our most veteran clients. Scroll down for behind-the-scenes scoop on the creative and production process that went into the making-of. Group Creative Director Ried Cartwright reviewed his picks for best and worst Big Game spots in the Cincinnati

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Jeff Jones

Review – Control Software

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Jonathan Richman

Move Over Don Draper, Here Comes Silicon Valley

HBO’s Silicon Valley might give a better picture of today’s ad world than Mad Men. The future of advertising will look nothing like Don Draper’s Mad Men. Rather, it will be closer to Richard Hendricks’ version of Silicon Valley (the HBO comedy series) as a technology-driven industry. This is how Curiosity VP of Technology, Jonathan

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Elizabeth Leugers

Curiosity wins National American Advertising Award

Curiosity took home a national American Advertising Award this year for a little unexpected piece of creative that we made to satisfy our own curiosity. The concept was simple. We found a box disguised as a book, placed two bourbon glasses inside and titled it, “The Secret to Advertising.” Then we covered it in intricate gold engraving reminiscent

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Elizabeth Leugers

8 Things to Know About Art Director Leigha Schneider

1. You’ve spent an extended period of time in New York, Baltimore and San Diego. Why were you in these places? Tell us one good story from your favorite among them. As part of my design program at UC, I spent every spring and fall quarter working full time for various design firms in co-op

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Elizabeth Leugers

A Sneak Peak at Curiosity’s Photo Shoot!

  Here are a few shots from Curiosity’s annual agency photo shoot! Every year, we put together a themed portrait of the entire Curiosity team. In the past, we’ve put together a rocket launch, a Mad Men-themed after-party, a world traveler expo, a curious alter-ego compilation and more. Can you guess what this year’s theme will be? Stay tuned for

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Elizabeth Leugers

Agency Partner Presents How to Launch a $2.5 Billion Brand

Agency partner and COO Greg Livingston presented a case study on Curiosity client Dean Foods’ innovative marketing strategy at the 8th Annual NLS Food Marketing Summit, a conference which brings together top marketing executives from some of the world’s leading food manufacturers. In his session, Greg told the story of how Dean Foods’ launch of

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Elizabeth Leugers

Great Night for Curiosity’s Open House!

Last night (April 14), we celebrated our new space with 200 clients and other agency friends. The party featured three Cincinnati artists “painting” chalk walls throughout the night, which allowed guests and staff to see examples how the creative process unfolds in person. We asked each artist to create a design illustrating what curiosity meant to them personally. With distinct styles and backgrounds, they were

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Elizabeth Leugers

Spotlight: Account Executive Cat Watson

Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one.  I have always been an animal lover and was obsessed with hamsters. My brother and I both got our own when we were in elementary school. His was

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Elizabeth Leugers

Curiosity 100: Rewards Programs

We were curious about how consumers are using rewards programs these days. So we asked 100 people to tell us about their experience with the programs they use most and they gave us some very curious answers!

Elizabeth Leugers

Curiosity Wins ADDY Best in Show

Curiosity is thrilled to share its latest recognitions from the American Advertising Federation’s CincinnADDY Awards. The agency was awarded Best in Show out of over 300 entries from agencies across the region. The winning video, “Thanksgiving Drama,” was created for client Roto-Rooter Plumbing and Drain Service as part of a social media campaign developed to boost

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Elizabeth Leugers

Spotlight: Copywriter Michelle Sullivan

1) Tell us a memorable story from when you were a kid. I’ve only done one really terrible thing in my life. When I was eight, I stole a pumpkin. My friend—we’ll call her Julie—and I took it right off someone’s front porch. This wasn’t a crime of passion, either. It was calculated. We even

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Curiosity

Spotlight: Copywriter George Taliaferro

What was your first guitar? What attracted you to that instrument, specifically? When I was six, I nailed two pieces of wood together in (roughly) the shape of a guitar. I made “tuning” pegs out of nails and wrapped rubber bands around them. I used to run around the house strumming that thing like nobody’s

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Elizabeth Leugers

Curiosity CEO Matt Fischer Featured as Panelist in AAF’s Super Bowl Spot Review

“All great spots start with a human insight. If you lose sight of that, you will lose your way.” —Matt Fischer   On Wednesday, February 10, Curiosity CEO Matt Fischer was featured as a guest panelist during the AAF’s Super Bowl 50 spot review. While the hits and fails of the night were hotly contested,

