Blog

/ What we’re curious about.
Elizabeth Leugers

9 Questions to Ask Yourself Before Joining the Political Shouting Match

  There’s nothing new about companies influencing politics and vice versa. Corporate lobbying is thriving, a common practice in the U.S. since roughly the 1970s (though it’s been around much longer than that). But with the election and induction of President Trump, some of the biggest brands in the country—in some cases, the world—that previously worked behind

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Elizabeth Leugers

What would debt-free college mean for university marketers?

In June of this year, shortly after Bernie Sanders conceded the Democratic presidential nomination, Hillary Clinton released a revised plan blending Sanders’ plan with her own and proposing to make college debt-free for millions of Americans. The top two bullet points of the current plan include: 1) all students will have the option to graduate

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Elizabeth Leugers

Curiosity Makes Inc. 5000 List with 136% Sales Growth

Inc. magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000. NEW YORK, August 19, 2016—Inc. magazine ranked Curiosity Advertising on its 35th annual Inc. 5000, one of the most prestigious rankings of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most

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Elizabeth Leugers

Curiosity’s New VP of Media Services Announced in Adweek

In a Friday news round up, Adweek’s AgencySpy announced one of Curiosity’s latest staff appointments—Yvonne Starkey-Posey, Vice President of Media Services and the new head of media. Yvonne Starkey-Posey is charged with overseeing the development, management and supervision of Curiosity’s media department. Previously, Yvonne served as Director of Client Leadership at Empower MediaMarketing, where she developed and executed

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Elizabeth Leugers

9 Things You Didn’t Know about Alex Dellis-Harcha

We love having Alex Dellis-Harcha as a Creative Director at Curiosity. She’s extremely talented and a whole bunch of fun to work with. But, what do we really know about Alex? We sat her down between masterpieces for a few minutes to chat.   1) Why did you leave Peru to live in the US? Tell

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Elizabeth Leugers

Curiosity CEO Matt Fischer Named C-Suite Finalist

We’re pleased to announce that Matt Fischer has been recognized by the Cincinnati Business Courier as a finalist in this year’s C-Suite Awards. The Courier describes the awards as, “a program that honors top executives in Greater Cincinnati whose skills and leadership have helped shape success for their companies.” Winners will be announced on Thursday, August 25th.

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Elizabeth Leugers

8 Things to Know about Digital Media Coordinator Amy Hood

What’s one of the dumber things you did when you were young? So, the day before I was set to take my ACT in high school, I thought it would be a GREAT idea to put up rod-iron shelves in my bedroom. I filled them full of random (and heavy) crap that I probably didn’t

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Elizabeth Leugers

Curiosity wins National American Advertising Award

Curiosity took home a national American Advertising Award this year for a little unexpected piece of creative that we made to satisfy our own curiosity. The concept was simple. We found a box disguised as a book, placed two bourbon glasses inside and titled it, “The Secret to Advertising.” Then we covered it in intricate gold engraving reminiscent

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Elizabeth Leugers

8 Things to Know About Art Director Leigha Schneider

1. You’ve spent an extended period of time in New York, Baltimore and San Diego. Why were you in these places? Tell us one good story from your favorite among them. As part of my design program at UC, I spent every spring and fall quarter working full time for various design firms in co-op

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Elizabeth Leugers

Congrats to DairyPure from Curiosity on the IRI Pacesetter Rising Star award!

Curiosity Advertising would like to congratulate Dean Foods’ new national white milk brand DairyPure on its recent recognition as a “Rising Star” by IRI, a leading provider of market information and predictive analysis. The Rising Star award celebrates the CPG industry’s latest and most powerful brand launches out of the roughly 12,000 new brands launched

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Elizabeth Leugers

A Sneak Peak at Curiosity’s Photo Shoot!

  Here are a few shots from Curiosity’s annual agency photo shoot! Every year, we put together a themed portrait of the entire Curiosity team. In the past, we’ve put together a rocket launch, a Mad Men-themed after-party, a world traveler expo, a curious alter-ego compilation and more. Can you guess what this year’s theme will be? Stay tuned for

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Elizabeth Leugers

Agency Partner Presents How to Launch a $2.5 Billion Brand

Agency partner and COO Greg Livingston presented a case study on Curiosity client Dean Foods’ innovative marketing strategy at the 8th Annual NLS Food Marketing Summit, a conference which brings together top marketing executives from some of the world’s leading food manufacturers. In his session, Greg told the story of how Dean Foods’ launch of

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Elizabeth Leugers

Great Night for Curiosity’s Open House!

Last night (April 14), we celebrated our new space with 200 clients and other agency friends. The party featured three Cincinnati artists “painting” chalk walls throughout the night, which allowed guests and staff to see examples how the creative process unfolds in person. We asked each artist to create a design illustrating what curiosity meant to them personally. With distinct styles and backgrounds, they were

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Elizabeth Leugers

Spotlight: Account Executive Cat Watson

Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one.  I have always been an animal lover and was obsessed with hamsters. My brother and I both got our own when we were in elementary school. His was

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Elizabeth Leugers

Spotlight: Laura Mason, Director of Strategy & Insights

Explain your childhood obsession with Evil Knievel.  At age 9 or 10 I, was fascinated with stuntman/daredevil Evil Knievel and wanted to be like him! I religiously watched his antics on ABCs Wide World of Sports and collected any article I could get my hands on about him (creating a mini-shrine to him in our

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Elizabeth Leugers

Curiosity 100: Rewards Programs

We were curious about how consumers are using rewards programs these days. So we asked 100 people to tell us about their experience with the programs they use most and they gave us some very curious answers!

