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Lauren Lillis

Social Media: Stay Ahead to Stay Afloat, 6 Tips

There’s always something new in the world of social media. It can be challenging to make sense of the landscape, as subtle and major changes happen every day. Just recently, Facebook made huge adjustments that have changed the way we approach our advertising for our clients, removing the ability to edit the creative on organic

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Lauren Lillis

Can Robots Relate? What Persado Means for Copywriting

Hi There, Megan! Open to See Your Reward: 20% Off Only a year into the industry, I am faced with an age-old battle: Woman vs. Machine. Persado, the new copy generator, has come for my cute little entry-level job. Persado is a system that machine generates subject lines, digital ads, display ads, tweets and even

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