We were curious about how Gen Z (the generation following millennials) is interacting and using the digital space, so we asked 100 consumers ages 13-21 to tell us about it. We got some pretty interesting feedback and translated it into an info graphic. Check it out!
We were curious about how consumers are using rewards programs these days. So we asked 100 people to tell us about their experience with the programs they use most and they gave us some very curious answers!
We were curious about how kids of millennials are using the Internet and technology these days. So we asked 100 moms to give us some insight and we got some pretty incredible feedback–like the fact that 54% of moms say their kids are better with technology than their parents by age 2. Check out the infographic
We were curious about what sources millennial moms trust most when they look for brand and product reviews. Not only did the top source surprise us, the level of engagement and passion about product reviews among this demographic surpassed all expectations. Check out the infographic below to see what millennial moms told us: =
We were curious about trends in millennial moms’ online engagement, so we asked 100 of them to give us some insight into their day-to-day activity. What they had to say was pretty surprising and we’ve captured the highlights in the infographic below:
We were curious, so we asked 100 consumers to tell us about their healthy lifestyle goals for the year. The survey reveals significant brand opportunities in healthy living!
We were curious about the impact of New Year’s Resolutions on consumers’ behavior, so we asked 100 consumers to tell us how their resolutions affect their daily lives. Do you think they have a big impact? Check out this post to find out more!
We were curious, so we asked 100 consumers how technology is changing where, what and how they eat.
Consumers definitely believe the portrayal of the Modern Dad in marketing communication has changed in the past few years, with mixed opinions on HOW it has changed. The way dads ARE portrayed and the way they WANT to be portrayed can differ. And, surprise, surprise, men and women don’t always agree!
We were curious, so we decided to ask 100 people what their dinner table looks like in today’s fast moving environment.
With more of the U.S. population living in urban areas than ever before, we were curious as to how satisfied consumers were with the performance of marketers and retailers in fulfilling their needs. We asked 100 consumers to tell us how they felt and they gave us some interesting feedback.
We were curious, so we asked 100 “active retirees” how they were spending their time and money in retirement.
We were curious, how do consumers feel about corporate sponsorship of outdoor events? And how does it change consumers’ perception of those sponsoring brands? We asked 100 people and found some curious results!
We asked 100 people about the impact of celebrity endorsements on product purchase, the fit of current celebrity sponsorships, and potential endorsements.
We were curious about how retirees’ lifestyles have changed in the past few years. So we asked 100 “active retirees” how they are spending their time and money in retirement? The conception of retirement as a time of leisure might be a little dated…
In this latest Curiosity 100 release, we asked 100 single moms to tell us about their spending habits, including saving, splurging, DIYing and what areas their kids influence.
We were curious, so we asked 100 people to talk about their perception of products that take specific steps to be more sensitive to the impact they have on the environment. We also asked how increased costs due to environmental commitments affected their purchase decisions.
We were curious as to who plays the role of decision maker in famillies today. In order to quench our curiosity, we naturally decided to ask 100 family members a few questions about their decision making patterns.