Blog

/ What we’re curious about.
Elizabeth Leugers

Curiosity Creative Director Guest Author for MNI

Our very own Creative Director Ried Cartwright was invited to write a guest blog post (below) for MNI, a group that allows agencies to place national, regional and local advertising to very targeted audiences. The post makes a compelling argument for the potential of digital media and points out that creatives often dismiss that opportunity. Plus he throws in some

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Elizabeth Leugers

MediaPost Shout-out to Mayfield Creamery & Curiosity

Mediapost released an article earlier this week and details the story behind a campaign Curiosity developed and executed for Mayfield Creamery, a 94-year old ice cream brand within the Dean Foods’ portfolio. The article highlights the recently launched broadcast TV spot, which stars the Scottie Mayfield, a third-generation member of the eponymous founding family. As noted in the article, this

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Elizabeth Leugers

Curiosity-Nehemiah Partnership Featured in Ad Age’s Lowdown

Curiosity’s new partnership with Nehemiah Manufacturing was featured in Ad Age’s weekly roundup, the Lowdown, this week. Click here to read the article. And read on for more inside scoop on this new relationship: Following a creative review for its entire brand portfolio, Nehemiah Manufacturing hired Curiosity as agency-of-record. Assignments for the agency include strategy creative

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Elizabeth Leugers

DairyPure Named No.1 Pacesetter by Information Resources, Inc.

  Curiosity Client Breaks IRI New Product Pacesetter Year-One Sales Record Curiosity congratulates Dean Foods’ DairyPure®, the largest fresh white milk brand in the country, on its latest achievement as IRI’s Top Pacesetter, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. DairyPure is supported by a 360-degree advertising campaign, developed

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Can Robots Relate? What Persado Means for Copywriting

Hi There, Megan! Open to See Your Reward: 20% Off Only a year into the industry, I am faced with an age-old battle: Woman vs. Machine. Persado, the new copy generator, has come for my cute little entry-level job. Persado is a system that machine generates subject lines, digital ads, display ads, tweets and even

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Curiosity

Angie Fischer Rising Leader of March Winner

This month, Angie Fischer, VP and Director of Client Services, was recognized for her contributions to the development and execution of Curiosity’s business strategy. Fischer has been heavily involved in Curiosity’s strategic operations since its inception, but most recently she was instrumental in the crafting and rollout of Curiosity’s three-year vision, titled “Curiosity 20/20.” If

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Elizabeth Leugers

9 Questions to Ask Yourself Before Joining the Political Shouting Match

  There’s nothing new about companies influencing politics and vice versa. Corporate lobbying is thriving, a common practice in the U.S. since roughly the 1970s (though it’s been around much longer than that). But with the election and induction of President Trump, some of the biggest brands in the country—in some cases, the world—that previously worked behind

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Curiosity

What’s It Like Shooting a Spot for the Big Game?

There’s a saying—or maybe Tom Waits just said it—but it goes like this: “I never saw my hometown until I stayed away too long.” We’d add to that saying, “I never saw my hometown until I stayed away too long, moved back and worked on Cincinnati Bell, one of the city’s bigger accounts, for 10

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Curiosity

Does digital media need housekeeping?

Position: Brands need to be asking their agencies the right questions about digital media measurement and have a right to transparency. Curiosity Advertising picks our media vendors similarly to how we pick our clients—by looking for partners with the same values that we embody. They should be trusting, honest and truly a partner in this

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Curiosity

Spots, Reviews & Panels: Highlights from the Big Game!

Curiosity had a lot going on this season! We shot, edited and launched a :60 spot for Cincinnati Bell, one of our most veteran clients. Scroll down for behind-the-scenes scoop on the creative and production process that went into the making-of. Group Creative Director Ried Cartwright reviewed his picks for best and worst Big Game spots in the Cincinnati

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