Elizabeth Leugers

Curiosity Wins ADDY Best in Show

Curiosity is thrilled to share its latest recognitions from the American Advertising Federation’s CincinnADDY Awards. The agency was awarded Best in Show out of over 300 entries from agencies across the region. The winning video, “Thanksgiving Drama,” was created for client Roto-Rooter Plumbing and Drain Service as part of a social media campaign developed to boost

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Elizabeth Leugers

Spotlight: Copywriter Michelle Sullivan

1) Tell us a memorable story from when you were a kid. I’ve only done one really terrible thing in my life. When I was eight, I stole a pumpkin. My friend—we’ll call her Julie—and I took it right off someone’s front porch. This wasn’t a crime of passion, either. It was calculated. We even

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Elizabeth Leugers

Curiosity CEO Matt Fischer Featured as Panelist in AAF’s Super Bowl Spot Review

“All great spots start with a human insight. If you lose sight of that, you will lose your way.” —Matt Fischer   On Wednesday, February 10, Curiosity CEO Matt Fischer was featured as a guest panelist during the AAF’s Super Bowl 50 spot review. While the hits and fails of the night were hotly contested,

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Elizabeth Leugers

Curiosity’s Thanksgiving Video for Roto-Rooter Recognized in Ad Age

In a weekly recap of this year’s best Thanksgiving ads, marketing news magazine Ad Age featured Curiosity client Roto-Rooter’s social media video, a parody of Titanic played by pilgrim-shaped salt-and-pepper shakers drowning in a kitchen sink clogged with leftovers from the night before. Regarding the busiest day of the year for plumbers, Roto-Rooter shows consumers, particularly young

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Elizabeth Leugers

Curiosity 100: Millennial Moms Talk About Kids

We were curious about how kids of millennials are using the Internet and technology these days. So we asked 100 moms to give us some insight and we got some pretty incredible feedback–like the fact that 54% of moms say their kids are better with technology than their parents by age 2. Check out the infographic

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Elizabeth Leugers

Curiosity 100: How Millennial Moms Research Brands

We were curious about what sources millennial moms trust most when they look for brand and product reviews. Not only did the top source surprise us, the level of engagement and passion about product reviews among this demographic surpassed all expectations. Check out the infographic below to see what millennial moms told us: =

Elizabeth Leugers

Business Courier Quotes Curiosity on Great Local Websites

Along with the release of the list of Top Web Design Firms, The Cincinnati Business Courier asked ranking agencies to select a local business’s website they admire and comment on it. We settled on Dewey’s Pizza. Why? See below: Visually, the site’s use of fonts and background textures connects nicely with the brand’s personality. The architecture is

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Elizabeth Leugers

Business Courier Article Highlights Curiosity’s Growth

The Business Courier released details on Curiosity’s new tax incentive deal with the city of Cincinnati, which will keep staff growth in the downtown area for the next 13 years rather than Los Angeles or Northern Kentucky, alternative locations the agency had considered. Under the tax deal’s terms, Curiosity committed to creating 28 new jobs within the next three years and will

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Elizabeth Leugers

Curiosity Advertising Adds National Client Roto-Rooter Plumbing & Drain Services to Roster

  Curiosity Advertising is pleased to announce its new agency relationship with Roto-Rooter Plumbing & Drain Services, the largest plumbing and drain service company in North America. Curiosity will serve as Roto-Rooter’s social media agency of record and will help the brand develop a strong and vibrant voice in the social media space. Campaign deliverables

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Elizabeth Leugers

Curiosity Makes the Inc. 5000 List

Curiosity has been recognized for its growth for the second time in 2015—first regionally through the Cincinnati Business Courier’s Fast 55 award, and now on a national level through Inc. magazine’s list of fastest-growing private companies in America. Curiosity is thrilled to be included on this list of innovative and forward-thinking organizations as it moves

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Elizabeth Leugers

How are millennial moms spending their time online?

We were curious about trends in millennial moms’ online engagement, so we asked 100 of them to give us some insight into their day-to-day activity. What they had to say was pretty surprising and we’ve captured the highlights in the infographic below:

Elizabeth Leugers

Curiosity COO Greg Livingston Wins Business Courier C-Suite Award

On Thursday, August 28th, Greg Livingston won the Cincinnati Business Courier’s C-Suite Award in the chief operating officer category at the Music Hall awards ceremony. The C-Suite Award program recognizes the region’s top executives whose leadership has directly impacted the growth of the Tri-State’s most successful companies. Thirty seven finalists were named in five categories, which included chief executive officer, chief financial

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Elizabeth Leugers

Business Courier Interviews Curiosity President & CCO Matt Fischer

The Business Courier released its annual list of top marketing and advertising firms with Curiosity ranking tenth in the Cincinnati region! Accompanying the list was an interview with Curiosity president Matt Fischer, which sheds some light on his background in the advertising industry as well as his approach to hiring at the agency. See below for details on the interview!   Matt Fischer, president

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