Blog

/ What we’re curious about.
Elizabeth Leugers

Curiosity Creative Director Guest Author for MNI

Our very own Creative Director Ried Cartwright was invited to write a guest blog post (below) for MNI, a group that allows agencies to place national, regional and local advertising to very targeted audiences. The post makes a compelling argument for the potential of digital media and points out that creatives often dismiss that opportunity. Plus he throws in some

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Can Robots Relate? What Persado Means for Copywriting

Hi There, Megan! Open to See Your Reward: 20% Off Only a year into the industry, I am faced with an age-old battle: Woman vs. Machine. Persado, the new copy generator, has come for my cute little entry-level job. Persado is a system that machine generates subject lines, digital ads, display ads, tweets and even

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Elizabeth Leugers

9 Questions to Ask Yourself Before Joining the Political Shouting Match

  There’s nothing new about companies influencing politics and vice versa. Corporate lobbying is thriving, a common practice in the U.S. since roughly the 1970s (though it’s been around much longer than that). But with the election and induction of President Trump, some of the biggest brands in the country—in some cases, the world—that previously worked behind

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Curiosity

Does digital media need housekeeping?

Position: Brands need to be asking their agencies the right questions about digital media measurement and have a right to transparency. Curiosity Advertising picks our media vendors similarly to how we pick our clients—by looking for partners with the same values that we embody. They should be trusting, honest and truly a partner in this

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Tom Studer

3 Tips on Integrating Mktg Tech into Your Campaign

Marketing technology is a vast and exciting area of opportunity to integrate additional tactics and experiences into your campaign. You can pepper in some 360-degree video, a virtual-reality world, some location-based gamification with AR, a few regionalized Snapchat lenses and a bit of some context-aware ads via beacons and BOOM! You will be the proud

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Jeff Jones

120 Years of Social Media

“We live in a time when technology is more disruptive than ever before in history!” This is a favorite exclamation of many, but particularly those of us in the advertising industry. This comment is often followed by a declaration of how much we must change to “keep up.”  Yes, the tools consumers use to gather

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Jeff Jones

Numbers: They’re Not Just for Nerds Anymore

The Urgent Need for Marketing Metrics Can I be honest? Numbers scare me. Well, at least they used to. I blame grade-school teachers who diligently tried to teach me algebra, but when asked, “Why do we do it this way?” would reply, “Cause, that’s just what we do.”  A thoroughly dissatisfying answer. However, over the

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Jonathan Richman

Time to Get Your Data In Order

Data! Tired of hearing about data and how it’s so important yet? I think we all get the point by now: data is important. Yet so many companies are still missing a huge opportunity by not using their data to answer important questions about their business. If this is you, don’t worry, you’re in a

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Jeff Jones

4 Lessons Marketers Can Learn from Clinton vs. Trump

The election is over. Finally. Often I’ve heard it was the nastiest campaign in history. I assume this is more of a hyperbolic statement than a factual one. The Andrew Jackson/John Quincy Adams contest of 1828 has to take the prize since an Adams newspaper said this, “General Jackson’s mother was a common prostitute, brought

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Jeff Jones

What Can Marketers Learn from Pokémon GO?

Okay, everyone is playing Pokémon Go. So, it’s no surprise we’ve seen so many headlines like “What’s Your Pokémon Go Strategy?” While Pokémon GO’s success is, no doubt, due to its unique blending of reality with the digital world, it can’t ignored that taps into key human dynamics, not unlike previous, highly-addictive games. Historically, we

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Elizabeth Leugers

What would debt-free college mean for university marketers?

In June of this year, shortly after Bernie Sanders conceded the Democratic presidential nomination, Hillary Clinton released a revised plan blending Sanders’ plan with her own and proposing to make college debt-free for millions of Americans. The top two bullet points of the current plan include: 1) all students will have the option to graduate

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Jeff Jones

Slouching Toward Singularity

It’s almost a cliché. We hold more computing power in the palm of our hands today than NASA used to land a man on the moon. It’s true. We all know it. But we get enamored by the comparison of power when we should be paying attention to location, that is, the palm of our

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Jonathan Richman

Move Over Don Draper, Here Comes Silicon Valley

HBO’s Silicon Valley might give a better picture of today’s ad world than Mad Men. The future of advertising will look nothing like Don Draper’s Mad Men. Rather, it will be closer to Richard Hendricks’ version of Silicon Valley (the HBO comedy series) as a technology-driven industry. This is how Curiosity VP of Technology, Jonathan

