There’s a saying—or maybe Tom Waits just said it—but it goes like this: “I never saw my hometown until I stayed away too long.” We’d add to that saying, “I never saw my hometown until I stayed away too long, moved back and worked on Cincinnati Bell, one of the city’s bigger accounts, for 10
Curiosity had a lot going on this season! We shot, edited and launched a :60 spot for Cincinnati Bell, one of our most veteran clients. Scroll down for behind-the-scenes scoop on the creative and production process that went into the making-of. Group Creative Director Ried Cartwright reviewed his picks for best and worst Big Game spots in the Cincinnati
Curiosity Brings Creative Life to Hair-Raising Fall Campaign Curiosity Advertising, TruMoo’s agency-of-record, gave the brand a “Trollicious” makeover this fall. From now through October 31, 2016, the bright and spunky characters from DreamWorks Animation’s new comedy adventure, Trolls, will be making an appearance on specially marked bottles of TruMoo Chocolate and limited-edition TruMoo Orange Scream—an
Inc. magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000. NEW YORK, August 19, 2016—Inc. magazine ranked Curiosity Advertising on its 35th annual Inc. 5000, one of the most prestigious rankings of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most
Cincinnati is host to NewCo’s latest conference today. NewCo describes themselves as “a new kind of event experience: a mashup of an open studio tour and a business conference, with the vibe of a music festival.” As an attendee, you have access to sessions given by local innovative companies and organizations. You get to pick which
In a Friday news round up, Adweek’s AgencySpy announced one of Curiosity’s latest staff appointments—Yvonne Starkey-Posey, Vice President of Media Services and the new head of media. Yvonne Starkey-Posey is charged with overseeing the development, management and supervision of Curiosity’s media department. Previously, Yvonne served as Director of Client Leadership at Empower MediaMarketing, where she developed and executed
We’re pleased to announce that Matt Fischer has been recognized by the Cincinnati Business Courier as a finalist in this year’s C-Suite Awards. The Courier describes the awards as, “a program that honors top executives in Greater Cincinnati whose skills and leadership have helped shape success for their companies.” Winners will be announced on Thursday, August 25th.
Curiosity took home a national American Advertising Award this year for a little unexpected piece of creative that we made to satisfy our own curiosity. The concept was simple. We found a box disguised as a book, placed two bourbon glasses inside and titled it, “The Secret to Advertising.” Then we covered it in intricate gold engraving reminiscent
Curiosity Advertising would like to congratulate Dean Foods’ new national white milk brand DairyPure on its recent recognition as a “Rising Star” by IRI, a leading provider of market information and predictive analysis. The Rising Star award celebrates the CPG industry’s latest and most powerful brand launches out of the roughly 12,000 new brands launched
Agency partner and COO Greg Livingston presented a case study on Curiosity client Dean Foods’ innovative marketing strategy at the 8th Annual NLS Food Marketing Summit, a conference which brings together top marketing executives from some of the world’s leading food manufacturers. In his session, Greg told the story of how Dean Foods’ launch of
Last night (April 14), we celebrated our new space with 200 clients and other agency friends. The party featured three Cincinnati artists “painting” chalk walls throughout the night, which allowed guests and staff to see examples how the creative process unfolds in person. We asked each artist to create a design illustrating what curiosity meant to them personally. With distinct styles and backgrounds, they were
Curiosity is thrilled to share its latest recognitions from the American Advertising Federation’s CincinnADDY Awards. The agency was awarded Best in Show out of over 300 entries from agencies across the region. The winning video, “Thanksgiving Drama,” was created for client Roto-Rooter Plumbing and Drain Service as part of a social media campaign developed to boost
“All great spots start with a human insight. If you lose sight of that, you will lose your way.” —Matt Fischer On Wednesday, February 10, Curiosity CEO Matt Fischer was featured as a guest panelist during the AAF’s Super Bowl 50 spot review. While the hits and fails of the night were hotly contested,
In a weekly recap of this year’s best Thanksgiving ads, marketing news magazine Ad Age featured Curiosity client Roto-Rooter’s social media video, a parody of Titanic played by pilgrim-shaped salt-and-pepper shakers drowning in a kitchen sink clogged with leftovers from the night before. Regarding the busiest day of the year for plumbers, Roto-Rooter shows consumers, particularly young
Along with the release of the list of Top Web Design Firms, The Cincinnati Business Courier asked ranking agencies to select a local business’s website they admire and comment on it. We settled on Dewey’s Pizza. Why? See below: Visually, the site’s use of fonts and background textures connects nicely with the brand’s personality. The architecture is
The Business Courier released details on Curiosity’s new tax incentive deal with the city of Cincinnati, which will keep staff growth in the downtown area for the next 13 years rather than Los Angeles or Northern Kentucky, alternative locations the agency had considered. Under the tax deal’s terms, Curiosity committed to creating 28 new jobs within the next three years and will
Curiosity Advertising is pleased to announce its new agency relationship with Roto-Rooter Plumbing & Drain Services, the largest plumbing and drain service company in North America. Curiosity will serve as Roto-Rooter’s social media agency of record and will help the brand develop a strong and vibrant voice in the social media space. Campaign deliverables
Curiosity has been recognized for its growth for the second time in 2015—first regionally through the Cincinnati Business Courier’s Fast 55 award, and now on a national level through Inc. magazine’s list of fastest-growing private companies in America. Curiosity is thrilled to be included on this list of innovative and forward-thinking organizations as it moves
On Thursday, August 28th, Greg Livingston won the Cincinnati Business Courier’s C-Suite Award in the chief operating officer category at the Music Hall awards ceremony. The C-Suite Award program recognizes the region’s top executives whose leadership has directly impacted the growth of the Tri-State’s most successful companies. Thirty seven finalists were named in five categories, which included chief executive officer, chief financial
The Business Courier released its annual list of top marketing and advertising firms with Curiosity ranking tenth in the Cincinnati region! Accompanying the list was an interview with Curiosity president Matt Fischer, which sheds some light on his background in the advertising industry as well as his approach to hiring at the agency. See below for details on the interview! Matt Fischer, president
Curiosity Advertising launched a full, 360-degree advertising campaign to support Dean Foods’ DairyPure brand introduction to the marketplace. DairyPure, the first national fresh white milk brand in the country, became a $2.5 billion brand overnight. This multibillion-dollar brand includes retail, school and institutional distribution.
