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Curiosity

Business Courier Announces Super Bowl Premiere of Cincinnati Bell’s New Campaign for Gigalife

Congratulations, Cincinnati Bell! The Business Courier announced the launch of Bell’s new campaign for Gigalife, which will premiere February 1st during the 2015 Super Bowl. To read the article, click the following link: http://www.bizjournals.com/cincinnati/news/2015/01/26/get-an-exclusive-first-look-at-cincinnati-bell-s.html?utm_campaign=Feed%3A+bizj_cincinnati+%28Business+Courier+of+Cincinnati%29&utm_medium=feed&utm_source=feedburner

Curiosity

Pinterest: From Casual User to Loyal Advocate

I’m officially a fan of Pinterest. In 2014 it helped me successfully grow client business (woodworking and advertising) and aided me in securing a contract to publish my first article in Popular Woodworking Magazine in 2015. I’ve been integrating Pinterest into my toolkit far more than I have in the past to aid in visual

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Curiosity

Curiosity Abroad

This is admittedly a very long post that I’m certain violates Brownell’s Rule of Optimal Blog Post Lengths, but indulge me for once. I’m going somewhere with this one. It’s a few days after Christmas, the presents are unwrapped, the cookies eaten, and I’m enjoying a rare moment of peace on the couch by the

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Curiosity

Holiday Traditions and/or Obsessions

The holidays are always a busy time of year, and it feels like every year it gets worse. This year, I have been trying to remind myself to take a moment and embrace the season. This includes noticing Christmas lights, trying to bring a little “holiday cheer” to people, baking cookies, and most importantly–watching Christmas

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Curiosity

Curiosity 100: Tasty Byte

We were curious, so we asked 100 consumers how technology is changing where, what and how they eat.

Curiosity

Curiosity 100: Consumers’ Perception of Dads in Ads Today

Consumers definitely believe the portrayal of the Modern Dad in marketing communication has changed in the past few years, with mixed opinions on HOW it has changed. The way dads ARE portrayed and the way they WANT to be portrayed can differ. And, surprise, surprise, men and women don’t always agree!

Curiosity

Curiosity’s Adweek Portrait

Portrait Curiosity Advertising The 3-year-old Cincinnati shop doesn’t shy away from traditional work, even as it expands its digital disciplines. Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their launch,

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Curiosity

Curiosity 100: What Does the Modern Dinner Table Look Like?

We were curious, so we decided to ask 100 people what their dinner table looks like in today’s fast moving environment.

Curiosity

Cincinnati Business Talk Radio Show Interviews Curiosity CEO Matt Fischer

Cincinnati Business Talk highlights the positive side of Cincinnati area businesses. Interviewer Mike Roth talks to CEOs who have won awards, innovated with new products and services. In his interview, Matt shares his perspectives and insights on current issues in branding, advertising, marketing and websites. To listen to the interview, click the link below: http://www.blogtalkradio.com/cincy-business-talk/2014/10/24/cincinnati-business-talk-212-matt-fischer-ceo-of-curiosity-advertising

Curiosity

Curiosity Day: April Martini

As many of you know if you keep up with the Curiosity blog, employees are allowed one day per year to participate in something they are passionate about. Initially, my Curiosity Day was going to be spent on a trip to the Northeast—Maine and Rhode Island—since neither my husband nor I have been there, and

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Curiosity

Spotlight: Senior Account Exec Deirdre Heid

1) You went to college in lower Manhattan and then got a job in Cincinnati. What are the top three things you miss most about New York? Is there anything about Cincinnati you actually like better (cost of living does not count)? There are a billion things I miss about NYC, but these would be

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Curiosity

Everything You Need to Know About Curiosity

How does that saying go again? Everything I need to know I learned in kindergarten? Well as I learned last week, that phrase especially holds true when it comes to curiosity. I recently set off on an adventure with my favorite captains of curiosity, my twin kindergarteners, Ben and Lily. For their school’s fall break

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Curiosity

Spotlight: Creative Director Ried Cartwright

1) I’m assuming you’ve been going to Michigan virtually every summer for your entire life. There’s something about it that sucks us in. What is it for you? Well, for starters funny story about the word “assume,” this cop told me this once in Mariemont, “Boy, all that does is make an ass out of

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Curiosity

Curiosity 100: Do Urban Consumers Feel Marketers and Retailers Meet Their Lifestyle Needs?

