Blog

/ What we’re curious about.
Elizabeth Leugers

Angie Named Rising Leader

  We are thrilled to announce that our very own VP of Client Services, Angie Fischer, is the first recipient of the Goering Center’s annual Rising Leader Award. Ten semifinalists were announced over the past year. Each nomination highlighted a leader’s achievements in a particular business best-practice category, such as performance management system, business growth,

Read More →

Elizabeth Leugers

9 Things to Know About Emily

1)   What is something you get unreasonably excited about? Tacos. Part of the reason I was so excited that Curiosity is located downtown is that I know I can find some good tacos for lunch without looking too far. I’m a pretty simple eater and most of the food I want to eat on a

Read More →

Elizabeth Leugers

Camp Curiosity

Dispatches From Camp Curiosity:   This past Sunday we Curiositeers enjoyed our annual company picnic. Styled as a sleep-away summer camp, the party boasted camp-themed games, crafts, food, and some fortified bug-juice among other libations. A good time was had by all, both in the sun and in the shade. But unlike camp, and lucky for us,

Read More →

Elizabeth Leugers

9 Things to Know About April

1. You live in a condo in downtown Cincinnati. What are the things about urban life that you enjoy so much? We absolutely LOVE living downtown. My husband and I are both urban dwellers and are trying to instill the same love of the city to our son, Sam. There is nothing quite like being

Read More →

Elizabeth Leugers

Curiosity Makes Inc. 5000 with 121% Growth

For the third consecutive year, Curiosity Advertising ranked on the annual Inc. 5000 list, one of the most prestigious recognitions of the nation’s fastest-growing private companies. The list offers a window into the most successful companies within the American economy’s most dynamic segment—its independent, small businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland,

Read More →

Elizabeth Leugers

10 Things to Know About Angie

1) What is the most ridiculous thing you have spent more than $10 on? The Mr. Whipstir. It’s the new, futuristic way to whisk! I was recently on vacation picking up groceries in Meijer and actually stopped in the cooking section to watch an infomercial-y and super-cheesy demo of this magical cooking tool. And, yes,

Read More →

Elizabeth Leugers

Angie Needs Your Vote!

Click to vote! Angie Fischer is in the running for the first annual Goering Center Rising Leader Award. If you’ve ever worked with Angie, you know she is strategic, thoughtful and passionate about every client’s business she’s ever worked on. If you haven’t, take our word for it—she’s pretty cool and kicks serious marketing butt.

Read More →

Elizabeth Leugers

7 Things to Know About Yvonne

1. What is your favorite movie genre to see in a theater, specifically? Romantic, chick-flick types of movies. There’s something about being in a theater, hopelessly romantic with a wad of tissues and some Red Vines. Then, the lights come on and it’s back to reality.   2. If one word were to appear on

Read More →

Elizabeth Leugers

Penn Station Taps Curiosity as AOR

  FOR IMMEDIATE RELEASE                                                                              July 25, 2017   Penn Station East Coast Subs Hires Curiosity Advertising as Agency of Record   (CINCINNATI, OHIO)—Penn Station, a fast-casual restaurant chain specializing in hot and cold sandwiches, hired Curiosity Advertising as its new agency of record after a review of several national and regional agencies. The chain has

Read More →

Elizabeth Leugers

9 Things to Know About Allie

We’re happy to have Allie in our account department this summer! 1) Tell us a memorable story of yourself when you were a kid. When I was in elementary school, I took a trip to Disney World with my extended family. While we were waiting to ride Thunder Mountain Railroad, my cousins and I started

Read More →

Elizabeth Leugers

Curiosity Creative Director Guest Author for MNI

Our very own Creative Director Ried Cartwright was invited to write a guest blog post (below) for MNI, a group that allows agencies to place national, regional and local advertising to very targeted audiences. The post makes a compelling argument for the potential of digital media and points out that creatives often dismiss that opportunity. Plus he throws in some

