I tend to be exposed to a good deal of relatively unimportant or insignificant content online. I’m as guilty as the next person in posting content 99.9999% of the universe could care less about. A muddy dog, pictures of wood shavings, a delicious meal. You get the point. Social media platforms are the giant spoons mixing through and ladling out the soup of human history. Pretty silly analogy, I know, but I do have a point here.
Digital technology and social platforms give us a chance to document things that may not last as long as the Dead Sea Scrolls, but it may linger long enough to influence the choices we make—or better yet, the choices people ahead of us will make. What I’m inferring here is that some of what we document, share, post and distribute really does have the ability to teach and inform. Even though most of what is created online has little importance or significance, there are some gems. Let me offer a few examples of this that will actually tie back into the whole point of this blog post: documenting your company history.
Party pictures and cultural activities
The presence you create online as a company reflects your culture and your people. This directly correlates to impacting what others think of who you are. For prospective clients, it’s a glimpse into a company they may want to work with, and as a result, they are looking for a good “fit.” For current clients, it’s about keeping them confident about choices they’ve already made by selecting you as a partner. They want to know there is heart, humanity and a culture behind the company that bills them each month. And for potential employees, it allows a company to put a face on its culture and activities related and unrelated to the work it produces every day. I continue to hear more and more new hires first reference our company blog as the first place they looked to learn about Curiosity Advertising.
Photos from production shoots
I’m a huge fan of documenting the creative process. From simple photos of brainstorm sessions, to behind-the-scenes imagery from major production—this is all interesting and compelling content. This content can provide a better picture of what goes on to create the work people see in print, online or on TV. It shows a level of collaboration and coordination across a multi-disciplined team that’s hard to explain in just words. Plus, documenting the production process can feed into future ideas for improving creative as well as production efficiencies.
This act of documenting your company history is easier than ever. Camera phones, social platform distribution and live feeds into your web site can create a real-time picture of what it’s like at your company. The act is indeed easy, but it’s impact may be tremendous.