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Curiosity

Rolling Out the Red Carpet: The 68th Emmy Awards and Fall TV Premieres

Happy New Year! I have always associated fall with the start of a new year, mainly due to getting new pencils and a shiny new trapper keeper on the first day of school. The TV season also starts the year in the fall, launching new programs, and after a summer of reruns and reality TV,

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Jeff Jones

Turn! Turn! Turn! Unexpected Food Seasons

“Tell me what you eat, and I will tell you who you are.” —Jean Anthelme Brillat-Savarin It’s true that what we eat says a lot about who we are. However, what we eat changes from season to season. I know what you’re thinking: “Yeah I know, pumpkin spice lattes in the fall,” but I’m talking

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Curiosity

$11.7 billion: A Look Behind the Curtain of the Political Advertising Season

With my pinky on my lower lip doing my best Dr. Evil impression: “11.7 billion dollars!” That’s the estimated media spend this political season for the presidential election. It equates to $46 per eligible voter. TV still has the largest share of political spending with $5.9 billion, but digital advertising will exceed $1.2 billion—up 700%

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Curiosity

Making the Most of the Social Summer Games

I’m a millennial, and my generation wants things now. We expect to have what we want, when we want it and where we want it. This fact influences how millennials consume and engage with content. Whether it’s cat videos, news articles or Pokemon Go, we expect to always have entertainment options available at our fingertips.

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Curiosity

NewCo Cincinnati: Silicon Valley Meets Mad Men

Cincinnati is host to NewCo’s latest conference today. NewCo describes themselves as “a new kind of event experience: a mashup of an open studio tour and a business conference, with the vibe of a music festival.” As an attendee, you have access to sessions given by local innovative companies and organizations. You get to pick which

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Amy Hood

Gotta Catch ’Em All: Why Is Everyone “Pokémon Go” Crazy?

Pokémon has been making a bit of a comeback with Pokémon Go, its newly released app. The Nintendo-owned franchise released the game on Wednesday, July 6, and it is completely taking America by storm. It has become so popular that on Monday, July 11, it became the number-one free app on iTunes. It already has more users

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Curiosity

3 Content Strategy Questions to Ask Yourself

The concept of content strategy has really begun to pick up steam over the last few years. While the idea isn’t anything new, brands and agencies have a great deal more to choose from, resulting in more to consider when developing a content strategy for their business. Coming from someone on the agency side as

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Curiosity

Pinterest: From Casual User to Loyal Advocate

I’m officially a fan of Pinterest. In 2014 it helped me successfully grow client business (woodworking and advertising) and aided me in securing a contract to publish my first article in Popular Woodworking Magazine in 2015. I’ve been integrating Pinterest into my toolkit far more than I have in the past to aid in visual

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Curiosity

Jo Dee Messina Fan Engagement Info Graphic

Jo Dee Messina’s tireless efforts to launch her new album and engage her fans have been paying off in a lot of ways. It’s gotten to the point where it’s hard to keep track of it all. So Curiosity created an info graphic to make it a little easier. Take a look!

Curiosity

The Creative Build: Failure is Freedom

At some point in life you may have heard someone say, “You must conquer your fears.” Which is good advice. A life free from fear is the freedom to live your life. Pretty sure I saw that on a bumper sticker once. The point is though, on the fear scale, right below being eaten by

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Curiosity

Musings from A Mad Man

Musings from a Mad Man David Bell may be the closest thing we have to Roger Sterling today (or Bert Cooper as Andy Brownell has said), and for good reason (apart from the fact that he was around in those old Mad Men days). The man has quite a résumé. As the former CEO of

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Curiosity

The Value of Curiosity in Today’s Educational System

As an avid (and somewhat recent) fan of author Bill Bryson, I received a notification in my Facebook Feed the other day from his author page on an interview from The Telegraph. In it, he declares one of the biggest failures of modern education is a lack of excitement. In fact, he goes on to

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Curiosity

The Creative Build: The Fight for What’s Right.