Read More →

Elizabeth Leugers

MediaPost Shout-out to Mayfield Creamery & Curiosity

Mediapost released an article earlier this week and details the story behind a campaign Curiosity developed and executed for Mayfield Creamery, a 94-year old ice cream brand within the Dean Foods’ portfolio. The article highlights the recently launched broadcast TV spot, which stars the Scottie Mayfield, a third-generation member of the eponymous founding family. As noted in the article, this

Read More →

Elizabeth Leugers

Curiosity-Nehemiah Partnership Featured in Ad Age’s Lowdown

Curiosity’s new partnership with Nehemiah Manufacturing was featured in Ad Age’s weekly roundup, the Lowdown, this week. Click here to read the article. And read on for more inside scoop on this new relationship: Following a creative review for its entire brand portfolio, Nehemiah Manufacturing hired Curiosity as agency-of-record. Assignments for the agency include strategy creative

Read More →

Elizabeth Leugers

DairyPure Named No.1 Pacesetter by Information Resources, Inc.

  Curiosity Client Breaks IRI New Product Pacesetter Year-One Sales Record Curiosity congratulates Dean Foods’ DairyPure®, the largest fresh white milk brand in the country, on its latest achievement as IRI’s Top Pacesetter, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. DairyPure is supported by a 360-degree advertising campaign, developed

Read More →

Elizabeth Leugers

9 Questions to Ask Yourself Before Joining the Political Shouting Match

  There’s nothing new about companies influencing politics and vice versa. Corporate lobbying is thriving, a common practice in the U.S. since roughly the 1970s (though it’s been around much longer than that). But with the election and induction of President Trump, some of the biggest brands in the country—in some cases, the world—that previously worked behind

Read More →

Elizabeth Leugers

What would debt-free college mean for university marketers?

In June of this year, shortly after Bernie Sanders conceded the Democratic presidential nomination, Hillary Clinton released a revised plan blending Sanders’ plan with her own and proposing to make college debt-free for millions of Americans. The top two bullet points of the current plan include: 1) all students will have the option to graduate

Read More →

Elizabeth Leugers

Curiosity Makes Inc. 5000 List with 136% Sales Growth

Inc. magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000. NEW YORK, August 19, 2016—Inc. magazine ranked Curiosity Advertising on its 35th annual Inc. 5000, one of the most prestigious rankings of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most

Read More →

Elizabeth Leugers

Curiosity’s New VP of Media Services Announced in Adweek

In a Friday news round up, Adweek’s AgencySpy announced one of Curiosity’s latest staff appointments—Yvonne Starkey-Posey, Vice President of Media Services and the new head of media. Yvonne Starkey-Posey is charged with overseeing the development, management and supervision of Curiosity’s media department. Previously, Yvonne served as Director of Client Leadership at Empower MediaMarketing, where she developed and executed

Read More →

Elizabeth Leugers

9 Things You Didn’t Know about Alex Dellis-Harcha

We love having Alex Dellis-Harcha as a Creative Director at Curiosity. She’s extremely talented and a whole bunch of fun to work with. But, what do we really know about Alex? We sat her down between masterpieces for a few minutes to chat.   1) Why did you leave Peru to live in the US? Tell

Read More →

Elizabeth Leugers

Curiosity CEO Matt Fischer Named C-Suite Finalist

We’re pleased to announce that Matt Fischer has been recognized by the Cincinnati Business Courier as a finalist in this year’s C-Suite Awards. The Courier describes the awards as, “a program that honors top executives in Greater Cincinnati whose skills and leadership have helped shape success for their companies.” Winners will be announced on Thursday, August 25th.

