Blog

/ What we’re curious about.
Amy Hood

Curiosity 100: Gen Z + Online

We were curious about how Gen Z (the generation following millennials) is interacting and using the digital space, so we asked 100 consumers ages 13-21 to tell us about it. We got some pretty interesting feedback and translated it into an info graphic. Check it out!

Elizabeth Leugers

Curiosity 100: Rewards Programs

We were curious about how consumers are using rewards programs these days. So we asked 100 people to tell us about their experience with the programs they use most and they gave us some very curious answers!

Elizabeth Leugers

Curiosity 100: Millennial Moms Talk About Kids

We were curious about how kids of millennials are using the Internet and technology these days. So we asked 100 moms to give us some insight and we got some pretty incredible feedback–like the fact that 54% of moms say their kids are better with technology than their parents by age 2. Check out the infographic

Read More →

Elizabeth Leugers

Curiosity 100: How Millennial Moms Research Brands

We were curious about what sources millennial moms trust most when they look for brand and product reviews. Not only did the top source surprise us, the level of engagement and passion about product reviews among this demographic surpassed all expectations. Check out the infographic below to see what millennial moms told us: =

Elizabeth Leugers

How are millennial moms spending their time online?

We were curious about trends in millennial moms’ online engagement, so we asked 100 of them to give us some insight into their day-to-day activity. What they had to say was pretty surprising and we’ve captured the highlights in the infographic below:

Curiosity

Curiosity 100: How Much Do YOU Think Consumers Spend on Their Health Goals?

We were curious, so we asked 100 consumers to tell us about their healthy lifestyle goals for the year. The survey reveals significant brand opportunities in healthy living!

Curiosity

Curiosity 100: New Year’s Resolutions

We were curious about the impact of New Year’s Resolutions on consumers’ behavior, so we asked 100 consumers to tell us how their resolutions affect their daily lives. Do you think they have a big impact? Check out this post to find out more!

Curiosity

Curiosity 100: Tasty Byte

We were curious, so we asked 100 consumers how technology is changing where, what and how they eat.

Curiosity

Curiosity 100: Consumers’ Perception of Dads in Ads Today

Consumers definitely believe the portrayal of the Modern Dad in marketing communication has changed in the past few years, with mixed opinions on HOW it has changed. The way dads ARE portrayed and the way they WANT to be portrayed can differ. And, surprise, surprise, men and women don’t always agree!

Curiosity

Curiosity 100: What Does the Modern Dinner Table Look Like?

We were curious, so we decided to ask 100 people what their dinner table looks like in today’s fast moving environment.

Curiosity

Curiosity 100: Do Urban Consumers Feel Marketers and Retailers Meet Their Lifestyle Needs?

With more of the U.S. population living in urban areas than ever before, we were curious as to how satisfied consumers were with the performance of marketers and retailers in fulfilling their needs. We asked 100 consumers to tell us how they felt and they gave us some interesting feedback.

Curiosity

Curiosity100: How are You Spending Your Time and Money in Retirement?

We were curious, so we asked 100 “active retirees” how they were spending their time and money in retirement.

Curiosity

Curiosity 100: Brand Sponsorship of Outdoor Events

We were curious, how do consumers feel about corporate sponsorship of outdoor events? And how does it change consumers’ perception of those sponsoring brands? We asked 100 people and found some curious results!

Curiosity

Curiosity 100: How Do Celebrities Impact Purchasing Decisions?

We asked 100 people about the impact of celebrity endorsements on product purchase, the fit of current celebrity sponsorships, and potential endorsements.

Curiosity

Curiosity 100: Buying Behavior in Retirement Infographic

We were curious about how retirees’ lifestyles have changed in the past few years. So we asked 100 “active retirees” how they are spending their time and money in retirement? The conception of retirement as a time of leisure might be a little dated…

Curiosity

Curiosity 100: Think You Know Single Moms’ Spending Habits?

In this latest Curiosity 100 release, we asked 100 single moms to tell us about their spending habits, including saving, splurging, DIYing and what areas their kids influence.

Curiosity

Curiosity 100: It’s Not Easy Being Green

We were curious, so we asked 100 people to talk about their perception of products that take specific steps to be more sensitive to the impact they have on the environment. We also asked how increased costs due to environmental commitments affected their purchase decisions.

Curiosity

Curiosity100: Who are the Decision Makers in the Family?

We were curious as to who plays the role of decision maker in famillies today. In order to quench our curiosity, we naturally decided to ask 100 family members a few questions about their decision making patterns.

Curiosity

Curiosity 100: Does the Word ‘Artisan’ Still Resonate with Consumers?

curiosity360.com curiosityinsightstream.com