There’s a saying—or maybe Tom Waits just said it—but it goes like this: “I never saw my hometown until I stayed away too long.” We’d add to that saying, “I never saw my hometown until I stayed away too long, moved back and worked on Cincinnati Bell, one of the city’s bigger accounts, for 10
Position: Brands need to be asking their agencies the right questions about digital media measurement and have a right to transparency. Curiosity Advertising picks our media vendors similarly to how we pick our clients—by looking for partners with the same values that we embody. They should be trusting, honest and truly a partner in this
Curiosity had a lot going on this season! We shot, edited and launched a :60 spot for Cincinnati Bell, one of our most veteran clients. Scroll down for behind-the-scenes scoop on the creative and production process that went into the making-of. Group Creative Director Ried Cartwright reviewed his picks for best and worst Big Game spots in the Cincinnati
Curiosity Brings Creative Life to Hair-Raising Fall Campaign Curiosity Advertising, TruMoo’s agency-of-record, gave the brand a “Trollicious” makeover this fall. From now through October 31, 2016, the bright and spunky characters from DreamWorks Animation’s new comedy adventure, Trolls, will be making an appearance on specially marked bottles of TruMoo Chocolate and limited-edition TruMoo Orange Scream—an
1) Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. As a child, I was stubborn, creative and exploratory. I was always one to accept my punishment but not one to listen to the word “no,”
Happy New Year! I have always associated fall with the start of a new year, mainly due to getting new pencils and a shiny new trapper keeper on the first day of school. The TV season also starts the year in the fall, launching new programs, and after a summer of reruns and reality TV,
With my pinky on my lower lip doing my best Dr. Evil impression: “11.7 billion dollars!” That’s the estimated media spend this political season for the presidential election. It equates to $46 per eligible voter. TV still has the largest share of political spending with $5.9 billion, but digital advertising will exceed $1.2 billion—up 700%
1. A take-your-kid-to-work day actually led to your real-life career. HOW DOES THAT HAPPEN? When I was in the sixth grade, my friend’s mom asked me if I would be interested in going to her company’s take-your-son-to-work day. The company specialized in media planning and buying. I knew from the onset that the strategy, team chemistry
Each year, we take a team picture to document our curious culture and how our agency has grown and changed. We always have a different theme: we’ve been astronauts, characters from Mad Men, world travelers and passion-seekers. This year’s theme is a little quirkier than the rest, but bear with us, there’s a good story behind it! When we
1. Why do you tell people you were “born to run?” Well if you were to ask my mother, she would tell you I learned to run before I learned to crawl, and she had to put bells on my shoes to keep track of me as a kid. However, as an “adult,” my weeks
“Give me one word that describes how the Summer Games make you feel.” I posed that question to the team here at Curiosity Advertising and the results were strikingly optimistic. The word that stood out the most? Inspired. But what I’m really curious about is how the athletes feel. What is it like to be
The summer is wrapping up, and so is our intern program. For their last group project, we thought it would be fun to capture their perspective of the Curiosity experience! We were curious about what they’d do when they unleashed their creativity with no boundaries. We were the client and they were the team in
Cincinnati, Ohio. A lively city filled with adventure, tasty food, rich history and architecture: just the first few things you’ll notice when first exploring this Queen City. Eight weeks ago, I moved here from a small town in southwest Virginia to join Curiosity Advertising as a summer intern and to get a taste of the
I’m a millennial, and my generation wants things now. We expect to have what we want, when we want it and where we want it. This fact influences how millennials consume and engage with content. Whether it’s cat videos, news articles or Pokemon Go, we expect to always have entertainment options available at our fingertips.