Read More →

Elizabeth Leugers

8 Things to Know about Digital Media Coordinator Amy Hood

What’s one of the dumber things you did when you were young? So, the day before I was set to take my ACT in high school, I thought it would be a GREAT idea to put up rod-iron shelves in my bedroom. I filled them full of random (and heavy) crap that I probably didn’t

Read More →

Elizabeth Leugers

Curiosity wins National American Advertising Award

Curiosity took home a national American Advertising Award this year for a little unexpected piece of creative that we made to satisfy our own curiosity. The concept was simple. We found a box disguised as a book, placed two bourbon glasses inside and titled it, “The Secret to Advertising.” Then we covered it in intricate gold engraving reminiscent

Read More →

Elizabeth Leugers

8 Things to Know About Art Director Leigha Schneider

1. You’ve spent an extended period of time in New York, Baltimore and San Diego. Why were you in these places? Tell us one good story from your favorite among them. As part of my design program at UC, I spent every spring and fall quarter working full time for various design firms in co-op

Read More →

Elizabeth Leugers

Congrats to DairyPure from Curiosity on the IRI Pacesetter Rising Star award!

Curiosity Advertising would like to congratulate Dean Foods’ new national white milk brand DairyPure on its recent recognition as a “Rising Star” by IRI, a leading provider of market information and predictive analysis. The Rising Star award celebrates the CPG industry’s latest and most powerful brand launches out of the roughly 12,000 new brands launched

Read More →

Elizabeth Leugers

A Sneak Peak at Curiosity’s Photo Shoot!

  Here are a few shots from Curiosity’s annual agency photo shoot! Every year, we put together a themed portrait of the entire Curiosity team. In the past, we’ve put together a rocket launch, a Mad Men-themed after-party, a world traveler expo, a curious alter-ego compilation and more. Can you guess what this year’s theme will be? Stay tuned for

Read More →

Elizabeth Leugers

Agency Partner Presents How to Launch a $2.5 Billion Brand

Agency partner and COO Greg Livingston presented a case study on Curiosity client Dean Foods’ innovative marketing strategy at the 8th Annual NLS Food Marketing Summit, a conference which brings together top marketing executives from some of the world’s leading food manufacturers. In his session, Greg told the story of how Dean Foods’ launch of

Read More →

Elizabeth Leugers

Great Night for Curiosity’s Open House!

Last night (April 14), we celebrated our new space with 200 clients and other agency friends. The party featured three Cincinnati artists “painting” chalk walls throughout the night, which allowed guests and staff to see examples how the creative process unfolds in person. We asked each artist to create a design illustrating what curiosity meant to them personally. With distinct styles and backgrounds, they were

Read More →

Elizabeth Leugers

Spotlight: Account Executive Cat Watson

Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one.  I have always been an animal lover and was obsessed with hamsters. My brother and I both got our own when we were in elementary school. His was

Read More →

Elizabeth Leugers

Spotlight: Laura Mason, Director of Strategy & Insights

Explain your childhood obsession with Evil Knievel.  At age 9 or 10 I, was fascinated with stuntman/daredevil Evil Knievel and wanted to be like him! I religiously watched his antics on ABCs Wide World of Sports and collected any article I could get my hands on about him (creating a mini-shrine to him in our

Read More →

Elizabeth Leugers

Curiosity 100: Rewards Programs

We were curious about how consumers are using rewards programs these days. So we asked 100 people to tell us about their experience with the programs they use most and they gave us some very curious answers!

Elizabeth Leugers

Curiosity Wins ADDY Best in Show

Curiosity is thrilled to share its latest recognitions from the American Advertising Federation’s CincinnADDY Awards. The agency was awarded Best in Show out of over 300 entries from agencies across the region. The winning video, “Thanksgiving Drama,” was created for client Roto-Rooter Plumbing and Drain Service as part of a social media campaign developed to boost

Read More →

Elizabeth Leugers

Spotlight: Copywriter Michelle Sullivan

1) Tell us a memorable story from when you were a kid. I’ve only done one really terrible thing in my life. When I was eight, I stole a pumpkin. My friend—we’ll call her Julie—and I took it right off someone’s front porch. This wasn’t a crime of passion, either. It was calculated. We even

Read More →

Elizabeth Leugers

Curiosity CEO Matt Fischer Featured as Panelist in AAF’s Super Bowl Spot Review

“All great spots start with a human insight. If you lose sight of that, you will lose your way.” —Matt Fischer   On Wednesday, February 10, Curiosity CEO Matt Fischer was featured as a guest panelist during the AAF’s Super Bowl 50 spot review. While the hits and fails of the night were hotly contested,

