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Fioptics

 

We’ve worked with Cincinnati Bell’s as their agency-of-record since we opened our doors in 2010. Over the years, we’ve created and launched several full, 360-degree campaigns like Love TV Again, Fioptics, Gigalife and more. The national broadcast TV spot above shows some of our latest work from the Love TV Again campaign, which debuted during this year’s Super Bowl. Stay tuned for more on that campaign!

The following case overview details one of our more longstanding campaigns for Bell, Fioptics.

Challenge

How do you keep a little fish alive in a tank full of sharks? Cincinnati Bell is arguably in one of the most competitive categories out there. Competitors have the deepest of deep pockets and new offers on the horizon all the time. Launch a new service and break through all the competitive noise to help provide a very high-end TV, Internet and home solution.

Solution

Focus on and elevate our singular competitive advantage—speed. Demonstrate that advantage in a creative way for consumers to connect with. And then surround the consumer in all channels with on-point messages.

Results

  • Expanded Fioptics’ customer base by over 80% within first year of product launch
  • Grew annual revenue by 48% within one year

Fioptics Metamorphosis

 

 

Year Two Campaign

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