The Cincinnati Business Courier announced Thursday, April 2 that Curiosity Advertising made the annual list of fastest-growing private companies in the Greater Cincinnati area. Curiosity is honored to be recognized by this great award program and congratulates all other finalists included in the roster! To see the list and learn more about the Fast 55
Every year the Business Courier asks Cincinnati’s top advertising executives to submit their picks for the Super Bowl’s best and worst TV spots. Partner and Chief Development Officer Greg Livingston’s reviews for Nissan’s “With Dad” and Nationwide’s “Make Safe Happen” were both featured. Click here to check out the reviews (see slides 5 and 6).
Congratulations, Cincinnati Bell! The Business Courier announced the launch of Bell’s new campaign for Gigalife, which will premiere February 1st during the 2015 Super Bowl. To read the article, click the following link: http://www.bizjournals.com/cincinnati/news/2015/01/26/get-an-exclusive-first-look-at-cincinnati-bell-s.html?utm_campaign=Feed%3A+bizj_cincinnati+%28Business+Courier+of+Cincinnati%29&utm_medium=feed&utm_source=feedburner
Portrait Curiosity Advertising The 3-year-old Cincinnati shop doesn’t shy away from traditional work, even as it expands its digital disciplines. Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their launch,
Cincinnati Business Talk highlights the positive side of Cincinnati area businesses. Interviewer Mike Roth talks to CEOs who have won awards, innovated with new products and services. In his interview, Matt shares his perspectives and insights on current issues in branding, advertising, marketing and websites. To listen to the interview, click the link below: http://www.blogtalkradio.com/cincy-business-talk/2014/10/24/cincinnati-business-talk-212-matt-fischer-ceo-of-curiosity-advertising
Some great publicity around a recent Kickstarter initiative we conducted for one of our clients, country music star Jo Dee Messina: http://www.bizjournals.com/cincinnati/blog/2013/09/giving-consumers-control-boosted-these.html
Aw shucks, guys…we won the 15th Annual Family and Private Business Award in the 0-15-year-old category. We’d like to thank our clients for giving us the opportunity to create the amazing work that made this possible. For more background on the award, click here: http://business.uc.edu/centers/goering/family-business-awards.html
FOR IMMEDIATE RELEASE Jo Dee Messina Taps Consumer Packaged Goods Agency Curiosity Advertising to Build Brand and “My Time. Our Music.” Campaign Jo Dee Messina Reaches Out to Curiosity to Promote Herself and Her Music CINCINNATI, OH, August 19, 2013— Jo Dee Messina, multi-platinum country singer/songwriter with nine #1 hits to her credit, left her
Cincinnati Insurance’s TV campaign got some great coverage in the Business Courier yesterday! The article announced the launch of Cincinnati Insurance’s first TV spot in company history. The spot is part of the “Actions Speak Louder in Person” campaign, which focuses on the strong relationship Cincinnati Insurance agents cultivate with their policy holders and will
When we heard the Boy Scouts of America was recognizing CIC for their service in the Cincinnati community, we thought it would be a great idea to call it out in a big way. So we placed a full page ad in the Business Courier. This is how it turned out!
FOR IMMEDIATE RELEASE February 13, 2013 http://news.cincinnati.com/article/20140212/BIZ/302120135/Gorilla-Glue-hires-Curiosity Gorilla Glue and O’Keeffe’s Company Taps Curiosity Advertising for Digital and Social Creative Initial Projects Include New Website Creative, Programming and Digital Campaign Integration CINCINNATI, OH—Gorilla Glue and O’Keeffe’s has hired Curiosity Advertising as its digital agency of record to execute its website redesign, digital/social strategy and content