With more of the U.S. population living in urban areas than ever before, we were curious as to how satisfied consumers were with the performance of marketers and retailers in fulfilling their needs. We asked 100 consumers to tell us how they felt and they gave us some interesting feedback.

Curiosity

10 Things I Learned On My Curiosity Day

One of the great things about working at Curiosity Advertising is the fact that each employee is given an extra day off each year. It’s called a “Curiosity Day,” and it encourages us to go out and explore, and to learn something different—something we are curious about. After nearly 20 years, I chose to go

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Curiosity

Curiosity Featured in The Business Courier

Some great publicity around a recent Kickstarter initiative we conducted for one of our clients, country music star Jo Dee Messina: http://www.bizjournals.com/cincinnati/blog/2013/09/giving-consumers-control-boosted-these.html

Curiosity

Account Team Learns A New Skill

At first glance, this photo doesn’t look out of the ordinary—the cutting table is a regularly populated location in our office as items are produced for various client meetings and deliverables. However, as you learn more about the people featured in the photo, you realize that this is where the unexpected comes in. All four

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Curiosity

Spotlight: Michael Cole

1) What is your favorite condiment? Why is it superior to all other condiments, in your opinion? (If you actually hate condiments, explain why, you weirdo.) Is ice cream a condiment? No? Well I have to admit, I’ve bought into the (somewhat) recent guacamole craze. I’m willing to try anything a restaurant serves if it

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Curiosity

Jo Dee Messina Fan Engagement Info Graphic

Jo Dee Messina’s tireless efforts to launch her new album and engage her fans have been paying off in a lot of ways. It’s gotten to the point where it’s hard to keep track of it all. So Curiosity created an info graphic to make it a little easier. Take a look!

Curiosity

Curiosity Company Portrait

To celebrate our growth over the past three years, we thought it would be fun to put together a company portrait paying homage to the Mad Men agencies that have gone before us and paved the way for today’s Curiosity Advertising.

Curiosity

Curiosity Wins the 2014 UC & Goering Center Small Private Business Award

Aw shucks, guys…we won the 15th Annual Family and Private Business Award in the 0-15-year-old category. We’d like to thank our clients for giving us the opportunity to create the amazing work that made this possible. For more background on the award, click here: http://business.uc.edu/centers/goering/family-business-awards.html

Curiosity

Jo Dee Messina Taps Curiosity to Build Her Brand

FOR IMMEDIATE RELEASE Jo Dee Messina Taps Consumer Packaged Goods Agency Curiosity Advertising to Build Brand and “My Time. Our Music.” Campaign Jo Dee Messina Reaches Out to Curiosity to Promote Herself and Her Music CINCINNATI, OH, August 19, 2013— Jo Dee Messina, multi-platinum country singer/songwriter with nine #1 hits to her credit, left her

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Curiosity

Spotlight: Designer Jane Manchester

Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. This isn’t a specific story, but generally I was a bit of a diva when I was a kid. I started taking ballet classes at a very young

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Curiosity

My Curiosity Day: Social Media and a Lumber Sale

Here at Curiosity, every employee is given an extra day off each year to go out and try something new, adventurous or just plain crazy. This day is appropriately named “A Curiosity Day”. As a digital marketing professional, I use my woodworking hobby and blog as a way to learn about my own industry and

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Curiosity

Jeff Jones’ Curiosity Day

What: Using AirBnB.com to create a “curious” lodging experience Where: Shaumberg, IL Description: Just in case you aren’t familiar with AirBnB, it’s a technology you can use to find places people are willing to rent. Sometimes it’s a room, sometimes a cabin; and in this case, it’s a treehouse. To learn more about AirBnB visit

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Curiosity

Curiosity100: How are You Spending Your Time and Money in Retirement?