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Curiosity

Spotlight: Account Executive Stacey Swift

1. How did karaoke competitions change the game for your music career? Well. Tequila induces karaoke. Sisters induce tequila. So, credit goes to my sister. She liquored me up and signed me up to sing one night. The owner approached me afterward and said, “Hey, we’re having a competition starting next week.” I told him

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Elizabeth Leugers

Curiosity’s Thanksgiving Video for Roto-Rooter Recognized in Ad Age

In a weekly recap of this year’s best Thanksgiving ads, marketing news magazine Ad Age featured Curiosity client Roto-Rooter’s social media video, a parody of Titanic played by pilgrim-shaped salt-and-pepper shakers drowning in a kitchen sink clogged with leftovers from the night before. Regarding the busiest day of the year for plumbers, Roto-Rooter shows consumers, particularly young

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Elizabeth Leugers

Business Courier Quotes Curiosity on Great Local Websites

Along with the release of the list of Top Web Design Firms, The Cincinnati Business Courier asked ranking agencies to select a local business’s website they admire and comment on it. We settled on Dewey’s Pizza. Why? See below: Visually, the site’s use of fonts and background textures connects nicely with the brand’s personality. The architecture is

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Elizabeth Leugers

Business Courier Article Highlights Curiosity’s Growth

The Business Courier released details on Curiosity’s new tax incentive deal with the city of Cincinnati, which will keep staff growth in the downtown area for the next 13 years rather than Los Angeles or Northern Kentucky, alternative locations the agency had considered. Under the tax deal’s terms, Curiosity committed to creating 28 new jobs within the next three years and will

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Elizabeth Leugers

Curiosity Advertising Adds National Client Roto-Rooter Plumbing & Drain Services to Roster

  Curiosity Advertising is pleased to announce its new agency relationship with Roto-Rooter Plumbing & Drain Services, the largest plumbing and drain service company in North America. Curiosity will serve as Roto-Rooter’s social media agency of record and will help the brand develop a strong and vibrant voice in the social media space. Campaign deliverables

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Elizabeth Leugers

Curiosity Makes the Inc. 5000 List

Curiosity has been recognized for its growth for the second time in 2015—first regionally through the Cincinnati Business Courier’s Fast 55 award, and now on a national level through Inc. magazine’s list of fastest-growing private companies in America. Curiosity is thrilled to be included on this list of innovative and forward-thinking organizations as it moves

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Elizabeth Leugers

How are millennial moms spending their time online?

We were curious about trends in millennial moms’ online engagement, so we asked 100 of them to give us some insight into their day-to-day activity. What they had to say was pretty surprising and we’ve captured the highlights in the infographic below:

Elizabeth Leugers

Curiosity COO Greg Livingston Wins Business Courier C-Suite Award

On Thursday, August 28th, Greg Livingston won the Cincinnati Business Courier’s C-Suite Award in the chief operating officer category at the Music Hall awards ceremony. The C-Suite Award program recognizes the region’s top executives whose leadership has directly impacted the growth of the Tri-State’s most successful companies. Thirty seven finalists were named in five categories, which included chief executive officer, chief financial

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Curiosity

Harnessing Creativity When You Really Don’t Want To

If you’re anything like me, then you’re creative! And probably good looking! But this gift of creativity probably means that you have trouble motivating yourself. Some days the most creative thing you do is think of ways to look busy, am I right? You’re probably asking yourself, “Why should I take advice from you? You’re

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Curiosity

Spotlight: Designer Alan Hopfensperger

1) Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. I have very strong memories of living in Dayton, Ohio between the ages of 3 and 5. I was born in Columbus, Ohio, and Dad moved the

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Curiosity

Basement Poetry Round Three

Old Man From the North whence he comes to slap your face, not caring who you are. Causing crimson cheeks with a stinging force, you cannot raise a hand. Just turn your back and let him by, his whisper shakes the trees. Nature not man can kill this foe, he rules today. Time An instant

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Curiosity

Biltmore Estate Wine Design Competition

My mom deserves all the credit on this one! She discovered the contest and begged me to enter it. Thinking it would be a waste of time due to past labels all being fine art style, I quickly dismissed the idea. However, after a week of her encouragement and the realization of an opportunity to