Read More →

Elizabeth Leugers

Curiosity’s Thanksgiving Video for Roto-Rooter Recognized in Ad Age

In a weekly recap of this year’s best Thanksgiving ads, marketing news magazine Ad Age featured Curiosity client Roto-Rooter’s social media video, a parody of Titanic played by pilgrim-shaped salt-and-pepper shakers drowning in a kitchen sink clogged with leftovers from the night before. Regarding the busiest day of the year for plumbers, Roto-Rooter shows consumers, particularly young

Read More →

Elizabeth Leugers

Curiosity 100: Millennial Moms Talk About Kids

We were curious about how kids of millennials are using the Internet and technology these days. So we asked 100 moms to give us some insight and we got some pretty incredible feedback–like the fact that 54% of moms say their kids are better with technology than their parents by age 2. Check out the infographic

Read More →

Elizabeth Leugers

Curiosity 100: How Millennial Moms Research Brands

We were curious about what sources millennial moms trust most when they look for brand and product reviews. Not only did the top source surprise us, the level of engagement and passion about product reviews among this demographic surpassed all expectations. Check out the infographic below to see what millennial moms told us: =

Elizabeth Leugers

Business Courier Quotes Curiosity on Great Local Websites

Along with the release of the list of Top Web Design Firms, The Cincinnati Business Courier asked ranking agencies to select a local business’s website they admire and comment on it. We settled on Dewey’s Pizza. Why? See below: Visually, the site’s use of fonts and background textures connects nicely with the brand’s personality. The architecture is

Read More →

Elizabeth Leugers

Business Courier Article Highlights Curiosity’s Growth

The Business Courier released details on Curiosity’s new tax incentive deal with the city of Cincinnati, which will keep staff growth in the downtown area for the next 13 years rather than Los Angeles or Northern Kentucky, alternative locations the agency had considered. Under the tax deal’s terms, Curiosity committed to creating 28 new jobs within the next three years and will

Read More →

Elizabeth Leugers

Curiosity Advertising Adds National Client Roto-Rooter Plumbing & Drain Services to Roster

  Curiosity Advertising is pleased to announce its new agency relationship with Roto-Rooter Plumbing & Drain Services, the largest plumbing and drain service company in North America. Curiosity will serve as Roto-Rooter’s social media agency of record and will help the brand develop a strong and vibrant voice in the social media space. Campaign deliverables

Read More →

Elizabeth Leugers

Curiosity Makes the Inc. 5000 List

Curiosity has been recognized for its growth for the second time in 2015—first regionally through the Cincinnati Business Courier’s Fast 55 award, and now on a national level through Inc. magazine’s list of fastest-growing private companies in America. Curiosity is thrilled to be included on this list of innovative and forward-thinking organizations as it moves

Read More →

Elizabeth Leugers

How are millennial moms spending their time online?

We were curious about trends in millennial moms’ online engagement, so we asked 100 of them to give us some insight into their day-to-day activity. What they had to say was pretty surprising and we’ve captured the highlights in the infographic below:

Elizabeth Leugers

Curiosity COO Greg Livingston Wins Business Courier C-Suite Award

On Thursday, August 28th, Greg Livingston won the Cincinnati Business Courier’s C-Suite Award in the chief operating officer category at the Music Hall awards ceremony. The C-Suite Award program recognizes the region’s top executives whose leadership has directly impacted the growth of the Tri-State’s most successful companies. Thirty seven finalists were named in five categories, which included chief executive officer, chief financial

Read More →

Elizabeth Leugers

Business Courier Interviews Curiosity President & CCO Matt Fischer

The Business Courier released its annual list of top marketing and advertising firms with Curiosity ranking tenth in the Cincinnati region! Accompanying the list was an interview with Curiosity president Matt Fischer, which sheds some light on his background in the advertising industry as well as his approach to hiring at the agency. See below for details on the interview!   Matt Fischer, president

Read More →