We were curious, so we asked 100 “active retirees” how they were spending their time and money in retirement.

Curiosity

The Creative Build: Failure is Freedom

At some point in life you may have heard someone say, “You must conquer your fears.” Which is good advice. A life free from fear is the freedom to live your life. Pretty sure I saw that on a bumper sticker once. The point is though, on the fear scale, right below being eaten by

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Curiosity

Spotlight: New Business Intern Mary Jane Fischer

Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. When I was a junior in high school, I volunteered with my church for the Special Olympics. Basically, I was assigned a few contestants and I had to

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Curiosity

I Was Curious About the Hobo Life (and Left it for Curiosity)

What: Using AirBnB.com to create a “curious” lodging experience Where: Shaumberg, IL Description: Just in case you aren’t familiar with AirBnB, it’s a technology you can use to find places people are willing to rent. Sometimes it’s a room, sometimes a cabin; and in this case, it’s a treehouse. To learn more about AirBnB visit

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Curiosity

How to be a Curious Person

I was recently asked by our leadership team to present a lecture on “How to be a Curious Person”. This is one of several lectures in a series that employees and interns take part in here at Curiosity. The notion of “being curious” is strongly encouraged here at Curiosity Advertising. And it’s not just because

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Curiosity

Phriday’s Phenomenally Phrentic Phenomenon

Ever feel like you’re the only one that doesn’t know the words to a song?: Just a fun video — http://http://www.youtube.com/watch?v=_6jRICTGmnM Suggestion for something to do this weekend if you have free time: Sweet — http://www.tastefullyoffensive.com/2013/07/the-bubble-wrap-bike.html Discussion Topic: How new is the cat craze? — http://motherboard.vice.com/blog/a-century-before-reddit-we-shared-photos-of-kittens-and-puppies-in-clothes Speaking of cats: Some cats and other animals give

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Curiosity

Curiosity Day: Mammoth Cave

What: Intro to Caving Tour Where: Mammoth Cave – Kentucky Description: For a few years now I’ve wanted to make a trip to Mammoth Cave, the world’s longest cave system, and my Curiosity Day finally gave me an excuse. I did some research and found an Introduction to Caving Tour. The tour was 3.5 hours

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Curiosity

Spotlight: Account Intern, Ben Stevens

You are, as they say, somewhat of a legacy at Miami University. Tell us about your family and their history of attending the school. Well, my parents were Miami mergers. Almost all of my aunts and uncles were Redskins as well. My little brother and I grew up spending time in Oxford and fell love

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Curiosity

Running a Marathon—A New Feat in a New City

The old bucket list. Everyone has one in some capacity, and while I stated for years that I didn’t, there was always a nagging itch and voice in my ear that came up at the beginning of every “race season” (aka each spring) for me. When was I going to cross that marathon off the

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Curiosity

Jo Dee Messina Case Study

Initiative Branding, Kickstarter campaign Challenge Jo Dee Messina, multi-platinum, award-winning country singer/songwriter, broke away from her record label of 17 years in search of innovation. While grateful for the support of her previous record label, Jo Dee wanted to find a way to give herself more creative freedom in recording and at the same time

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Curiosity

Curiosity 100: Brand Sponsorship of Outdoor Events

We were curious, how do consumers feel about corporate sponsorship of outdoor events? And how does it change consumers’ perception of those sponsoring brands? We asked 100 people and found some curious results!