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Curiosity

3 Content Strategy Questions to Ask Yourself

The concept of content strategy has really begun to pick up steam over the last few years. While the idea isn’t anything new, brands and agencies have a great deal more to choose from, resulting in more to consider when developing a content strategy for their business. Coming from someone on the agency side as

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Curiosity

Pinterest: From Casual User to Loyal Advocate

I’m officially a fan of Pinterest. In 2014 it helped me successfully grow client business (woodworking and advertising) and aided me in securing a contract to publish my first article in Popular Woodworking Magazine in 2015. I’ve been integrating Pinterest into my toolkit far more than I have in the past to aid in visual

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Curiosity

Curiosity Abroad

This is admittedly a very long post that I’m certain violates Brownell’s Rule of Optimal Blog Post Lengths, but indulge me for once. I’m going somewhere with this one. It’s a few days after Christmas, the presents are unwrapped, the cookies eaten, and I’m enjoying a rare moment of peace on the couch by the

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Curiosity

Holiday Traditions and/or Obsessions

The holidays are always a busy time of year, and it feels like every year it gets worse. This year, I have been trying to remind myself to take a moment and embrace the season. This includes noticing Christmas lights, trying to bring a little “holiday cheer” to people, baking cookies, and most importantly–watching Christmas

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Curiosity

Jo Dee Messina Fan Engagement Info Graphic

Jo Dee Messina’s tireless efforts to launch her new album and engage her fans have been paying off in a lot of ways. It’s gotten to the point where it’s hard to keep track of it all. So Curiosity created an info graphic to make it a little easier. Take a look!

Curiosity

Jo Dee Messina Case Study

Initiative Branding, Kickstarter campaign Challenge Jo Dee Messina, multi-platinum, award-winning country singer/songwriter, broke away from her record label of 17 years in search of innovation. While grateful for the support of her previous record label, Jo Dee wanted to find a way to give herself more creative freedom in recording and at the same time

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Curiosity

Cincinnati Bell Fioptics Case Study

Background In 2008 Cincinnati Bell launched cutting-edge Fioptics service that included TV, Internet and home phone. As a result of the expensive build-out costs, they were only able to sell their services to select pockets of the greater Cincinnati/Northern Kentucky area. Challenge The challenge arose within their communication strategy. How could they reach out to

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Curiosity

Boy Scouts “Be Prepared” Campaign

Initiative Creative refreshment campaign Challenge The Dan Beard Council, Boy Scouts of America, serves youth in the Southwest Ohio and Northern Kentucky areas. With the 2013 Fall Recruitment season approaching, Curiosity was tasked with the challenge of developing a creative refreshment campaign to help boost Cub Scout enrollment. This involved creating a concept that spoke

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Curiosity

The Creative Build: The Fight for What’s Right.

At times in our lives, we all reflect on the age-old proposition of right vs. wrong, and I’ve discovered that in advertising this is especially easy to do. It usually goes something like this: “Is what I do for a living making the world a better place? Oh! Pizza’s here!” Now I don’t know about

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Curiosity

A Sincerely Cincinnati TV Shoot

Curiosity’s new TV spot for Cincinnati Bell started airing this past week. Titled “This Is Where We Live,” the spot gives viewers a glimpse into just a few of the different ways Cincinnati Bell gives back to the community. To achieve the desired authentic feel for this spot, we enlisted the help of real Cincinnati

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Curiosity

HTML Wireframes

If you’ve been anywhere near the production of a website in the past decade you have probably heard the term wireframe thrown around. If you haven’t, wireframes are one of the first iterations of a webpage, and a great initial step in showing clients basic layout and content areas of said page. A prototype concept,

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Curiosity

Tell the Truth

People think I’m a cynical person. They tell me I always look at the negative aspects of life and dwell on the inadequacies of the situation, the people around me, and myself. I don’t see it that way, but if enough people tell you something you have no choice but to wonder. I believe I

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Curiosity

The Making of Krampus—Everyone’s Favorite Holiday Goat Monster

When Krampus first called Curiosity, he was just your average European holiday goat monster that beat the daylights out of naughty children for a living. He needed a new image, a new message, clothes, dental work, rebirthing therapy—look, he needed a lot, OK? In the end, a few of us agreed to help him out

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