As the summer’s wrapping up like a Chipotle burrito, so are many summer long projects at Curiosity Advertising. From our traffic department to the production team, the agency is all hands on deck. It’s an exciting time, seeing everyone collaborate to deliver the best possible work for our clients. However, with the tight deadlines and
Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. When I was a kid, I cared about two things: reading all the books, and orchestrating elaborate playground adventures for my buds. My parents, desperate to get me
BREAKING! Millennial looks up from phone, appreciates value of human interaction. Networking has been around since the beginning of time. Cavemen interacted with each other through intricately painted symbols and illustrations that archaeologists believe to have been one of the first forms of written communication. You could say it was their version of social media,
Cincinnati is host to NewCo’s latest conference today. NewCo describes themselves as “a new kind of event experience: a mashup of an open studio tour and a business conference, with the vibe of a music festival.” As an attendee, you have access to sessions given by local innovative companies and organizations. You get to pick which
Why are internships important? What do they even do for people? If you have ever asked those questions, you are not alone. This is my first internship, besides a few job shadows here and there, and it has been a big step for me. I am a small-town girl from southern Virginia, who traveled seven
When I was younger my dad, a small-business owner, would wake up for work every day at 5:00. I would never see him in the morning. I would only see him get home late in the evening to kick off his work shoes, strap his gym shoes on and work on upkeep for the house,
THIS JUST IN: Intern Lasts Whole Week Without Breaking Keurig It’s been one…(I’m really sorry if that caused the Barenaked Ladies tune to burst through your subconscious)…month since I began my first day here at Curiosity as a doe-eyed intern. But now you’re looking at a hardcore, real-world copywriter. Well, maybe not just yet,
They Let an Intern Do This? It’s my seventh day at Curiosity Advertising for my agency internship, and they’re already letting me, an intern, speak on behalf of the agency publicly on the Internet. And you know what they say; everything you hear on the Internet is true. Soon, I will no longer be
What was your first guitar? What attracted you to that instrument, specifically? When I was six, I nailed two pieces of wood together in (roughly) the shape of a guitar. I made “tuning” pegs out of nails and wrapped rubber bands around them. I used to run around the house strumming that thing like nobody’s
1. How did karaoke competitions change the game for your music career? Well. Tequila induces karaoke. Sisters induce tequila. So, credit goes to my sister. She liquored me up and signed me up to sing one night. The owner approached me afterward and said, “Hey, we’re having a competition starting next week.” I told him
If you’re anything like me, then you’re creative! And probably good looking! But this gift of creativity probably means that you have trouble motivating yourself. Some days the most creative thing you do is think of ways to look busy, am I right? You’re probably asking yourself, “Why should I take advice from you? You’re
Post by: Maggie Groff, Curiosity Insights intern Thanks to my internship in Curiosity’s Insights department, I now know way more about diaper rash cream than any average college student should. I also have a pretty decent understanding of fermented legumes, mobile banking preferences, and the safety concerns of people traveling to amusement parks. As a
Post by: Lydia Tissandier, Curiosity Advertising Design Intern Modern American designer Charles Eames once said, “Recognizing the need is the primary condition for design.” In other words, it isn’t until we discover a need that we realize it ever existed in the first place. It has always been a struggle for design to be recognized
Here’s the deal—I am a confused 20-year-old college student. I don’t know what I want to do in life. I can identify parts of working that I like, but I have seemingly no idea of what I really love. Something that has really helped give me some direction, though, has been interning in two contrasting
It’s hard to fail at cake. When you add TruMoo Chocolate Milk, peanut butter and…more butter, it’s practically impossible. With a perfect frosting-to-cake ratio (50:50) plus extra toppings, this cake is not for the light dessert-er. You’re about to immerse yourself and those around you in an intense sugar experience. And as you venture forth
I always thought an internship was an opportunity to maybe learn something valuable while running between the copier and the coffee machine. When I stepped through the front door of Curiosity marked with a sign that read “open mind, enter here,” I realized interning here would be different. That sign was just the start, and
Creole chef legend Paul Prudhomme once said, “You don’t need a silver fork to eat good food,” and I could not agree more, especially when it comes to dessert. If you don’t like chocolatey, melt-in-your-mouth brownies, then these treats may not be for you. However, if you do enjoy a hearty, fun dessert, stay tuned.