Curiosity

Cincinnati Bell Fioptics Case Study

Background In 2008 Cincinnati Bell launched cutting-edge Fioptics service that included TV, Internet and home phone. As a result of the expensive build-out costs, they were only able to sell their services to select pockets of the greater Cincinnati/Northern Kentucky area. Challenge The challenge arose within their communication strategy. How could they reach out to

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Curiosity

Boy Scouts “Be Prepared” Campaign

Initiative Creative refreshment campaign Challenge The Dan Beard Council, Boy Scouts of America, serves youth in the Southwest Ohio and Northern Kentucky areas. With the 2013 Fall Recruitment season approaching, Curiosity was tasked with the challenge of developing a creative refreshment campaign to help boost Cub Scout enrollment. This involved creating a concept that spoke

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Curiosity

Streaming Through Space

By the time you read this, NASA’s Voyager 1 will be about 20 million kilometers away from Earth. On the probe is a gold record with the hopes that it will tell some other civilization that we’re decent folk and they should not come here and harvest us like farm animals. Here are the tracks:

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Curiosity

Junior Art Director: Maria Bee

Mandatory Question: Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. I’ll tell one that my dad loves to tell… I grew up on a farm, and when I was younger we had cows, which I thought

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Curiosity

Musings from A Mad Man

Musings from a Mad Man David Bell may be the closest thing we have to Roger Sterling today (or Bert Cooper as Andy Brownell has said), and for good reason (apart from the fact that he was around in those old Mad Men days). The man has quite a résumé. As the former CEO of

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Curiosity

The Value of Curiosity in Today’s Educational System

As an avid (and somewhat recent) fan of author Bill Bryson, I received a notification in my Facebook Feed the other day from his author page on an interview from The Telegraph. In it, he declares one of the biggest failures of modern education is a lack of excitement. In fact, he goes on to

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Curiosity

Friday Stuff 06.21.2013

Have a look at our weekly roundup, hastily thrown together this Friday afternoon. We shortened it because Deirdre complained. But fear not, it is still good stuff. Probably. Enjoy your weekend. Love, The Interns BUZZFEED: 35 completely awesome facts that will make you a better person. http://www.buzzfeed.com/AD1: Volkswagen Beetle, topless. Suitable for work. http://www.ibelieveinadv.com/AD2: Show

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Curiosity

Curiosity 100: How Do Celebrities Impact Purchasing Decisions?

We asked 100 people about the impact of celebrity endorsements on product purchase, the fit of current celebrity sponsorships, and potential endorsements.

Curiosity

Nobody Likes a Typo

Have you ever received one of those ridiculously blatant scam emails? You know the type. One of Curiosity’s principals received a message a few months back claiming that he’d won “Six Hunderd Million Dollars” from the European lottery and forwarded the embarrassing scam to the entire company for a good laugh. It’s something we all

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Curiosity

Friday Stuff 06.07.2013

Have a look at our weekly roundup, this time with more ads. Delivered punctually at 4:00pm every Friday. Enjoy your weekend. Love, The Interns TRAILER: For the new film “Syrup,” based on Max Barry’s novel of the same name. http://youtu.be/7Qjb_-PlyPMBUZZFEED:27 things advertising people know to be true. http://www.buzzfeed.com/BEVERAGES:Butterbeer isn’t real. What? Read to the end

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Curiosity

The Creative Build: The Fight for What’s Right.

At times in our lives, we all reflect on the age-old proposition of right vs. wrong, and I’ve discovered that in advertising this is especially easy to do. It usually goes something like this: “Is what I do for a living making the world a better place? Oh! Pizza’s here!” Now I don’t know about

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Curiosity

OTR and the Old Days

I am embarrassed to say that I have lived in Cincinnati all my life and while I currently spend a lot of time in the “new” OTR, I have not been terribly immersed in the history here. That all changed a couple of weeks ago when I went with a group of family and friends

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Curiosity

Don’t judge a book (or painting of a book) by its cover

A couple weeks ago I visited the Palmer Museum of Art at Penn State University. There was one very large piece of art hanging on the wall, titled Gray Alice, which I noticed but didn’t pay much attention to. From a distance it appeared to be just a large, boring, dark gray rectangle with some

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Curiosity

Spotlight: Account Intern, Megan Beischel

Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. When I was ten, I decided that I had reached the level of emotional maturity necessary to own a cell phone. My parents were not very supportive of

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