At times in our lives, we all reflect on the age-old proposition of right vs. wrong, and I’ve discovered that in advertising this is especially easy to do. It usually goes something like this: “Is what I do for a living making the world a better place? Oh! Pizza’s here!” Now I don’t know about

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Curiosity

Don’t judge a book (or painting of a book) by its cover

A couple weeks ago I visited the Palmer Museum of Art at Penn State University. There was one very large piece of art hanging on the wall, titled Gray Alice, which I noticed but didn’t pay much attention to. From a distance it appeared to be just a large, boring, dark gray rectangle with some

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Curiosity

Easter Egg Hunting on the Internet

During Easter this weekend I participated in an Easter egg hunt (yes, I’m a grown adult) and it got me thinking about Easter eggs…not the kind you find on Easter, but the kind you find on the Internet. According to Wikipedia, the term “Easter egg” came from Atari. In 1979, game designer Warren Robinett hid

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Curiosity

A Message to the Graduates of 2014

The best four years of your life are about to end, and Mom and Dad want you to find a job…quickly. The good news is the economy is the strongest it’s been in years. The bad news is you’re still facing competition from recent grads of years past, who are underemployed and hungry to reach

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Curiosity

Wanted: Proofreader

We live in the great country of the US of A, where anyone can start a business and bring the masses a surplus of goods and services they never knew they needed before. It’s a beautiful thing, really. And in this great nation of America, we typically speak the English language—admittedly one of the most

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Curiosity

Marketing Buzzword Mad Libs

Every industry has them. Those things that seep into meeting conversations like termites in your home. There’s really no avoiding them and scientists still haven’t found a cure. They’re those too-many-syllable, ultra-ambiguous, professorial-sounding BUZZWORDS! Be honest—you’ve used buzzwords before. At some point when you attempted to articulate a difficult concept or idea you resorted to

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Curiosity

A Few Thoughts on Documenting Your Company History

I tend to be exposed to a good deal of relatively unimportant or insignificant content online. I’m as guilty as the next person in posting content 99.9999% of the universe could care less about. A muddy dog, pictures of wood shavings, a delicious meal. You get the point. Social media platforms are the giant spoons

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Curiosity

Curious Car Wash

I got my car washed this weekend. Geez, Angie, couldn’t you think of anything better to write about on this so-called “curious” blog? Everyone in Cincinnati got a car wash this weekend. Yeah, yeah, but stick with me here for a few minutes. You see, I got my car washed at the legendary Rainbow Car

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Curiosity

Copy & Paste

Hey everybody! Are you living life? Great! Are you doing it because some company told you to? Because there are a lot of them doing it. A whole lot. Here are just a few taglines inviting you to continue to exist: Live Life Unfiltered Live Life Active Live Life to the Plus Live Life Drive

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Curiosity

The Life of an OCD Account Supervisor

I cannot start my day without my package of 20 Staedtler triplus fineliner markers. (Which, by the way, I have graduated to from my original set of Sharpie markers, when a designer clued me in to the superior quality of these pens versus my lowly selection. But I digress…) Anyway, why are the markers so

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Curiosity

Awesomeness Is Awesome if You’re a Kid, Tween or Teen

The most recent issue of Adweek (http://www.adweek.com/news/television/meet-12-biggest-kids-stars-youtube-156180, March 10-16, 2014) provides a very nice “slice of life” with regard to what we call Channel 2. What is Channel 2? Well, it is the name we (Curiosity) have given to the new broadcast channel environment that is second nature to kids, tweens and teens. It is

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Curiosity

A Sincerely Cincinnati TV Shoot

Curiosity’s new TV spot for Cincinnati Bell started airing this past week. Titled “This Is Where We Live,” the spot gives viewers a glimpse into just a few of the different ways Cincinnati Bell gives back to the community. To achieve the desired authentic feel for this spot, we enlisted the help of real Cincinnati

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Curiosity

HTML Wireframes

If you’ve been anywhere near the production of a website in the past decade you have probably heard the term wireframe thrown around. If you haven’t, wireframes are one of the first iterations of a webpage, and a great initial step in showing clients basic layout and content areas of said page. A prototype concept,

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Curiosity

Curiosity Reading List: “A New Brand of Marketing”

I recently read a small, free, downloadable copy of A New Brand of Marketing by Scott Brinker. This publication is offered here from chiefmartec.com and talks about trends connecting marketing to technology, and the impact it has had on our industry. More importantly, it speaks to a fundamental shift in the way agencies must position

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Curiosity

For The Love of Advertising: The V-Day Edition

Oh hello, I didn’t notice you there. I was just shaving my back hair getting ready for the big day. No, not Presidents Day…the sexier holiday that goes by the street name of V-Day. Are you looking to impress a special someone of something (see Her) this Valentine’s Day with your knowledge of advertising? Well,

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Curiosity

Content Syndication: A case for why it works

As a weekend furniture craftsman, I can only produce a handful of finished furniture projects a year. As a result, I’m limited in what I can actually showcase as new posts for my site. So instead, I rely on the content associated with a broader range of my woodworking experiences. With a bit of planning,

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