My name is Ben Schloss—I am a sophomore at the University of Cincinnati studying marketing and finance and am now interning as an assistant account executive for the summer. Account executives focus more on the business side of the advertising world and ensure that all people involved are up to date and on the same
Dear curious readers, My name is Oliver Mauk—I’m heading into my junior year at DePauw University, where I study communication and media. This summer at Curiosity, I’ve been interning with the media team wearing many different hats, but lately my focus has been developing clients’ online presence. To offer some insight into what I’ve been
At the University of Kentucky, I had a number of professors who worked as creative directors or copywriters at big-name agencies—some of whom have been out of the business for 20 to 30 years. In contrast, experiencing life at an actual agency, rather than hearing about it secondhand in class, has shown me the true
Mel Gibson starring opposite Helen Hunt in a romantic comedy based in an advertising agency. That was it. That was my introduction to the advertising world at the age of 10. The thought that I could get paid to come up with the creative advertisements I saw all around me dazzled me. I was hooked.
Curiosity Advertising launched a full, 360-degree advertising campaign to support Dean Foods’ DairyPure brand introduction to the marketplace. DairyPure, the first national fresh white milk brand in the country, became a $2.5 billion brand overnight. This multibillion-dollar brand includes retail, school and institutional distribution.
We were curious, so we asked 100 consumers to tell us about their healthy lifestyle goals for the year. The survey reveals significant brand opportunities in healthy living!
1) Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. I have very strong memories of living in Dayton, Ohio between the ages of 3 and 5. I was born in Columbus, Ohio, and Dad moved the
Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. Fairly short story, but I would say it sums up my childhood pretty well: I loved sledding when I was a kid, and one summer when I was
Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. When I was a kid growing up in rural Warren County, there wasn’t much to do. We were always in the woods building something—forts, tree houses etc… For
Old Man From the North whence he comes to slap your face, not caring who you are. Causing crimson cheeks with a stinging force, you cannot raise a hand. Just turn your back and let him by, his whisper shakes the trees. Nature not man can kill this foe, he rules today. Time An instant
The Cincinnati Business Courier announced Thursday, April 2 that Curiosity Advertising made the annual list of fastest-growing private companies in the Greater Cincinnati area. Curiosity is honored to be recognized by this great award program and congratulates all other finalists included in the roster! To see the list and learn more about the Fast 55
1) Tell us a memorable story of yourself when you were a kid. It can be funny, surprising, warm and fuzzy, whatever. Just make it a good one. Back in the day, I thought I was pretty cool. I played on a softball team when I was younger where the coaches still pitched. When you
This is the second edition of Poems from Yesterday. Here are two more poems from the “folder found in the basement” containing a number of poems written more than 30 years ago, when I was between 15 and 25 years old. This week’s poems are accompanied by a photo taken while my wife Paula and
My mom deserves all the credit on this one! She discovered the contest and begged me to enter it. Thinking it would be a waste of time due to past labels all being fine art style, I quickly dismissed the idea. However, after a week of her encouragement and the realization of an opportunity to
We were curious about the impact of New Year’s Resolutions on consumers’ behavior, so we asked 100 consumers to tell us how their resolutions affect their daily lives. Do you think they have a big impact? Check out this post to find out more!
I was recently going through some old files in a box in the back of my basement. There was manila file folder simply titled “poems.” Inside the folder were pages of poems and other narratives that I had written sometime between the ages of 15 and 25. I am now 30 years older, and it
Every year the Business Courier asks Cincinnati’s top advertising executives to submit their picks for the Super Bowl’s best and worst TV spots. Partner and Chief Development Officer Greg Livingston’s reviews for Nissan’s “With Dad” and Nationwide’s “Make Safe Happen” were both featured. Click here to check out the reviews (see slides 5 and 6).
The concept of content strategy has really begun to pick up steam over the last few years. While the idea isn’t anything new, brands and agencies have a great deal more to choose from, resulting in more to consider when developing a content strategy for their business. Coming from someone on the agency side as
Congratulations, Cincinnati Bell! The Business Courier announced the launch of Bell’s new campaign for Gigalife, which will premiere February 1st during the 2015 Super Bowl. To read the article, click the following link: http://www.bizjournals.com/cincinnati/news/2015/01/26/get-an-exclusive-first-look-at-cincinnati-bell-s.html?utm_campaign=Feed%3A+bizj_cincinnati+%28Business+Courier+of+Cincinnati%29&utm_medium=feed&utm_source=feedburner