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Allison Hoffman

There Are < 165 Days Until Christmas...Are You Ready?

There are 4 key things that had better be on your radar to ensure a successful retail season.  1. Be prepared for that early shopper! 44% of consumers get their shopping done before November hits, according to the NRF. Make sure you are in the mix to offer gift solutions or a great shopping experience. 2.

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Allison Hoffman

Is Content Really King?

They say content is king. But is it really? Well, yes—but behind every king is an even greater queen. In this case, content’s queen is context. When used correctly, content placed with the right context can make your brand relatable, educate your consumer audience and elevate brand awareness in a way that connects to your services in

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