Blog

/ What we’re curious about.
Elizabeth Leugers

Penn Station Taps Curiosity as AOR

  FOR IMMEDIATE RELEASE                                                                              July 25, 2017   Penn Station East Coast Subs Hires Curiosity Advertising as Agency of Record   (CINCINNATI, OHIO)—Penn Station, a fast-casual restaurant chain specializing in hot and cold sandwiches, hired Curiosity Advertising as its new agency of record after a review of several national and regional agencies. The chain has

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Curiosity

What Do Facebook’s Link Changes Mean for Your Brand?

The Situation Facebook recently announced changes in users’ ability to edit link previews in both organic and promoted posts in an effort to prevent fake news sources from spreading misinformation on the platform. Facebook began implementing the changes this week to organic posts specifically, and more changes are expected to roll out in the coming weeks

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Elizabeth Leugers

9 Things to Know About Allie

We’re happy to have Allie in our account department this summer! 1) Tell us a memorable story of yourself when you were a kid. When I was in elementary school, I took a trip to Disney World with my extended family. While we were waiting to ride Thunder Mountain Railroad, my cousins and I started

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Allison Hoffman

There Are < 165 Days Until Christmas...Are You Ready?

There are 4 key things that had better be on your radar to ensure a successful retail season.  1. Be prepared for that early shopper! 44% of consumers get their shopping done before November hits, according to the NRF. Make sure you are in the mix to offer gift solutions or a great shopping experience. 2.

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Jeff Jones

Boost Your Brand by Launching a Movement

Some things just never change. While the digital revolution has reshaped how we do almost everything, there are always those activities that are so important to us that they simply cannot be replaced. This was a lesson we learned back in the ’90s. Remember those days when every new technological development was breathlessly lauded with

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Allison Hoffman

Is Content Really King?

They say content is king. But is it really? Well, yes—but behind every king is an even greater queen. In this case, content’s queen is context. When used correctly, content placed with the right context can make your brand relatable, educate your consumer audience and elevate brand awareness in a way that connects to your services in

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Elizabeth Leugers

Curiosity Creative Director Guest Author for MNI

Our very own Creative Director Ried Cartwright was invited to write a guest blog post (below) for MNI, a group that allows agencies to place national, regional and local advertising to very targeted audiences. The post makes a compelling argument for the potential of digital media and points out that creatives often dismiss that opportunity. Plus he throws in some

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Elizabeth Leugers

MediaPost Shout-out to Mayfield Creamery & Curiosity

Mediapost released an article earlier this week and details the story behind a campaign Curiosity developed and executed for Mayfield Creamery, a 94-year old ice cream brand within the Dean Foods’ portfolio. The article highlights the recently launched broadcast TV spot, which stars the Scottie Mayfield, a third-generation member of the eponymous founding family. As noted in the article, this

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Elizabeth Leugers

Curiosity-Nehemiah Partnership Featured in Ad Age’s Lowdown

Curiosity’s new partnership with Nehemiah Manufacturing was featured in Ad Age’s weekly roundup, the Lowdown, this week. Click here to read the article. And read on for more inside scoop on this new relationship: Following a creative review for its entire brand portfolio, Nehemiah Manufacturing hired Curiosity as agency-of-record. Assignments for the agency include strategy creative

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Elizabeth Leugers

DairyPure Named No.1 Pacesetter by Information Resources, Inc.

  Curiosity Client Breaks IRI New Product Pacesetter Year-One Sales Record Curiosity congratulates Dean Foods’ DairyPure®, the largest fresh white milk brand in the country, on its latest achievement as IRI’s Top Pacesetter, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. DairyPure is supported by a 360-degree advertising campaign, developed

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